Kneedoh Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Kneedoh sales on Amazon US totaled 310,900 units in July 2026 (▼ 6.3% vs. the prior month), generating an estimated $3,273,326 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 54.7% of unit volume and 49.8% of revenue, while a typical listing is priced at $12.24. The keyword itself pulled 17,473 Amazon queries over the same period (▲ 5.7% MoM).
Zooming out to the 12-month window ending July 2026, the kneedoh Top 50 moved 2,784,500 units and $28,417,986 in cumulative sales — an average of 232,042 units and $2,368,166 per month. Monthly throughput topped out at 433,700 units in December 2025 and dipped to 125,000 in September 2025, leaving the latest reading 101.4% higher than August 2025.
Kneedoh Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
310.9K
▼ 6.3% MoM
Monthly Revenue 2026/07
$3.3M
▼ 9.1% MoM
Top 10 Market Share 2026/07
54.7%
Kneedoh Market Share & Sales Concentration on Amazon US — July 2026
The most-sold kneedoh listing on Amazon US in July 2026 is ASIN B00JM5GW10 (Brand: Play-Doh), which sold 50,000 units at $4.29 apiece — equal to 16.1% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 170,000 units and $1,631,100 in July 2026 — 54.7% of unit volume and 49.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Kneedoh' on Amazon
July 2026
Is 54.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00JM5GW10
Play Doh Modeling Compound 10-Pack Case of Assorted Colors, Non-Toxic 2 oz. Cans, Back to School Gifts, Prizes, & Party Favors, Preschool Toys for Kids, Ages 2+ (Amazon Exclusive)
50K
▲ 66.7%vs. prior month
$399.5K
latest month
12-month trend
B0DG2VRFV7
30 Pack Squishy Toys, Kawaii Squishies Party Favors for Kids 4-8 8-12 Treasure Box Toys for Classroom Birthday Xmas Gifts Goodie Bag Mini Animals Mochi Squishy Stress Relief Sensory Toys Random
30K
▲ 0.0%vs. prior month
$261.9K
latest month
12-month trend
B0D9ZTW7PS
Schylling NeeDoh Nice Ice Baby - 1.25" Cube - Color May Vary (Pack of 1) | Sensory Squeeze Toy with Super Solid Squish
20K
▲ 0.0%vs. prior month
$140.2K
latest month
12-month trend
B0BQZFVJTB
Schylling NeeDoh Nice Cube - Sensory Squeeze Toy with Super Solid Squish - 2.25" Cube - Color May Vary (Pack of 1)
10K
▲ 400.0%vs. prior month
$96.6K
latest month
12-month trend
B0D3WSCFJJ
24 Pack Slow Rising Stress Cube , Dough Stress Balls Soft Fidget Squishy Toys for Anxiety Relief, Pull Stretch Classroom Prize Party Favors Toys for Kids
10K
▲ 0.0%vs. prior month
$199.9K
latest month
12-month trend
B0GH7H2GZF
Midou Slow Rising Dumpling Squishy Butter Squeeze Toy Sensory Stress Relief Squishies Soft & Stretchy Fidget Toys for Anxiety Relief Party Favors 1Pcs with Smile Face
10K
▼ 66.7%vs. prior month
$53.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Kneedoh Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Play-Doh is the best-performing kneedoh brand in July 2026, moving 50,000 units across 1 ASIN for 29.4% of Top 10 volume. Schylling follows with 40,000 units (23.5%), ahead of Mantyplay on 30,000 units (17.6%).
With 8 brands splitting the Top 10 and 70.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.29 to $15.66, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Play-Doh
1 ASIN in Top 10
29.4%
Units
50K
Revenue
$399.5K
Avg. price
$4.29
B00JM5GW10
$4.29·★4.7·69.1K revsPlay Doh Modeling Compound 10-Pack Case of Assorted Colors, Non-Toxic 2 oz. Cans, Back to School Gifts, Prizes, & Party Favors, Preschool Toys for Kids, Ages 2+ (Amazon Exclusive)
Units sold50K
Schylling
3 ASINs in Top 10
23.5%
Units
40K
Revenue
$386.8K
Avg. price
$15.66
B0D9ZTW7PS
$6.99·★4.1·4.7K revsSchylling NeeDoh Nice Ice Baby - 1.25" Cube - Color May Vary (Pack of 1) | Sensory Squeeze Toy with Super Solid Squish
Units sold20KB0BQZFVJTB
$9.99·★4.2·8.8K revsSchylling NeeDoh Nice Cube - Sensory Squeeze Toy with Super Solid Squish - 2.25" Cube - Color May Vary (Pack of 1)
Units sold10KB0C6XBP4CW
$29.99·★4.4·4.3K revsSchylling NeeDoh Gumdrop - Textured Sensory Toy with Super Solid Squish - 2.5" Tall - Colors May Vary (Pack of 1)
Units sold10K
Mantyplay
1 ASIN in Top 10
17.6%
Units
30K
Revenue
$261.9K
Avg. price
$9.99
B0DG2VRFV7
$9.99·★4.6·4.8K revs30 Pack Squishy Toys, Kawaii Squishies Party Favors for Kids 4-8 8-12 Treasure Box Toys for Classroom Birthday Xmas Gifts Goodie Bag Mini Animals Mochi Squishy Stress Relief Sensory Toys Random
Units sold30K
Trending Kneedoh Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0BQZFVJTB booked 10K units at $9.99, with ▲ 400.0% MoM change. On the growth side, B0GWLHV2D6 leads positive momentum with ▲ 1900.0% MoM growth on 1K units, with B0D9T3FJRQ close behind at ▲ 200.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BQZFVJTB
Schylling NeeDoh Nice Cube - Sensory Squeeze Toy with Super Solid Squish - 2.25" Cube - Color May Vary (Pack of 1)
Price
$9.99
Rating
4.2
Reviews
8.8K
Latest month sales
B0GWLHV2D6
Axolotls Squishies Toy, Axolotl Squishy Glitter Stress Relief Toy(Blue) | Fidget Toys for Kids Youth Adult, Salamander Relief Squishy Toys, Gift for Party Birthday Christmas
Price
$9.99
Rating
3.7
Reviews
88
Latest month sales
B0D9T3FJRQ
Handmade Taba Squishy Hamster Toy, Cute Squishy Stress Relief Fidget Toy | CUTE SQUEEZE Soft Non-toxic Silicone Cheese Butter Dumpling Squishy, Fuzzy Animal Sensory Toys for Kids Adults,Purple
Unlock to view ASIN details and product titles
Price
$13.99
Rating
4.1
Reviews
1.4K
Latest month sales
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