Embroidery Kit Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Embroidery Kit sales on Amazon US totaled 56,050 units in July 2026 (▲ 1.6% vs. the prior month), generating an estimated $817,131 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 71.4% of unit volume and 56.2% of revenue, while a typical listing is priced at $30.46. The keyword itself pulled 127,802 Amazon queries over the same period (▲ 24.7% MoM).
Zooming out to the 12-month window ending July 2026, the embroidery kit Top 50 moved 673,450 units and $11,421,699 in cumulative sales — an average of 56,121 units and $951,808 per month. Monthly throughput topped out at 100,450 units in December 2025 and dipped to 23,400 in May 2026, leaving the latest reading 25.8% higher than August 2025.
Embroidery Kit Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
56K
▲ 1.6% MoM
Monthly Revenue 2026/07
$817.1K
▲ 4.7% MoM
Top 10 Market Share 2026/07
71.4%
Embroidery Kit Market Share & Sales Concentration on Amazon US — July 2026
The most-sold embroidery kit listing on Amazon US in July 2026 is ASIN B07YFBRZ3J (Brand: XLSFPY), which sold 10,000 units at $5.99 apiece — equal to 17.8% of every unit tracked in this report.
The Top 10 ASINs account for 40,000 units and $459,220 in July 2026 — 71.4% of unit volume and 56.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Embroidery Kit' on Amazon
July 2026
Is 71.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B07YFBRZ3J
Friendship Bracelet String 50 Skeins Rainbow Color Embroidery Floss Cross Stitch Embroidery Thread Cotton Floss Bracelet Yarn, Craft Floss
10K
▲ 0.0%vs. prior month
$59.9K
latest month
12-month trend
B0G4CNKBT8
LOVIMAG Embroidery Thread 180pcs Friendship Bracelet String Floss Kit Yarn | Hair Wrap Shirt Lanyard Patterns Crochet Craft Threads Supplies Cross Stitch Sewing Needlepoint Thin Rainbow Beginners
10K
▲ 11.1%vs. prior month
$98K
latest month
12-month trend
B0F9NKM4HX
Friendship Bracelet String Kit String Bracelet Making Kit with 80 Skeins Embroidery Floss Cross Stitch Thread with Storage Box
5K
▲ 0.0%vs. prior month
$60K
latest month
12-month trend
B091GXM2Y6
KRAFUN My First Sewing Kit for Kids Ages 6-12 | 7 Animal Dolls | 7 stuffed animal & plush pillow projects. Pre-punched felt & instructions included. Gift for girls & boys
4K
▲ 0.0%vs. prior month
$78.7K
latest month
12-month trend
B0CZHKSSL4
CYANFOUR Embroidery Kit for Beginners with Step-By-Step Guidance & Videos | 4 Stages to Learn 38 Stitches, Includes Multiple Accessories, Gift for Craft Lovers
4K
▲ 33.3%vs. prior month
$48.7K
latest month
12-month trend
B0BXDFNQGT
6 Pcs Embroidery Hoop 6 Size, Round Plastic Cross Stitch Hoop with 16 Needles (3.6In to 10.7 in), Small Embroidery Hoop, Cross Stitch Hoops and Frames, Suitable for Embroidery, Craft Sewing
2K
▲ 0.0%vs. prior month
$13.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Embroidery Kit Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
XLSFPY is the best-performing embroidery kit brand in July 2026, moving 10,000 units across 1 ASIN for 25.0% of Top 10 volume. LOVIMAG follows with 10,000 units (25.0%), ahead of CYANFOUR on 6,000 units (15.0%).
With 9 brands splitting the Top 10 and 65.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.99 to $15.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
XLSFPY
1 ASIN in Top 10
25.0%
Units
10K
Revenue
$59.9K
Avg. price
$5.99
B07YFBRZ3J
$5.99·★4.7·7K revsFriendship Bracelet String 50 Skeins Rainbow Color Embroidery Floss Cross Stitch Embroidery Thread Cotton Floss Bracelet Yarn, Craft Floss
Units sold10K
LOVIMAG
1 ASIN in Top 10
25.0%
Units
10K
Revenue
$98K
Avg. price
$9.99
B0G4CNKBT8
$9.99·★4.7·7.4K revsLOVIMAG Embroidery Thread 180pcs Friendship Bracelet String Floss Kit Yarn | Hair Wrap Shirt Lanyard Patterns Crochet Craft Threads Supplies Cross Stitch Sewing Needlepoint Thin Rainbow Beginners
Units sold10K
CYANFOUR
2 ASINs in Top 10
15.0%
Units
6K
Revenue
$81K
Avg. price
$15.49
B0CZHKSSL4
$13.99·★4.4·1.5K revsCYANFOUR Embroidery Kit for Beginners with Step-By-Step Guidance & Videos | 4 Stages to Learn 38 Stitches, Includes Multiple Accessories, Gift for Craft Lovers
Units sold4KB0DMHY2HF3
$16.99·★4.4·492 revsCYANFOUR 5 Pack Beginner Embroidery Kit for Adults with Video & Instruction | Easy to Learn Floral Embroidery Patterns, Includes Multiple Accessories, Gift for Craft Lovers
Units sold2K
Trending Embroidery Kit Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0C3ZVKB46 booked 1K units at $17.97, with ▲ 0.0% MoM change. On the growth side, B0DMHY2HF3 leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0GFWGZY8G close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0C3ZVKB46
ETSPIL Embroidery Kit for Beginners, 4K Step-by-Step Video, Adults, Gift | 33 Stitches, No-Wash Pre-Printed Pattern, Magnetic Needle Minder, Bound Guide & Storage Tube - Calming Craft for Women
Price
$17.97
Rating
4.5
Reviews
2.3K
Latest month sales
B0DMHY2HF3
CYANFOUR 5 Pack Beginner Embroidery Kit for Adults with Video & Instruction | Easy to Learn Floral Embroidery Patterns, Includes Multiple Accessories, Gift for Craft Lovers
Price
$16.99
Rating
4.4
Reviews
492
Latest month sales
B0GFWGZY8G
ERKOON Embroidery Kit for Beginners Adult, 2 Set Flower Cross Stitch Set Include Embroidery Cloth Hoops Threads for Craft Lover Hand Stitch with Embroidery Skill Techniques (Bee Moon)
Unlock to view ASIN details and product titles
Price
$14.99
Rating
4.0
Reviews
28
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this embroidery kit report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card