Skin So Soft Original Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Skin So Soft Original sales on Amazon US totaled 673,900 units in July 2026 (▼ 14.9% vs. the prior month), generating an estimated $10,016,401 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 59.4% of unit volume and 50.9% of revenue, while a typical listing is priced at $17.41. The keyword itself pulled 14,576 Amazon queries over the same period (▼ 40.1% MoM).
Zooming out to the 12-month window ending July 2026, the skin so soft original Top 50 moved 6,303,700 units and $89,674,766 in cumulative sales — an average of 525,308 units and $7,472,897 per month. Monthly throughput topped out at 792,000 units in June 2026 and dipped to 347,200 in May 2026, leaving the latest reading 39.9% higher than August 2025.
Skin So Soft Original Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
673.9K
▼ 14.9% MoM
Monthly Revenue 2026/07
$10M
▼ 13.7% MoM
Top 10 Market Share 2026/07
59.4%
Skin So Soft Original Market Share & Sales Concentration on Amazon US — July 2026
The most-sold skin so soft original listing on Amazon US in July 2026 is ASIN B00MEDOY2G (Brand: Dove), which sold 100,000 units at $10.99 apiece — equal to 14.8% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 400,000 units and $5,095,700 in July 2026 — 59.4% of unit volume and 50.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Skin So Soft Original' on Amazon
July 2026
Is 59.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00MEDOY2G
Dove Body Wash Body Wash Deep Moisture 30.6 oz Pump, Sulfate Free | Dove Deep Moisture Body Wash hydrates dry skin for 24 hours with a sulfate-free formula and MicroMoisture technology.
100K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B0BVV8BNYJ
Anua Heartleaf Quercetinol Pore Deep Cleansing Foam, 5.07 fl.oz | Face wash for Pore Refining Cleanser, Hydrating Daily Cleanser For Double Cleansing, Gentle Foaming with BHA, Korean Skincare
60K
▼ 14.3%vs. prior month
$780K
latest month
12-month trend
B007VC9DKI
Gold Bond Friction Defense Stick, Anti Chafing Stick with Aloe, 1.75 oz. | Anti-chafing stick to soothe, comfort & moisturize chafed skin, arm, chest, bra lines, thigh, skin rolls
50K
▼ 16.7%vs. prior month
$305K
latest month
12-month trend
B00I69SEK0
Dove Beauty Bar Soap Original 8 Count for Soft, Smooth Skin, with 1/4 Moisturizing Cream 3.75 oz
50K
▼ 37.5%vs. prior month
$648.5K
latest month
12-month trend
B09YZ16XCN
Gold Bond Age Renew Crepe Corrector Body Lotion, 14 Oz | 2022 Product of the Year In Skincare Category, replenishing & smoothing formula, Gold Bond crepe corrector body lotion
30K
▼ 25.0%vs. prior month
$484.2K
latest month
12-month trend
B0BT1WN3ZD
method Men’s Body Wash, Sea + Surf Scent, 28 fl oz | Soothing Formula, Leaves Skin Feeling Soft & Moisturized, Rich Lather, Made Without Parabens
30K
▲ 0.0%vs. prior month
$360K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Skin So Soft Original Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Dove is the best-performing skin so soft original brand in July 2026, moving 150,000 units across 2 ASINs for 37.5% of Top 10 volume. Gold Bond follows with 80,000 units (20.0%), ahead of ANUA on 60,000 units (15.0%).
With 8 brands splitting the Top 10 and 72.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.70 to $13.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Dove
2 ASINs in Top 10
37.5%
Units
150K
Revenue
$1.7M
Avg. price
$11.98
B00MEDOY2G
$10.99·★4.8·86.1K revsDove Body Wash Body Wash Deep Moisture 30.6 oz Pump, Sulfate Free | Dove Deep Moisture Body Wash hydrates dry skin for 24 hours with a sulfate-free formula and MicroMoisture technology.
Units sold100KB00I69SEK0
$12.97·★4.8·12.3K revsDove Beauty Bar Soap Original 8 Count for Soft, Smooth Skin, with 1/4 Moisturizing Cream 3.75 oz
Units sold50K
Gold Bond
2 ASINs in Top 10
20.0%
Units
80K
Revenue
$789.2K
Avg. price
$10.70
B007VC9DKI
$6.28·★4.7·40.6K revsGold Bond Friction Defense Stick, Anti Chafing Stick with Aloe, 1.75 oz. | Anti-chafing stick to soothe, comfort & moisturize chafed skin, arm, chest, bra lines, thigh, skin rolls
Units sold50KB09YZ16XCN
$15.12·★4.4·49.4K revsGold Bond Age Renew Crepe Corrector Body Lotion, 14 Oz | 2022 Product of the Year In Skincare Category, replenishing & smoothing formula, Gold Bond crepe corrector body lotion
Units sold30K
ANUA
1 ASIN in Top 10
15.0%
Units
60K
Revenue
$780K
Avg. price
$13.00
B0BVV8BNYJ
$13.00·★4.6·20.8K revsAnua Heartleaf Quercetinol Pore Deep Cleansing Foam, 5.07 fl.oz | Face wash for Pore Refining Cleanser, Hydrating Daily Cleanser For Double Cleansing, Gentle Foaming with BHA, Korean Skincare
Units sold60K
Trending Skin So Soft Original Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B000VT3QPQ booked 20K units at $20.99, with ▲ 100.0% MoM change. On the growth side, B00KJS6BQA leads positive momentum with ▲ 900.0% MoM growth on 10K units, with B09GN1YRVP close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B000VT3QPQ
AVON Skin So Soft Original Bath Oil - 16.9 oz - Moisturizing Body Oil | AVON Skin So Soft Original Bath Oil - 16.9 oz - Moisturizing Body Oil
Price
$20.99
Rating
4.7
Reviews
9.7K
Latest month sales
B00KJS6BQA
AVON Skin So Soft Bug Guard Plus Picaridin Insect Repellent Spray - 4 oz | Long-Lasting, DEET-Free Bug Spray with Vitamin E & Aloe — Non-Greasy, Travel-Ready Bug Repellent for Families, Pump Spray
Price
$18.99
Rating
4.6
Reviews
2.8K
Latest month sales
B09GN1YRVP
Irish Spring Body Wash for Men, Original Scent, 887 mL | Face and Body Wash, Men’s Body Wash, Paraben-Free, Moisturizing, Retains Skin's Natural Moisture, Grooming
Unlock to view ASIN details and product titles
Price
$6.94
Rating
4.7
Reviews
27.8K
Latest month sales
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