Needoh Glow In The Dark Fidget Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Needoh Glow In The Dark Fidget sales on Amazon US totaled 199,500 units in July 2026 (▼ 0.4% vs. the prior month), generating an estimated $2,347,089 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 50.6% of unit volume and 47.5% of revenue, while a typical listing is priced at $13.23. The keyword itself pulled 7,437 Amazon queries over the same period (▼ 56.1% MoM).
Zooming out to the 12-month window ending July 2026, the needoh glow in the dark fidget Top 50 moved 1,736,800 units and $20,589,944 in cumulative sales — an average of 144,733 units and $1,715,829 per month. Monthly throughput topped out at 386,400 units in December 2025 and dipped to 40,200 in August 2025, leaving the latest reading 396.3% higher than August 2025.
Needoh Glow In The Dark Fidget Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
199.5K
▼ 0.4% MoM
Monthly Revenue 2026/07
$2.3M
▼ 4.8% MoM
Top 10 Market Share 2026/07
50.6%
Needoh Glow In The Dark Fidget Market Share & Sales Concentration on Amazon US — July 2026
The most-sold needoh glow in the dark fidget listing on Amazon US in July 2026 is ASIN B0D9ZTW7PS (Brand: Schylling), which sold 20,000 units at $6.99 apiece — equal to 10.0% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 101,000 units and $1,115,070 in July 2026 — 50.6% of unit volume and 47.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Needoh Glow In The Dark Fidget' on Amazon
July 2026
Is 50.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0D9ZTW7PS
Schylling NeeDoh Nice Ice Baby - 1.25" Cube - Color May Vary (Pack of 1) | Sensory Squeeze Toy with Super Solid Squish
20K
▲ 0.0%vs. prior month
$140.2K
latest month
12-month trend
B0BQZFVJTB
Schylling NeeDoh Nice Cube - Sensory Squeeze Toy with Super Solid Squish - 2.25" Cube - Color May Vary (Pack of 1)
10K
▲ 400.0%vs. prior month
$96.6K
latest month
12-month trend
B0C6XBP4CW
Schylling NeeDoh Gumdrop - Textured Sensory Toy with Super Solid Squish - 2.5" Tall - Colors May Vary (Pack of 1)
10K
▲ 0.0%vs. prior month
$150K
latest month
12-month trend
B0FG779YKY
Original Big Block Premium Stress Cube, Squishy Fidget Toy, Kids & Adults | Non-toxic ASTM certified, US family-owned, easy replacement, jumbo sensory squeeze cube for stress relief
10K
▲ 25.0%vs. prior month
$169.9K
latest month
12-month trend
B0G2GS1PJT
4 Pack Squishy Fidget Toys Stress Cube Bulk, Squishies Slow Rising Stress Balls for Adults Kids, Sensory Fidget Toys for Anxiety Relief, Small Squishy Toys for Classroom Prizes Party Favors
10K
▲ 11.1%vs. prior month
$99.9K
latest month
12-month trend
B0F5HCNPZM
VISCOO 4 Pack Stress Cube,Slow Rising Cube Stress Balls for Adults Kids | Sensory Fidget Toy for Anxiety Relief, Square Shape Cube Squishy for Classroom Prizes, Squishy Balls for Party Favors
10K
▲ 66.7%vs. prior month
$112.2K
latest month
12-month trend
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Best Needoh Glow In The Dark Fidget Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Schylling is the best-performing needoh glow in the dark fidget brand in July 2026, moving 40,000 units across 3 ASINs for 39.6% of Top 10 volume. Squeez'M follows with 10,000 units (9.9%), ahead of Yooshi on 10,000 units (9.9%).
Volume is spread across 8 brands, with the top three holding 59.4% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.99 to $16.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Schylling
3 ASINs in Top 10
39.6%
Units
40K
Revenue
$386.8K
Avg. price
$15.66
B0D9ZTW7PS
$6.99·★4.1·4.7K revsSchylling NeeDoh Nice Ice Baby - 1.25" Cube - Color May Vary (Pack of 1) | Sensory Squeeze Toy with Super Solid Squish
Units sold20KB0BQZFVJTB
$9.99·★4.2·8.8K revsSchylling NeeDoh Nice Cube - Sensory Squeeze Toy with Super Solid Squish - 2.25" Cube - Color May Vary (Pack of 1)
Units sold10KB0C6XBP4CW
$29.99·★4.4·4.3K revsSchylling NeeDoh Gumdrop - Textured Sensory Toy with Super Solid Squish - 2.5" Tall - Colors May Vary (Pack of 1)
Units sold10K
Squeez'M
1 ASIN in Top 10
9.9%
Units
10K
Revenue
$169.9K
Avg. price
$16.99
B0FG779YKY
$16.99·★4.4·2K revsOriginal Big Block Premium Stress Cube, Squishy Fidget Toy, Kids & Adults | Non-toxic ASTM certified, US family-owned, easy replacement, jumbo sensory squeeze cube for stress relief
Units sold10K
Yooshi
1 ASIN in Top 10
9.9%
Units
10K
Revenue
$99.9K
Avg. price
$9.99
B0G2GS1PJT
$9.99·★3.8·571 revs4 Pack Squishy Fidget Toys Stress Cube Bulk, Squishies Slow Rising Stress Balls for Adults Kids, Sensory Fidget Toys for Anxiety Relief, Small Squishy Toys for Classroom Prizes Party Favors
Units sold10K
Trending Needoh Glow In The Dark Fidget Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0BQZFVJTB booked 10K units at $9.99, with ▲ 400.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BQZFVJTB
Schylling NeeDoh Nice Cube - Sensory Squeeze Toy with Super Solid Squish - 2.25" Cube - Color May Vary (Pack of 1)
Price
$9.99
Rating
4.2
Reviews
8.8K
Latest month sales
B0F5HCNPZM
VISCOO 4 Pack Stress Cube,Slow Rising Cube Stress Balls for Adults Kids | Sensory Fidget Toy for Anxiety Relief, Square Shape Cube Squishy for Classroom Prizes, Squishy Balls for Party Favors
Price
$13.99
Rating
3.9
Reviews
1.2K
Latest month sales
B0DSVTXFNW
Silicone Magnetic Balls Fidget Toys for Adults & Teens,4PCS Stress Relief Sensory Toys for Autism ADHD Anxiety,Fun Textures Gadgets,Office Desk Toy,Stocking Stuffers for Women Men Teen Gift
Unlock to view ASIN details and product titles
Price
$8.99
Rating
4.7
Reviews
2K
Latest month sales
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