Smusher Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Smusher sales on Amazon US totaled 56,600 units in July 2026 (▼ 13.1% vs. the prior month), generating an estimated $592,117 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.1% of unit volume and 52.9% of revenue, while a typical listing is priced at $12.78. The keyword itself pulled 28,380 Amazon queries over the same period (▼ 7.6% MoM).
Zooming out to the 12-month window ending July 2026, the smusher Top 50 moved 195,000 units and $2,276,562 in cumulative sales — an average of 16,250 units and $189,713 per month. Monthly throughput topped out at 65,100 units in June 2026 and dipped to 1,950 in August 2025, leaving the latest reading 2802.6% higher than August 2025.
Smusher Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
56.6K
▼ 13.1% MoM
Monthly Revenue 2026/07
$592.1K
▼ 16.5% MoM
Top 10 Market Share 2026/07
60.1%
Smusher Market Share & Sales Concentration on Amazon US — July 2026
The most-sold smusher listing on Amazon US in July 2026 is ASIN B0GY7YN8BZ (Brand: QPNGKT), which sold 10,000 units at $8.99 apiece — equal to 17.7% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 34,000 units and $313,260 in July 2026 — 60.1% of unit volume and 52.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Smusher' on Amazon
July 2026
Is 60.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0GY7YN8BZ
Cheese Squishy Stress Relief Original Sensory Food Squishy Stress Relief Fidget Toy Stress Balls for Adults (Yellow-1PC)
10K
▲ 0.0%vs. prior month
$95.1K
latest month
12-month trend
B0GS5BBZCF
Axolotls Squishies Fidget Stress Ball,Cute Squishies Axolotls Toy,Easter Basket Stuffers, Stress Ball Squeeze Toys for Stress Relief (Blue)
6K
▲ 100.0%vs. prior month
$52.1K
latest month
12-month trend
B0GSZLPTL3
Slow Rising Squishy，Taba Squishy, Stress Balls，Party Favor Gift (Butter stick-2pcs)-0519 (Yellow-2pcs)
4K
▼ 55.6%vs. prior month
$39.3K
latest month
12-month trend
B0GGY5PZZX
Axolotl Squishy Stress Ball, Soft TPR Slow Rising Squeeze Toy, Cute Axolotl Fidget Toy for Stress Relief, Anxiety Calming Sensory Toy for Kids Adults(Pink Seated Axolotl)
3K
▲ 0.0%vs. prior month
$25.3K
latest month
12-month trend
B0GS2VFYT1
Glitter Axolotls Squishies Toy, Stretchy Axolotls Stress Ball, Soft Squeeze Sensory Fidget Toys for Kids Adults, Cute Easter Basket Stuffers Party Favors Classroom Prizes （Pink）
3K
▲ 50.0%vs. prior month
$27.2K
latest month
12-month trend
B0F7LXWSDZ
Bread Butter Squishy,Slow Rising Squishy，Stress Balls，Fidget Toy | Party Favor Gift squeeze toy Stress Relief back to school cheese squishy
2K
▼ 75.0%vs. prior month
$18K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Smusher Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
QPNGKT is the best-performing smusher brand in July 2026, moving 10,000 units across 1 ASIN for 29.4% of Top 10 volume. EQOA follows with 6,000 units (17.6%), ahead of Generic on 6,000 units (17.6%).
With 8 brands splitting the Top 10 and 64.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.17 to $8.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
QPNGKT
1 ASIN in Top 10
29.4%
Units
10K
Revenue
$95.1K
Avg. price
$8.99
B0GY7YN8BZ
$8.99·★2.4·676 revsCheese Squishy Stress Relief Original Sensory Food Squishy Stress Relief Fidget Toy Stress Balls for Adults (Yellow-1PC)
Units sold10K
EQOA
1 ASIN in Top 10
17.6%
Units
6K
Revenue
$52.1K
Avg. price
$6.17
B0GS5BBZCF
$6.17·★4.2·232 revsAxolotls Squishies Fidget Stress Ball,Cute Squishies Axolotls Toy,Easter Basket Stuffers, Stress Ball Squeeze Toys for Stress Relief (Blue)
Units sold6K
Generic
3 ASINs in Top 10
17.6%
Units
6K
Revenue
$53K
Avg. price
$7.66
B0F7LXWSDZ
$5.99·★4.4·782 revsBread Butter Squishy,Slow Rising Squishy，Stress Balls，Fidget Toy | Party Favor Gift squeeze toy Stress Relief back to school cheese squishy
Units sold2KB0GSZXK55W
$7.99·★4.1·363 revsSlow Rising Squishy Butter Squeeze Toys Pack Sensory Stress Relief Squishies Soft & Stretchy Fidget Toys for Anxiety Relief Party Favors Squishy Butter (1pc)
Units sold2KB0GX1H2XHL
$8.99·★3.2·270 revsCoconut Oil Squishy, Coconut Oil Stress Ball – Super Soft, Handmade Slow Rising Fidget Toy for Stress Relief, Stress Away (Blue)
Units sold2K
Trending Smusher Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0DS256876 booked 1K units at $9.99, with ▲ 0.0% MoM change. On the growth side, B0H127J6LM leads positive momentum with ▲ 400.0% MoM growth on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DS256876
8 Pack Bear Squishy Toys, Glitter Colorful Sensory Stress Balls for Anxiety Relief, Squishy Balls Fidget Toys for Kids Adult, Squeeze Balls Bulk, Party Favors Goodie Bags Stuffer for Boys Girls
Price
$9.99
Rating
4.1
Reviews
155
Latest month sales
B0GWK2HT2F
Cheese Squishy Slow Rising Squishy Stress Relief Fidget Toy,Cheese Style | Suitable for Office Workers to Release Stress and Negative Emotions,for Adults,1 Piece (milky)2.4X2.4in
Price
$8.54
Rating
3.4
Reviews
81
Latest month sales
B0H127J6LM
Fuzz Ball Squishy
Unlock to view ASIN details and product titles
Price
$6.99
Rating
3.6
Reviews
67
Latest month sales
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