Squishy Banana Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Squishy Banana sales on Amazon US totaled 56,100 units in July 2026 (▲ 7.4% vs. the prior month), generating an estimated $737,095 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 80.2% of unit volume and 80.6% of revenue, while a typical listing is priced at $14.54. The keyword itself pulled 17,954 Amazon queries over the same period (▼ 13.4% MoM).
Zooming out to the 12-month window ending July 2026, the squishy banana Top 50 moved 167,700 units and $2,172,637 in cumulative sales — an average of 13,975 units and $181,053 per month. Monthly throughput topped out at 56,100 units in July 2026 and dipped to 1,850 in August 2025, leaving the latest reading 2932.4% higher than August 2025.
Squishy Banana Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
56.1K
▲ 7.4% MoM
Monthly Revenue 2026/07
$737.1K
▲ 17.6% MoM
Top 10 Market Share 2026/07
80.2%
Squishy Banana Market Share & Sales Concentration on Amazon US — July 2026
The most-sold squishy banana listing on Amazon US in July 2026 is ASIN B0GY7YN8BZ (Brand: QPNGKT), which sold 10,000 units at $8.99 apiece — equal to 17.8% of every unit tracked in this report and 43% ahead of the No. 2 listing.
The Top 10 ASINs account for 45,000 units and $594,260 in July 2026 — 80.2% of unit volume and 80.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Squishy Banana' on Amazon
July 2026
Is 80.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0GY7YN8BZ
Cheese Squishy Stress Relief Original Sensory Food Squishy Stress Relief Fidget Toy Stress Balls for Adults (Yellow-1PC)
10K
▲ 0.0%vs. prior month
$95.1K
latest month
12-month trend
B071LHQQLT
Squishy Gold Mango Colossal Slow Rising Scented Fruit Squishies
7K
▲ 75.0%vs. prior month
$90.9K
latest month
12-month trend
B0GYKZPHJT
2 Packs Slow Rising Butter Squishy, Squishies Butter Squeeze Toys Pack Sensory Stress Relief Soft & Stretchy Fidget Toy for Party Favors Squishy Butter
6K
▲ 20.0%vs. prior month
$94.6K
latest month
12-month trend
B0GSZLPTL3
Slow Rising Squishy，Taba Squishy, Stress Balls，Party Favor Gift (Butter stick-2pcs)-0519 (Yellow-2pcs)
4K
▼ 55.6%vs. prior month
$39.3K
latest month
12-month trend
B0GWJM4FPY
Butter Squishy, Squeeze Toys, Squishy Butter, Realistic Butter Stick Soft Squeeze Toys (Butter-2PCS)
4K
▼ 42.9%vs. prior month
$38.7K
latest month
12-month trend
B0GY4L838W
Recheel Butter Squishy Toys, 9 Pack Slow Rising Food Squishies Set | Soft Kawaii Food Squishies with Bread, Cake & Fruit Designs, Perfect Fidget Toys for Stress Relief, Relaxation and Play
4K
▲ 300.0%vs. prior month
$80.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Squishy Banana Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
QPNGKT is the best-performing squishy banana brand in July 2026, moving 10,000 units across 1 ASIN for 22.2% of Top 10 volume. Areedy follows with 7,000 units (15.6%), ahead of The Orb Factory on 7,000 units (15.6%).
Volume is spread across 9 brands, with the top three holding 53.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.99 to $13.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
QPNGKT
1 ASIN in Top 10
22.2%
Units
10K
Revenue
$95.1K
Avg. price
$8.99
B0GY7YN8BZ
$8.99·★2.3·694 revsCheese Squishy Stress Relief Original Sensory Food Squishy Stress Relief Fidget Toy Stress Balls for Adults (Yellow-1PC)
Units sold10K
Areedy
1 ASIN in Top 10
15.6%
Units
7K
Revenue
$90.9K
Avg. price
$12.99
B071LHQQLT
$12.99·★4.4·2.3K revsSquishy Gold Mango Colossal Slow Rising Scented Fruit Squishies
Units sold7K
The Orb Factory
2 ASINs in Top 10
15.6%
Units
7K
Revenue
$97.9K
Avg. price
$13.99
B0DYLVMK72
$13.99·★4.0·199 revsORB Easy Sqweezy Giant Stretchy Banana - Stretches Up to 6 Feet Long - Huge Jumbo Sized Squishy Fruit Toy, Perfect to Squeeze for Stress Relief - Fun Sensory / Fidget Novelty Toy for Kids and Adults
Units sold4KB0FFPNTQYW
$13.99·★4.5·113 revsORB Easy Sqweezy Giant Stretchy Pickle - Stretches Up to 6 Feet Long - Huge Jumbo Sized Squishy Veggie Toy, Perfect to Squeeze for Stress Relief - Fun Novelty Sensory Fidget Toy for Kids and Adults
Units sold3K
Trending Squishy Banana Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0FFPNTQYW booked 3K units at $13.99, with ▲ 1400.0% MoM change. On the growth side, B0GY4L838W leads positive momentum with ▲ 300.0% MoM growth on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FFPNTQYW
ORB Easy Sqweezy Giant Stretchy Pickle - Stretches Up to 6 Feet Long - Huge Jumbo Sized Squishy Veggie Toy, Perfect to Squeeze for Stress Relief - Fun Novelty Sensory Fidget Toy for Kids and Adults
Price
$13.99
Rating
4.5
Reviews
113
Latest month sales
B073RCJBXL
6PCS Jumbo Squishies Slow Rising Strawberry Peach Banana Lemon Watermelon Pineapple Charms Fruit Squishies Cream Scented Stress Relief Kawaii Toys for Kids and Adults
Price
$27.99
Rating
4.4
Reviews
1.9K
Latest month sales
B0GY4L838W
Recheel Butter Squishy Toys, 9 Pack Slow Rising Food Squishies Set | Soft Kawaii Food Squishies with Bread, Cake & Fruit Designs, Perfect Fidget Toys for Stress Relief, Relaxation and Play
Unlock to view ASIN details and product titles
Price
$17.98
Rating
4.7
Reviews
121
Latest month sales
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