Squishy Banana Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Squishy Banana sales on Amazon US totaled 45,650 units in July 2026 (▼ 6.1% vs. the prior month), generating an estimated $656,102 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 78.9% of unit volume and 77.1% of revenue, while a typical listing is priced at $14.35. The keyword itself pulled 17,954 Amazon queries over the same period (▼ 13.4% MoM).
Zooming out to the 12-month window ending July 2026, the squishy banana Top 50 moved 146,300 units and $1,894,688 in cumulative sales — an average of 12,192 units and $157,891 per month. Monthly throughput topped out at 48,600 units in June 2026 and dipped to 1,250 in August 2025, leaving the latest reading 3552.0% higher than August 2025.
Squishy Banana Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
45.6K
▼ 6.1% MoM
Monthly Revenue 2026/07
$656.1K
▲ 13.9% MoM
Top 10 Market Share 2026/07
78.9%
Squishy Banana Market Share & Sales Concentration on Amazon US — July 2026
The most-sold squishy banana listing on Amazon US in July 2026 is ASIN B071LHQQLT (Brand: Areedy), which sold 7,000 units at $12.99 apiece — equal to 15.3% of every unit tracked in this report and 17% ahead of the No. 2 listing.
The Top 10 ASINs account for 36,000 units and $506,150 in July 2026 — 78.9% of unit volume and 77.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Squishy Banana' on Amazon
July 2026
Is 78.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B071LHQQLT
Squishy Gold Mango Colossal Slow Rising Scented Fruit Squishies
7K
▲ 75.0%vs. prior month
$90.9K
latest month
12-month trend
B0GYKZPHJT
2 Packs Slow Rising Butter Squishy, Squishies Butter Squeeze Toys Pack Sensory Stress Relief Soft & Stretchy Fidget Toy for Party Favors Squishy Butter
6K
▲ 20.0%vs. prior month
$94.6K
latest month
12-month trend
B0GSZLPTL3
Slow Rising Squishy，Taba Squishy, Stress Balls，Party Favor Gift (Butter stick-2pcs)-0519 (Yellow-2pcs)
4K
▼ 55.6%vs. prior month
$39.3K
latest month
12-month trend
B0GWJM4FPY
Butter Squishy, Squeeze Toys, Squishy Butter, Realistic Butter Stick Soft Squeeze Toys (Butter-2PCS)
4K
▼ 42.9%vs. prior month
$38.7K
latest month
12-month trend
B0GY4L838W
Recheel Butter Squishy Toys, 9 Pack Slow Rising Food Squishies Set | Soft Kawaii Food Squishies with Bread, Cake & Fruit Designs, Perfect Fidget Toys for Stress Relief, Relaxation and Play
4K
▲ 300.0%vs. prior month
$80.7K
latest month
12-month trend
B0DYLVMK72
ORB Easy Sqweezy Giant Stretchy Banana - Stretches Up to 6 Feet Long - Huge Jumbo Sized Squishy Fruit Toy, Perfect to Squeeze for Stress Relief - Fun Sensory / Fidget Novelty Toy for Kids and Adults
4K
▲ 100.0%vs. prior month
$56K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Squishy Banana Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Areedy is the best-performing squishy banana brand in July 2026, moving 7,000 units across 1 ASIN for 19.4% of Top 10 volume. The Orb Factory follows with 7,000 units (19.4%), ahead of SQVORMB on 6,000 units (16.7%).
Volume is spread across 9 brands, with the top three holding 55.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $12.99 to $15.28, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Areedy
1 ASIN in Top 10
19.4%
Units
7K
Revenue
$90.9K
Avg. price
$12.99
B071LHQQLT
$12.99·★4.3·2.3K revsSquishy Gold Mango Colossal Slow Rising Scented Fruit Squishies
Units sold7K
The Orb Factory
2 ASINs in Top 10
19.4%
Units
7K
Revenue
$97.9K
Avg. price
$13.99
B0DYLVMK72
$13.99·★3.9·203 revsORB Easy Sqweezy Giant Stretchy Banana - Stretches Up to 6 Feet Long - Huge Jumbo Sized Squishy Fruit Toy, Perfect to Squeeze for Stress Relief - Fun Sensory / Fidget Novelty Toy for Kids and Adults
Units sold4KB0FFPNTQYW
$13.99·★4.5·117 revsORB Easy Sqweezy Giant Stretchy Pickle - Stretches Up to 6 Feet Long - Huge Jumbo Sized Squishy Veggie Toy, Perfect to Squeeze for Stress Relief - Fun Novelty Sensory Fidget Toy for Kids and Adults
Units sold3K
SQVORMB
1 ASIN in Top 10
16.7%
Units
6K
Revenue
$94.6K
Avg. price
$15.28
B0GYKZPHJT
$15.28·★4.3·193 revs2 Packs Slow Rising Butter Squishy, Squishies Butter Squeeze Toys Pack Sensory Stress Relief Soft & Stretchy Fidget Toy for Party Favors Squishy Butter
Units sold6K
Trending Squishy Banana Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0FFPNTQYW booked 3K units at $13.99, with ▲ 1400.0% MoM change. On the growth side, B0GY4L838W leads positive momentum with ▲ 300.0% MoM growth on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FFPNTQYW
ORB Easy Sqweezy Giant Stretchy Pickle - Stretches Up to 6 Feet Long - Huge Jumbo Sized Squishy Veggie Toy, Perfect to Squeeze for Stress Relief - Fun Novelty Sensory Fidget Toy for Kids and Adults
Price
$13.99
Rating
4.5
Reviews
117
Latest month sales
B073RCJBXL
6PCS Jumbo Squishies Slow Rising Strawberry Peach Banana Lemon Watermelon Pineapple Charms Fruit Squishies Cream Scented Stress Relief Kawaii Toys for Kids and Adults
Price
$27.99
Rating
4.4
Reviews
1.9K
Latest month sales
B0GY4L838W
Recheel Butter Squishy Toys, 9 Pack Slow Rising Food Squishies Set | Soft Kawaii Food Squishies with Bread, Cake & Fruit Designs, Perfect Fidget Toys for Stress Relief, Relaxation and Play
Unlock to view ASIN details and product titles
Price
$19.98
Rating
4.7
Reviews
123
Latest month sales
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