Ninja Air Fryer Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Ninja Air Fryer sales on Amazon US totaled 87,350 units in July 2026 (▼ 42.3% vs. the prior month), generating an estimated $13,274,409 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 74.4% of unit volume and 63.4% of revenue, while a typical listing is priced at $200.43. The keyword itself pulled 474,961 Amazon queries over the same period (▲ 0.6% MoM).
Zooming out to the 12-month window ending July 2026, the ninja air fryer Top 50 moved 1,361,850 units and $197,557,308 in cumulative sales — an average of 113,488 units and $16,463,109 per month. Monthly throughput topped out at 227,850 units in November 2025 and dipped to 51,000 in May 2026, leaving the latest reading 3.7% higher than August 2025.
Ninja Air Fryer Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
87.3K
▼ 42.3% MoM
Monthly Revenue 2026/07
$13.3M
▼ 45.1% MoM
Top 10 Market Share 2026/07
74.4%
Ninja Air Fryer Market Share & Sales Concentration on Amazon US — July 2026
The most-sold ninja air fryer listing on Amazon US in July 2026 is ASIN B0C33CHG99 (Brand: Cosori), which sold 20,000 units at $89.99 apiece — equal to 22.9% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 65,000 units and $8,418,780 in July 2026 — 74.4% of unit volume and 63.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Ninja Air Fryer' on Amazon
July 2026
Is 74.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0C33CHG99
Cosori TurboBlaze Air Fryer, 9-in-1, 6 Qt, PFAS-Free Ceramic Coating | 90°–450°F, 5 Level Fan Speeds, 9 in 1 Air Fry, Roast, Bake, Broil, Dry, Frozen, Proof, Reheat, Keep Warm, Safety lock, 1725W
20K
▲ 0.0%vs. prior month
$1.9M
latest month
12-month trend
B0CSZ7WBYW
Ninja Air Fryer Pro, 5 Qt, 4-in-1, Grey, AF141 | Air fry, roast, reheat, dehydrate, 1750W, 400F max, Fits 4 lbs fries, Nonstick basket, Dishwasher-safe
10K
▲ 11.1%vs. prior month
$1M
latest month
12-month trend
B0D1CXL52G
Ninja Flip Toaster Oven & Air Fryer, 8-in-1, Stainless Steel, SP151 | Air fry, bake, broil, toast, bagel, dehydrate, reheat, 1800W, Flip up & away, XL capacity
8K
▼ 11.1%vs. prior month
$1.4M
latest month
12-month trend
B09HSWBTN4
Cuisinart Air Fryer Toaster Oven, 1800W, 8-in-1 with Air Fry, Convection, Broil & Warm, 0.6 Cubic Feet, 60-Minute Timer, TOA-70NAS, Stainless Steel | 1800W power, 0.6 cu. ft. capacity, convection, broil and warm modes, 60-minute timer
6K
▼ 40.0%vs. prior month
$993.8K
latest month
12-month trend
B0DJFBDFZK
Ninja Crispi Glass Air Fryer, 4-in-1, Stone, FN101ST | Max crisp, bake, air fry, recrisp, 450F max, 4 Qt and 6 Cup containers, PFAS-free glass
5K
▼ 44.4%vs. prior month
$825.8K
latest month
12-month trend
B0DDDD8WD6
Ninja Crispi Glass Air Fryer, 4-in-1, Grey, FN101GY | Max crisp, bake, air fry, recrisp, 450F max, 4 Qt and 6 Cup containers, PFAS-free glass
5K
▼ 16.7%vs. prior month
$808K
latest month
12-month trend
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Best Ninja Air Fryer Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Ninja is the best-performing ninja air fryer brand in July 2026, moving 36,000 units across 7 ASINs for 55.4% of Top 10 volume. Cosori follows with 20,000 units (30.8%), ahead of Cuisinart on 6,000 units (9.2%).
With 4 brands splitting the Top 10 and 95.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $89.99 to $158.40, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Ninja
7 ASINs in Top 10
55.4%
Units
36K
Revenue
$5.2M
Avg. price
$146.84
B0CSZ7WBYW
$89.99·★4.7·8.4K revsNinja Air Fryer Pro, 5 Qt, 4-in-1, Grey, AF141 | Air fry, roast, reheat, dehydrate, 1750W, 400F max, Fits 4 lbs fries, Nonstick basket, Dishwasher-safe
Units sold10KB0D1CXL52G
$249.95·★4.3·1.9K revsNinja Flip Toaster Oven & Air Fryer, 8-in-1, Stainless Steel, SP151 | Air fry, bake, broil, toast, bagel, dehydrate, reheat, 1800W, Flip up & away, XL capacity
Units sold8KB0DJFBDFZK
$159.00·★4.5·7.1K revsNinja Crispi Glass Air Fryer, 4-in-1, Stone, FN101ST | Max crisp, bake, air fry, recrisp, 450F max, 4 Qt and 6 Cup containers, PFAS-free glass
Units sold5KB0DDDD8WD6
$159.00·★4.5·7.1K revsNinja Crispi Glass Air Fryer, 4-in-1, Grey, FN101GY | Max crisp, bake, air fry, recrisp, 450F max, 4 Qt and 6 Cup containers, PFAS-free glass
Units sold5KB089TQWJKK
$159.94·★4.8·25K revsNinja DZ201 Foodi 8 Quart 6-in-1 DualZone 2-Basket Air Fryer with 2 Independent Frying Baskets, Match Cook & Smart Finish to Roast, Broil, Dehydrate & More for Quick, Easy Meals, Grey | Air fry, roast, broil, bake, reheat, dehydrate, 2 independent baskets, Smart Finish, Match Cook
Units sold3KB0CS3V8M9H
$119.99·★4.7·2.1K revsNinja Air Fryer XL with MaxCrisp, 6.5 Qt, 6-in-1, Grey, AF181 | Max crisp, air fry, roast, bake, reheat, dehydrate, 1750W, 450F max, Fits 9 lbs wings
Units sold3KB07FDJMC9Q
$89.99·★4.7·59.4K revsNinja Air Fryer, 4 Qt Capacity, 4-in-1 Crisp, Roast, Reheat, and Dehydrate, Dishwasher Safe Parts, 105°F-400°F, 1550 Watt, Grey, AF101 | Crisps, roasts, reheats, dehydrates, 1550W, High-gloss finish, Fits 2 lbs fries, Dishwasher-safe
Units sold2K
Cosori
1 ASIN in Top 10
30.8%
Units
20K
Revenue
$1.9M
Avg. price
$89.99
B0C33CHG99
$89.99·★4.8·21.3K revsCosori TurboBlaze Air Fryer, 9-in-1, 6 Qt, PFAS-Free Ceramic Coating | 90°–450°F, 5 Level Fan Speeds, 9 in 1 Air Fry, Roast, Bake, Broil, Dry, Frozen, Proof, Reheat, Keep Warm, Safety lock, 1725W
Units sold20K
Cuisinart
1 ASIN in Top 10
9.2%
Units
6K
Revenue
$993.8K
Avg. price
$158.40
B09HSWBTN4
$158.40·★4.4·7.7K revsCuisinart Air Fryer Toaster Oven, 1800W, 8-in-1 with Air Fry, Convection, Broil & Warm, 0.6 Cubic Feet, 60-Minute Timer, TOA-70NAS, Stainless Steel | 1800W power, 0.6 cu. ft. capacity, convection, broil and warm modes, 60-minute timer
Units sold6K
Trending Ninja Air Fryer Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B089TQWJKK booked 3K units at $159.94, with ▼ 25.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B089TQWJKK
Ninja DZ201 Foodi 8 Quart 6-in-1 DualZone 2-Basket Air Fryer with 2 Independent Frying Baskets, Match Cook & Smart Finish to Roast, Broil, Dehydrate & More for Quick, Easy Meals, Grey | Air fry, roast, broil, bake, reheat, dehydrate, 2 independent baskets, Smart Finish, Match Cook
Price
$159.94
Rating
4.8
Reviews
25K
Latest month sales
B0D5NKX2HF
NutriChef 5.8 Quart Air Fryer | 8-1 Preset Cook Modes | Transparent Fry Bowl for Best Cooking Results | Cook Shrimp, Steak, Fries, Wings, Chicken & More | Precise Temperature Control & Time | Grey
Price
$76.49
Rating
4.5
Reviews
3.1K
Latest month sales
B0CS3V8M9H
Ninja Air Fryer XL with MaxCrisp, 6.5 Qt, 6-in-1, Grey, AF181 | Max crisp, air fry, roast, bake, reheat, dehydrate, 1750W, 450F max, Fits 9 lbs wings
Unlock to view ASIN details and product titles
Price
$119.99
Rating
4.7
Reviews
2.1K
Latest month sales
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