Needlepoint Kit Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Needlepoint Kit sales on Amazon US totaled 51,900 units in July 2026 (▲ 0.7% vs. the prior month), generating an estimated $656,453 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 75.1% of unit volume and 66.9% of revenue, while a typical listing is priced at $17.74. The keyword itself pulled 51,636 Amazon queries over the same period (▲ 55.8% MoM).
Zooming out to the 12-month window ending July 2026, the needlepoint kit Top 50 moved 580,600 units and $8,133,052 in cumulative sales — an average of 48,383 units and $677,754 per month. Monthly throughput topped out at 76,850 units in December 2025 and dipped to 23,250 in May 2026, leaving the latest reading 38.6% higher than August 2025.
Needlepoint Kit Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
51.9K
▲ 0.7% MoM
Monthly Revenue 2026/07
$656.5K
▲ 4.1% MoM
Top 10 Market Share 2026/07
75.1%
Needlepoint Kit Market Share & Sales Concentration on Amazon US — July 2026
The most-sold needlepoint kit listing on Amazon US in July 2026 is ASIN B07YFBRZ3J (Brand: XLSFPY), which sold 10,000 units at $5.99 apiece — equal to 19.3% of every unit tracked in this report.
The Top 10 ASINs account for 39,000 units and $438,840 in July 2026 — 75.1% of unit volume and 66.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Needlepoint Kit' on Amazon
July 2026
Is 75.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07YFBRZ3J
Friendship Bracelet String 50 Skeins Rainbow Color Embroidery Floss Cross Stitch Embroidery Thread Cotton Floss Bracelet Yarn, Craft Floss
10K
▲ 0.0%vs. prior month
$59.9K
latest month
12-month trend
B0G4CNKBT8
LOVIMAG Embroidery Thread 180pcs Friendship Bracelet String Floss Kit Yarn | Hair Wrap Shirt Lanyard Patterns Crochet Craft Threads Supplies Cross Stitch Sewing Needlepoint Thin Rainbow Beginners
10K
▲ 11.1%vs. prior month
$98K
latest month
12-month trend
B094H9S6W7
Premium Large Eye, Large Gauge Needles for Hand Sewing - Assorted Sizes, Including Embroidery - 25/50 PCs with 2 Threaders
6K
▼ 14.3%vs. prior month
$46.6K
latest month
12-month trend
B0CZHKSSL4
CYANFOUR Embroidery Kit for Beginners with Step-By-Step Guidance & Videos | 4 Stages to Learn 38 Stitches, Includes Multiple Accessories, Gift for Craft Lovers
4K
▲ 33.3%vs. prior month
$48.7K
latest month
12-month trend
B0BD2PZ26H
Mr. Pen- Interlocking Blocking Mats, 12” x 12”, 4 Pack with 50 T-Pins | For Knitting & Crochet Projects, Foam Board Design, Includes Pins for Yarn Craft Blocking
2K
▼ 33.3%vs. prior month
$27.7K
latest month
12-month trend
B0CZF266QH
IQKidz Weaving Loom Kit Toys, DIY Arts and Crafts for Kids and Adults, Ideal Gifts for Girls Ages 5 6 7 8-12 13, Easy Potholder Loom Knitting Activity for Beginners, 224 Craft Loops
2K
▲ 0.0%vs. prior month
$73.9K
latest month
12-month trend
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Best Needlepoint Kit Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
XLSFPY is the best-performing needlepoint kit brand in July 2026, moving 10,000 units across 1 ASIN for 25.6% of Top 10 volume. LOVIMAG follows with 10,000 units (25.6%), ahead of JollMono on 6,000 units (15.4%).
With 9 brands splitting the Top 10 and 66.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.99 to $9.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
XLSFPY
1 ASIN in Top 10
25.6%
Units
10K
Revenue
$59.9K
Avg. price
$5.99
B07YFBRZ3J
$5.99·★4.7·7K revsFriendship Bracelet String 50 Skeins Rainbow Color Embroidery Floss Cross Stitch Embroidery Thread Cotton Floss Bracelet Yarn, Craft Floss
Units sold10K
LOVIMAG
1 ASIN in Top 10
25.6%
Units
10K
Revenue
$98K
Avg. price
$9.99
B0G4CNKBT8
$9.99·★4.7·7.4K revsLOVIMAG Embroidery Thread 180pcs Friendship Bracelet String Floss Kit Yarn | Hair Wrap Shirt Lanyard Patterns Crochet Craft Threads Supplies Cross Stitch Sewing Needlepoint Thin Rainbow Beginners
Units sold10K
JollMono
1 ASIN in Top 10
15.4%
Units
6K
Revenue
$46.6K
Avg. price
$7.99
B094H9S6W7
$7.99·★4.6·4.9K revsPremium Large Eye, Large Gauge Needles for Hand Sewing - Assorted Sizes, Including Embroidery - 25/50 PCs with 2 Threaders
Units sold6K
Trending Needlepoint Kit Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0DMHY2HF3 leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0GWTR8LPR close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DMHY2HF3
CYANFOUR 5 Pack Beginner Embroidery Kit for Adults with Video & Instruction | Easy to Learn Floral Embroidery Patterns, Includes Multiple Accessories, Gift for Craft Lovers
Price
$16.99
Rating
4.4
Reviews
493
Latest month sales
B0GWTR8LPR
KYOQFVN Horror Cross Stitch Stamped Kits for Adults Beginner - Halloween Embroidery Kits - 11 CT Needlepoint Patterns for Home Decor 14×14 Inch
Price
$9.99
Rating
4.5
Reviews
18
Latest month sales
B0DSPCX1PF
FONNUY Embroidery Kit for Beginners, Boho Nature Landscape Pre-Stamped Pattern Kits for Adults with Hoop, Easy to Follow Color Thread Needlework, 8'' Hoop (Flowers Hills)
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.0
Reviews
209
Latest month sales
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