Embroidery Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Embroidery sales on Amazon US totaled 106,800 units in July 2026 (▲ 2.2% vs. the prior month), generating an estimated $1,699,259 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.2% of unit volume and 26.5% of revenue, while a typical listing is priced at $27.65. The keyword itself pulled 21,036 Amazon queries over the same period (▲ 9.1% MoM).
Zooming out to the 12-month window ending July 2026, the embroidery Top 50 moved 1,193,750 units and $20,380,818 in cumulative sales — an average of 99,479 units and $1,698,401 per month. Monthly throughput topped out at 132,600 units in December 2025 and dipped to 52,200 in May 2026, leaving the latest reading 45.4% higher than August 2025.
Embroidery Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
106.8K
▲ 2.2% MoM
Monthly Revenue 2026/07
$1.7M
▲ 1.8% MoM
Top 10 Market Share 2026/07
56.2%
Embroidery Market Share & Sales Concentration on Amazon US — July 2026
The most-sold embroidery listing on Amazon US in July 2026 is ASIN B07YFBRZ3J (Brand: XLSFPY), which sold 10,000 units at $5.99 apiece — equal to 9.4% of every unit tracked in this report.
The Top 10 ASINs account for 60,000 units and $450,800 in July 2026 — 56.2% of unit volume and 26.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Embroidery' on Amazon
July 2026
Is 56.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07YFBRZ3J
Friendship Bracelet String 50 Skeins Rainbow Color Embroidery Floss Cross Stitch Embroidery Thread Cotton Floss Bracelet Yarn, Craft Floss
10K
▲ 0.0%vs. prior month
$59.9K
latest month
12-month trend
B0G4CNKBT8
LOVIMAG Embroidery Thread 180pcs Friendship Bracelet String Floss Kit Yarn | Hair Wrap Shirt Lanyard Patterns Crochet Craft Threads Supplies Cross Stitch Sewing Needlepoint Thin Rainbow Beginners
10K
▲ 11.1%vs. prior month
$98K
latest month
12-month trend
B0F99YDJFF
4x Heat Erasable Fabric Marking Pens for Sewing - 4 Pens + 8 Refills - Sewing Supplies Quilting Supplies Table Accessories Embroidery Pen Tailors Chalk Alternative
7K
▼ 30.0%vs. prior month
$62.9K
latest month
12-month trend
B0C52SWHNY
FIVEIZERO 80/40 PCS Premium Stainless Steel Sewing Needles, 7 Sizes Large Eye Sewing Sharp Needles, Leather Needle Embroidery Thread Needle with Threaders for Handsewing Art Crafts
7K
▲ 0.0%vs. prior month
$27.9K
latest month
12-month trend
B0CKZ88MFQ
New brothread 6PCS 8.5"x11" Sticky Water Soluble Embroidery Stabilizer | Printable Paper Stabilizer, Medium Weight, Allowed for Print or Draw Patterns, Best for Hand & Machine Embroidery
5K
▲ 25.0%vs. prior month
$30.3K
latest month
12-month trend
B0F9NKM4HX
Friendship Bracelet String Kit String Bracelet Making Kit with 80 Skeins Embroidery Floss Cross Stitch Thread with Storage Box
5K
▲ 0.0%vs. prior month
$60K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Embroidery Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
XLSFPY is the best-performing embroidery brand in July 2026, moving 10,000 units across 1 ASIN for 16.7% of Top 10 volume. LOVIMAG follows with 10,000 units (16.7%), ahead of Lange & König on 7,000 units (11.7%).
Volume is spread across 10 brands, with the top three holding 45.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.99 to $9.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
XLSFPY
1 ASIN in Top 10
16.7%
Units
10K
Revenue
$59.9K
Avg. price
$5.99
B07YFBRZ3J
$5.99·★4.7·7K revsFriendship Bracelet String 50 Skeins Rainbow Color Embroidery Floss Cross Stitch Embroidery Thread Cotton Floss Bracelet Yarn, Craft Floss
Units sold10K
LOVIMAG
1 ASIN in Top 10
16.7%
Units
10K
Revenue
$98K
Avg. price
$9.99
B0G4CNKBT8
$9.99·★4.7·7.4K revsLOVIMAG Embroidery Thread 180pcs Friendship Bracelet String Floss Kit Yarn | Hair Wrap Shirt Lanyard Patterns Crochet Craft Threads Supplies Cross Stitch Sewing Needlepoint Thin Rainbow Beginners
Units sold10K
Lange & König
1 ASIN in Top 10
11.7%
Units
7K
Revenue
$62.9K
Avg. price
$8.95
B0F99YDJFF
$8.95·★4.4·2K revs4x Heat Erasable Fabric Marking Pens for Sewing - 4 Pens + 8 Refills - Sewing Supplies Quilting Supplies Table Accessories Embroidery Pen Tailors Chalk Alternative
Units sold7K
Trending Embroidery Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B07V3SZ43Y leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0BX3TJ9GC close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07V3SZ43Y
Stick N Stitch Self Adhesive Wash Away Stabilizer Twelve Sheets of 8-1/2 x 11
Price
$12.59
Rating
4.8
Reviews
1.7K
Latest month sales
B0BX3TJ9GC
Embroidery Floss Organizer, Cross Stitch Thread Storage Box Tools - Bobbin Winder, 1 Removable 24 Compartments with 40 Hard Plastic Floss Bobbins and Stickers for Craft DIY Embroidery Sewing Storage
Price
$8.72
Rating
4.4
Reviews
1.6K
Latest month sales
B0DMHY2HF3
CYANFOUR 5 Pack Beginner Embroidery Kit for Adults with Video & Instruction | Easy to Learn Floral Embroidery Patterns, Includes Multiple Accessories, Gift for Craft Lovers
Unlock to view ASIN details and product titles
Price
$16.99
Rating
4.4
Reviews
494
Latest month sales
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