Embroidery Kit For Beginners Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Embroidery Kit For Beginners sales on Amazon US totaled 58,850 units in July 2026 (▲ 3.2% vs. the prior month), generating an estimated $891,892 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 74.8% of unit volume and 62.8% of revenue, while a typical listing is priced at $31.89. The keyword itself pulled 25,038 Amazon queries over the same period (▲ 26.0% MoM).

Zooming out to the 12-month window ending July 2026, the embroidery kit for beginners Top 50 moved 679,800 units and $12,062,084 in cumulative sales — an average of 56,650 units and $1,005,174 per month. Monthly throughput topped out at 103,000 units in December 2025 and dipped to 25,500 in May 2026, leaving the latest reading 34.7% higher than August 2025.

679.8KTotal units sold · Last 12 months
$12.1MTotal revenue · Last 12 months
25K▲ 26.0% MoM
Monthly search volume
$31.89Avg. price · July 2026

Embroidery Kit For Beginners Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales43.7K
Revenue$705.2K

2025/09

Sales44.2K
Revenue$714.2K

2025/10

Sales59.4K
Revenue$1M

2025/11

Sales85.6K
Revenue$1.6M

2025/12

Sales103K
Revenue$2.4M

2026/01

Sales56.5K
Revenue$1.1M

2026/02

Sales53.2K
Revenue$971.5K

2026/03

Sales47.5K
Revenue$792K

2026/04

Sales45.3K
Revenue$758K

2026/05

Sales25.5K
Revenue$392.7K

2026/06

Sales57K
Revenue$846.1K
58.9K

2026/07

Sales58.9K
Revenue$891.9K
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

58.9K

▲ 3.2% MoM

Monthly Revenue 2026/07

$891.9K

▲ 5.4% MoM

Top 10 Market Share 2026/07

74.8%

See the Top 10 ASINs driving 74.8% of sales

Embroidery Kit For Beginners Market Share & Sales Concentration on Amazon US — July 2026

The most-sold embroidery kit for beginners listing on Amazon US in July 2026 is ASIN B07YFBRZ3J (Brand: XLSFPY), which sold 10,000 units at $5.99 apiece — equal to 17.0% of every unit tracked in this report.

The Top 10 ASINs account for 44,000 units and $559,920 in July 2026 — 74.8% of unit volume and 62.8% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Embroidery Kit For Beginners' on Amazon

July 2026
ASINSIGHT Logo
74.8% Volume Share 44K units sold
62.8% Revenue Share $559.9K estimated
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Top 5 Volume Share breakdown

B07YFBRZ3J 17.0%
B0G4CNKBT8 17.0%
B0BKRR9V4J 10.2%
B0F9NKM4HX 8.5%
B091GXM2Y6 6.8%
Others 40.5%
#1
Friendship Bracelet String 50 Skeins Rainbow Color Embroidery Floss Cross Stitch Embroidery Thread Cotton Floss Bracelet Yarn, Craft Floss

B07YFBRZ3J

Friendship Bracelet String 50 Skeins Rainbow Color Embroidery Floss Cross Stitch Embroidery Thread Cotton Floss Bracelet Yarn, Craft Floss

$5.99· 4.7·7K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$59.9K

latest month

Monthly Trend

12-month trend

#2
LOVIMAG Embroidery Thread 180pcs Friendship Bracelet String Floss Kit Yarn | Hair Wrap Shirt Lanyard Patterns Crochet Craft Threads Supplies Cross Stitch Sewing Needlepoint Thin Rainbow Beginners

B0G4CNKBT8

LOVIMAG Embroidery Thread 180pcs Friendship Bracelet String Floss Kit Yarn | Hair Wrap Shirt Lanyard Patterns Crochet Craft Threads Supplies Cross Stitch Sewing Needlepoint Thin Rainbow Beginners

$9.99· 4.7·7.4K reviews
Monthly Sales

10K

▲ 11.1%

vs. prior month

Revenue

$98K

latest month

Monthly Trend

12-month trend

#3
Maxfanay Sewing Kit for Adults Beginners, Portable Needle Thread Repair Kit | Heavy Duty Tailor Scissors, 43XL Thread & Yarn Snips, Complete Sewing Supplies Set for Home, Travel & College Dorm Essentials

B0BKRR9V4J

Maxfanay Sewing Kit for Adults Beginners, Portable Needle Thread Repair Kit | Heavy Duty Tailor Scissors, 43XL Thread & Yarn Snips, Complete Sewing Supplies Set for Home, Travel & College Dorm Essentials

$19.99· 4.7·4.1K reviews
Monthly Sales

6K

▼ 14.3%

vs. prior month

Revenue

$115.3K

latest month

Monthly Trend

12-month trend

#4
Friendship Bracelet String Kit String Bracelet Making Kit with 80 Skeins Embroidery Floss Cross Stitch Thread with Storage Box

B0F9NKM4HX

Friendship Bracelet String Kit String Bracelet Making Kit with 80 Skeins Embroidery Floss Cross Stitch Thread with Storage Box

$11.99· 4.8·262 reviews
Monthly Sales

5K

▲ 0.0%

vs. prior month

Revenue

$60K

latest month

Monthly Trend

12-month trend

#5
KRAFUN My First Sewing Kit for Kids Ages 6-12 | 7 Animal Dolls | 7 stuffed animal & plush pillow projects. Pre-punched felt & instructions included. Gift for girls & boys

B091GXM2Y6

KRAFUN My First Sewing Kit for Kids Ages 6-12 | 7 Animal Dolls | 7 stuffed animal & plush pillow projects. Pre-punched felt & instructions included. Gift for girls & boys

$19.99· 4.7·4.1K reviews
Monthly Sales

4K

▲ 0.0%

vs. prior month

Revenue

$78.7K

latest month

Monthly Trend

12-month trend

#6
CYANFOUR Embroidery Kit for Beginners with Step-By-Step Guidance & Videos | 4 Stages to Learn 38 Stitches, Includes Multiple Accessories, Gift for Craft Lovers

B0CZHKSSL4

CYANFOUR Embroidery Kit for Beginners with Step-By-Step Guidance & Videos | 4 Stages to Learn 38 Stitches, Includes Multiple Accessories, Gift for Craft Lovers

$13.99· 4.3·1.5K reviews
Monthly Sales

4K

▲ 33.3%

vs. prior month

Revenue

$48.7K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Embroidery Kit For Beginners Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

XLSFPY is the best-performing embroidery kit for beginners brand in July 2026, moving 10,000 units across 1 ASIN for 22.7% of Top 10 volume. LOVIMAG follows with 10,000 units (22.7%), ahead of maxfanay on 6,000 units (13.6%).

Volume is spread across 9 brands, with the top three holding 59.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.99 to $19.99, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

22.7%
22.7%
13.6%
40.9%
XLSFPY
LOVIMAG
maxfanay
Other brands
1

XLSFPY

1 ASIN in Top 10

22.7%

Units

10K

Revenue

$59.9K

Avg. price

$5.99

  • Friendship Bracelet String 50 Skeins Rainbow Color Embroidery Floss Cross Stitch Embroidery Thread Cotton Floss Bracelet Yarn, Craft Floss

    B07YFBRZ3J

    $5.99·4.7·7K revs

    Friendship Bracelet String 50 Skeins Rainbow Color Embroidery Floss Cross Stitch Embroidery Thread Cotton Floss Bracelet Yarn, Craft Floss

    Units sold10K
2

LOVIMAG

1 ASIN in Top 10

22.7%

Units

10K

Revenue

$98K

Avg. price

$9.99

  • LOVIMAG Embroidery Thread 180pcs Friendship Bracelet String Floss Kit Yarn | Hair Wrap Shirt Lanyard Patterns Crochet Craft Threads Supplies Cross Stitch Sewing Needlepoint Thin Rainbow Beginners

    B0G4CNKBT8

    $9.99·4.7·7.4K revs

    LOVIMAG Embroidery Thread 180pcs Friendship Bracelet String Floss Kit Yarn | Hair Wrap Shirt Lanyard Patterns Crochet Craft Threads Supplies Cross Stitch Sewing Needlepoint Thin Rainbow Beginners

    Units sold10K
3

maxfanay

1 ASIN in Top 10

13.6%

Units

6K

Revenue

$115.3K

Avg. price

$19.99

  • Maxfanay Sewing Kit for Adults Beginners, Portable Needle Thread Repair Kit | Heavy Duty Tailor Scissors, 43XL Thread & Yarn Snips, Complete Sewing Supplies Set for Home, Travel & College Dorm Essentials

    B0BKRR9V4J

    $19.99·4.7·4.1K revs

    Maxfanay Sewing Kit for Adults Beginners, Portable Needle Thread Repair Kit | Heavy Duty Tailor Scissors, 43XL Thread & Yarn Snips, Complete Sewing Supplies Set for Home, Travel & College Dorm Essentials

    Units sold6K

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