Naturium Body Lotion Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Naturium Body Lotion sales on Amazon US totaled 718,000 units in July 2026 (▼ 20.8% vs. the prior month), generating an estimated $11,722,450 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 59.9% of unit volume and 60.3% of revenue, while a typical listing is priced at $17.67. The keyword itself pulled 25,472 Amazon queries over the same period (▼ 23.8% MoM).
Zooming out to the 12-month window ending July 2026, the naturium body lotion Top 50 moved 7,533,300 units and $121,503,657 in cumulative sales — an average of 627,775 units and $10,125,305 per month. Monthly throughput topped out at 906,000 units in June 2026 and dipped to 443,000 in May 2026, leaving the latest reading 42.5% higher than August 2025.
Naturium Body Lotion Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
718K
▼ 20.8% MoM
Monthly Revenue 2026/07
$11.7M
▼ 21.9% MoM
Top 10 Market Share 2026/07
59.9%
Naturium Body Lotion Market Share & Sales Concentration on Amazon US — July 2026
The most-sold naturium body lotion listing on Amazon US in July 2026 is ASIN B08KT2Z93D (Brand: eos), which sold 100,000 units at $9.97 apiece — equal to 13.9% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 430,000 units and $7,066,400 in July 2026 — 59.9% of unit volume and 60.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Naturium Body Lotion' on Amazon
July 2026
Is 59.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B08KT2Z93D
eos Shea Better Body Lotion- Vanilla Cashmere, 24-Hour Moisture, 16 fl oz
100K
▲ 0.0%vs. prior month
$939K
latest month
12-month trend
B07RK4HST7
CeraVe Daily Moisturizing Lotion, Face and Body Lotion, Skin care, 19oz | Hyaluronic Acid, Lotion For Dry Skin, Skin Barrier Repair, Ceramide Moisturizer, For Men and Women, Fragrance Free, Oil-Free
60K
▼ 33.3%vs. prior month
$1.1M
latest month
12-month trend
B000NWGCZ2
Vanicream Moisturizing Cream, Body & Face Moisturizer, 16 Oz Pump Dispenser | Formulated without Common Irritants for Sensitive Skin, Restores Moisture and Soothes Irritated, Cracked or Itchy Skin
50K
▼ 16.7%vs. prior month
$678K
latest month
12-month trend
B07BRDVQ4B
Amlactin Daily Nourish Body Lotion, 12% Lactic Acid, 14.1 oz | 12% lactic acid body lotion exfoliates and moisturizes dry skin to help reveal softer, smoother daily hydration.
50K
▼ 28.6%vs. prior month
$798.5K
latest month
12-month trend
B003QXZWYW
La Roche-Posay Lipikar AP+MAX Triple Repair Moisturizing Body Cream | Face and body lotion for dry skin with shea butter and niacinamide. Gentle on very dry, rough, sensitive skin.
40K
▼ 20.0%vs. prior month
$867.6K
latest month
12-month trend
B0B1PDDLGZ
Naturium The Glow Getter Multi-Oil Body Wash, 16.9 fl oz | Nourishing Gentle Cleanser, Dissolves Impurities, Hydrating Base Protects Essential Moisture, for All Skin Types
40K
▲ 33.3%vs. prior month
$590K
latest month
12-month trend
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Best Naturium Body Lotion Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Naturium is the best-performing naturium body lotion brand in July 2026, moving 110,000 units across 4 ASINs for 25.6% of Top 10 volume. eos follows with 100,000 units (23.3%), ahead of CeraVe on 60,000 units (14.0%).
With 7 brands splitting the Top 10 and 62.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.97 to $18.14, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Naturium
4 ASINs in Top 10
25.6%
Units
110K
Revenue
$1.7M
Avg. price
$15.78
B0B1PDDLGZ
$15.18·★4.6·7.5K revsNaturium The Glow Getter Multi-Oil Body Wash, 16.9 fl oz | Nourishing Gentle Cleanser, Dissolves Impurities, Hydrating Base Protects Essential Moisture, for All Skin Types
Units sold40KB0B1PFCGZ8
$15.18·★4.6·3.9K revsNaturium The Smoother Glycolic Acid Body Wash, 16.9 fl oz | Gentle Cleanser, Exfoliating AHA Blend for Rough & Bumpy Texture, Hydrating Formula for Soft Skin, Fragrance Free
Units sold30KB09YT7WTFS
$14.88·★4.5·3K revsNaturium Bio-Lipid Restoring Body Lotion, All Day Moisture, 14 fl oz | Nourishing Moisturizer with Shea Butter, Skin Hydrating & Fast Absorbing Formula, for All Skin Types, Fragrance Free
Units sold20KB0CXF7PXCF
$17.88·★4.4·3K revsNaturium The Glow Getter Multi-Oil Body Butter, 7.7 fl oz | Nourishing Whipped Moisturizer, Oil Infused Formula with Shea Butter, Glycerin & Squalane, Deep Hydration for All Skin Types
Units sold20K
eos
1 ASIN in Top 10
23.3%
Units
100K
Revenue
$939K
Avg. price
$9.97
B08KT2Z93D
$9.97·★4.7·74.3K revseos Shea Better Body Lotion- Vanilla Cashmere, 24-Hour Moisture, 16 fl oz
Units sold100K
CeraVe
1 ASIN in Top 10
14.0%
Units
60K
Revenue
$1.1M
Avg. price
$18.14
B07RK4HST7
$18.14·★4.7·150.4K revsCeraVe Daily Moisturizing Lotion, Face and Body Lotion, Skin care, 19oz | Hyaluronic Acid, Lotion For Dry Skin, Skin Barrier Repair, Ceramide Moisturizer, For Men and Women, Fragrance Free, Oil-Free
Units sold60K
Trending Naturium Body Lotion Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B09YT7WTFS booked 20K units at $14.88, with ▲ 0.0% MoM change. On the growth side, B0BQCPJ95D leads positive momentum with ▲ 100.0% MoM growth on 10K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09YT7WTFS
Naturium Bio-Lipid Restoring Body Lotion, All Day Moisture, 14 fl oz | Nourishing Moisturizer with Shea Butter, Skin Hydrating & Fast Absorbing Formula, for All Skin Types, Fragrance Free
Price
$14.88
Rating
4.5
Reviews
3K
Latest month sales
B0CXF7PXCF
Naturium The Glow Getter Multi-Oil Body Butter, 7.7 fl oz | Nourishing Whipped Moisturizer, Oil Infused Formula with Shea Butter, Glycerin & Squalane, Deep Hydration for All Skin Types
Price
$17.88
Rating
4.4
Reviews
3K
Latest month sales
B0BQCPJ95D
Naturium KP Body Scrub & Mask, AHA, BHA, PHA Exfoliants, 8 fl oz | Dead Skin Removal with Jojoba Esters, Glycolic & Salicylic Acid, for Smooth Texture & Clean Pores, Fragrance Free
Unlock to view ASIN details and product titles
Price
$13.29
Rating
4.7
Reviews
1.3K
Latest month sales
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