Ninja Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Ninja sales on Amazon US totaled 146,950 units in July 2026 (▼ 44.4% vs. the prior month), generating an estimated $23,592,823 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.5% of unit volume and 49.3% of revenue, while a typical listing is priced at $189.14. The keyword itself pulled 283,707 Amazon queries over the same period (▼ 6.7% MoM).
Zooming out to the 12-month window ending July 2026, the ninja Top 50 moved 2,113,900 units and $341,131,805 in cumulative sales — an average of 176,158 units and $28,427,650 per month. Monthly throughput topped out at 349,900 units in November 2025 and dipped to 105,750 in May 2026, leaving the latest reading 6.6% higher than August 2025.
Ninja Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
146.9K
▼ 44.4% MoM
Monthly Revenue 2026/07
$23.6M
▼ 49.2% MoM
Top 10 Market Share 2026/07
58.5%
Ninja Market Share & Sales Concentration on Amazon US — July 2026
The most-sold ninja listing on Amazon US in July 2026 is ASIN B01FHOWYA2 (Brand: Ninja), which sold 10,000 units at $54.99 apiece — equal to 6.8% of every unit tracked in this report.
The Top 10 ASINs account for 86,000 units and $11,633,860 in July 2026 — 58.5% of unit volume and 49.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Ninja' on Amazon
July 2026
Is 58.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B01FHOWYA2
Ninja Fit Compact Personal Blender, 700W, (2) 16oz Cups, QB3001SS | 700-watt base blends smoothies, shakes & frozen drinks. (2) 16-oz to-go cups w/ spout lids. Dishwasher safe.
10K
▼ 50.0%vs. prior month
$585.4K
latest month
12-month trend
B0855B5Z6F
Ninja Professional Plus Blender, Auto-iQ, 1400W, 72oz Pitcher, BN701 | 1400 peak-watt motor, 3 Auto-iQ presets for smoothies, frozen drinks & ice cream. Total Crushing blades. Dishwasher safe.
10K
▲ 25.0%vs. prior month
$1M
latest month
12-month trend
B08QXB9BH5
Ninja® CREAMi® 7-in-1 Ice Cream Maker, Ice Cream, Gelato and more, NC301 | Ninja CREAMi transforms frozen bases into ice cream, sorbet and milkshakes at a button touch, from healthy to indulgent.
10K
▲ 42.9%vs. prior month
$1.9M
latest month
12-month trend
B08QXJ31WR
Ninja Nutri-Blender Pro with Auto iQ, 1100PW, (2) 24oz Cups, BN401 | 1100-peak-watt motor + 2 Auto-iQ programs for smoothies, salsa & dips. (2) 24-oz to-go cups. Dishwasher safe.
10K
▲ 0.0%vs. prior month
$815.9K
latest month
12-month trend
B0CSZ7WBYW
Ninja Air Fryer Pro, 5 Qt, 4-in-1, Grey, AF141 | Air fry, roast, reheat, dehydrate, 1750W, 400F max, Fits 4 lbs fries, Nonstick basket, Dishwasher-safe
10K
▲ 11.1%vs. prior month
$1M
latest month
12-month trend
B00939I7EK
Ninja Mega Kitchen System, 1500W, 72oz Pitcher, 8-Cup, Black, BL770 | 1500W all-in-one blends smoothies, processes salsa & dough. 72-oz pitcher, 8-cup processor bowl, (2) 16-oz cups.
10K
▼ 50.0%vs. prior month
$1.5M
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Trending Ninja Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0855B5Z6F booked 10K units at $109.99, with ▲ 25.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0855B5Z6F
Ninja Professional Plus Blender, Auto-iQ, 1400W, 72oz Pitcher, BN701 | 1400 peak-watt motor, 3 Auto-iQ presets for smoothies, frozen drinks & ice cream. Total Crushing blades. Dishwasher safe.
Price
$109.99
Rating
4.7
Reviews
19.5K
Latest month sales
B08QXB9BH5
Ninja® CREAMi® 7-in-1 Ice Cream Maker, Ice Cream, Gelato and more, NC301 | Ninja CREAMi transforms frozen bases into ice cream, sorbet and milkshakes at a button touch, from healthy to indulgent.
Price
$199.95
Rating
4.4
Reviews
6.7K
Latest month sales
B0D1CXL52G
Ninja Flip Toaster Oven & Air Fryer, 8-in-1, Stainless Steel, SP151 | Air fry, bake, broil, toast, bagel, dehydrate, reheat, 1800W, Flip up & away, XL capacity
Unlock to view ASIN details and product titles
Price
$249.95
Rating
4.3
Reviews
1.9K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this ninja report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card