Ninja Foodi Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Ninja Foodi sales on Amazon US totaled 91,650 units in July 2026 (▼ 52.5% vs. the prior month), generating an estimated $13,455,748 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 77.5% of unit volume and 69.7% of revenue, while a typical listing is priced at $197.32. The keyword itself pulled 32,002 Amazon queries over the same period (▲ 2.7% MoM).
Zooming out to the 12-month window ending July 2026, the ninja foodi Top 50 moved 1,484,750 units and $211,772,288 in cumulative sales — an average of 123,729 units and $17,647,691 per month. Monthly throughput topped out at 314,000 units in November 2025 and dipped to 57,350 in May 2026, leaving the latest reading 15.6% higher than August 2025.
Ninja Foodi Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
91.7K
▼ 52.5% MoM
Monthly Revenue 2026/07
$13.5M
▼ 51.8% MoM
Top 10 Market Share 2026/07
77.5%
Ninja Foodi Market Share & Sales Concentration on Amazon US — July 2026
The most-sold ninja foodi listing on Amazon US in July 2026 is ASIN B0C33CHG99 (Brand: Cosori), which sold 20,000 units at $89.99 apiece — equal to 21.8% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 71,000 units and $9,382,980 in July 2026 — 77.5% of unit volume and 69.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Ninja Foodi' on Amazon
July 2026
Is 77.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0C33CHG99
Cosori TurboBlaze Air Fryer, 9-in-1, 6 Qt, PFAS-Free Ceramic Coating | 90°–450°F, 5 Level Fan Speeds, 9 in 1 Air Fry, Roast, Bake, Broil, Dry, Frozen, Proof, Reheat, Keep Warm, Safety lock, 1725W
20K
▲ 0.0%vs. prior month
$1.9M
latest month
12-month trend
B0CSZ7WBYW
Ninja Air Fryer Pro, 5 Qt, 4-in-1, Grey, AF141 | Air fry, roast, reheat, dehydrate, 1750W, 400F max, Fits 4 lbs fries, Nonstick basket, Dishwasher-safe
10K
▲ 11.1%vs. prior month
$1M
latest month
12-month trend
B00939I7EK
Ninja Mega Kitchen System, 1500W, 72oz Pitcher, 8-Cup, Black, BL770 | 1500W all-in-one blends smoothies, processes salsa & dough. 72-oz pitcher, 8-cup processor bowl, (2) 16-oz cups.
10K
▼ 50.0%vs. prior month
$1.5M
latest month
12-month trend
B01NBKTPTS
Instant Pot Duo Plus 6 Qt 9-in-1 Electric Pressure Cooker, Stainless Steel | multicooker, 6 quart, slow cook, rice, steam, sauté, yogurt, sterilizer, keep warm, app with guided recipes, family meals
10K
▼ 80.0%vs. prior month
$1.2M
latest month
12-month trend
B0D1CXL52G
Ninja Flip Toaster Oven & Air Fryer, 8-in-1, Stainless Steel, SP151 | Air fry, bake, broil, toast, bagel, dehydrate, reheat, 1800W, Flip up & away, XL capacity
8K
▼ 11.1%vs. prior month
$1.4M
latest month
12-month trend
B08559K7CN
Ninja Professional Plus Kitchen System, 1400WP, Auto-iQ, Grey, BN801 | 5 functions for smoothies, chopping & dough with Auto-iQ. 72-oz blender pitcher, 64-oz processor, (2) 24-oz cups.
4K
▲ 300.0%vs. prior month
$688.3K
latest month
12-month trend
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Best Ninja Foodi Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Ninja is the best-performing ninja foodi brand in July 2026, moving 41,000 units across 8 ASINs for 57.7% of Top 10 volume. Cosori follows with 20,000 units (28.2%), ahead of Instant Pot on 10,000 units (14.1%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $89.99 to $178.36, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Ninja
8 ASINs in Top 10
57.7%
Units
41K
Revenue
$6.2M
Avg. price
$178.36
B0CSZ7WBYW
$89.99·★4.7·8.5K revsNinja Air Fryer Pro, 5 Qt, 4-in-1, Grey, AF141 | Air fry, roast, reheat, dehydrate, 1750W, 400F max, Fits 4 lbs fries, Nonstick basket, Dishwasher-safe
Units sold10KB00939I7EK
$159.99·★4.7·42.9K revsNinja Mega Kitchen System, 1500W, 72oz Pitcher, 8-Cup, Black, BL770 | 1500W all-in-one blends smoothies, processes salsa & dough. 72-oz pitcher, 8-cup processor bowl, (2) 16-oz cups.
Units sold10KB0D1CXL52G
$247.99·★4.3·1.9K revsNinja Flip Toaster Oven & Air Fryer, 8-in-1, Stainless Steel, SP151 | Air fry, bake, broil, toast, bagel, dehydrate, reheat, 1800W, Flip up & away, XL capacity
Units sold8KB08559K7CN
$179.99·★4.8·14.7K revsNinja Professional Plus Kitchen System, 1400WP, Auto-iQ, Grey, BN801 | 5 functions for smoothies, chopping & dough with Auto-iQ. 72-oz blender pitcher, 64-oz processor, (2) 24-oz cups.
Units sold4KB089TQWJKK
$159.94·★4.8·25K revsNinja DZ201 Foodi 8 Quart 6-in-1 DualZone 2-Basket Air Fryer with 2 Independent Frying Baskets, Match Cook & Smart Finish to Roast, Broil, Dehydrate & More for Quick, Easy Meals, Grey
Units sold3KB0C3RVX2PK
$129.99·★4.6·6.6K revsNinja PossibleCooker™ PLUS 12-in-1, 8.5-qt, Black, MC1010 | 12-in-1 replaces 12 appliances, Sous Vide & Proof, glass lid, nonstick oven-safe pot to 500°F, cooker-to-oven-to-table.
Units sold2KB0DJFB6ZKM
$159.00·★4.5·7.2K revsNinja Crispi Glass Air Fryer, 4-in-1, Green, FN101SG | Max crisp, bake, air fry, recrisp, 450F max, 4 Qt and 6 Cup containers, PFAS-free glass
Units sold2KB0FLG6D6Z3
$299.95·★4.6·1.3K revsNinja Crispi Pro Glass Air Fryer, 6-in-1, Cyberspace, AS101CY | Max crisp, air fry, bake, roast, recrisp, dehydrate, 1800W, 450F max, 6Qt, 2.5Qt containers
Units sold2K
Cosori
1 ASIN in Top 10
28.2%
Units
20K
Revenue
$1.9M
Avg. price
$89.99
B0C33CHG99
$89.99·★4.8·21.5K revsCosori TurboBlaze Air Fryer, 9-in-1, 6 Qt, PFAS-Free Ceramic Coating | 90°–450°F, 5 Level Fan Speeds, 9 in 1 Air Fry, Roast, Bake, Broil, Dry, Frozen, Proof, Reheat, Keep Warm, Safety lock, 1725W
Units sold20K
Instant Pot
1 ASIN in Top 10
14.1%
Units
10K
Revenue
$1.2M
Avg. price
$159.67
B01NBKTPTS
$159.67·★4.6·48.9K revsInstant Pot Duo Plus 6 Qt 9-in-1 Electric Pressure Cooker, Stainless Steel | multicooker, 6 quart, slow cook, rice, steam, sauté, yogurt, sterilizer, keep warm, app with guided recipes, family meals
Units sold10K
Trending Ninja Foodi Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B08559K7CN booked 4K units at $179.99, with ▲ 300.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08559K7CN
Ninja Professional Plus Kitchen System, 1400WP, Auto-iQ, Grey, BN801 | 5 functions for smoothies, chopping & dough with Auto-iQ. 72-oz blender pitcher, 64-oz processor, (2) 24-oz cups.
Price
$179.99
Rating
4.8
Reviews
14.7K
Latest month sales
B089TQWJKK
Ninja DZ201 Foodi 8 Quart 6-in-1 DualZone 2-Basket Air Fryer with 2 Independent Frying Baskets, Match Cook & Smart Finish to Roast, Broil, Dehydrate & More for Quick, Easy Meals, Grey
Price
$159.94
Rating
4.8
Reviews
25K
Latest month sales
B0C3RVX2PK
Ninja PossibleCooker™ PLUS 12-in-1, 8.5-qt, Black, MC1010 | 12-in-1 replaces 12 appliances, Sous Vide & Proof, glass lid, nonstick oven-safe pot to 500°F, cooker-to-oven-to-table.
Unlock to view ASIN details and product titles
Price
$129.99
Rating
4.6
Reviews
6.6K
Latest month sales
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