Aveeno Lotion Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Aveeno Lotion sales on Amazon US totaled 406,000 units in July 2026 (▼ 18.6% vs. the prior month), generating an estimated $5,456,640 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 44.3% of unit volume and 39.7% of revenue, while a typical listing is priced at $13.56. The keyword itself pulled 110,965 Amazon queries over the same period (▲ 1.2% MoM).
Zooming out to the 12-month window ending July 2026, the aveeno lotion Top 50 moved 4,638,350 units and $61,536,138 in cumulative sales — an average of 386,529 units and $5,128,012 per month. Monthly throughput topped out at 499,000 units in June 2026 and dipped to 265,050 in May 2026, leaving the latest reading 22.7% higher than August 2025.
Aveeno Lotion Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
406K
▼ 18.6% MoM
Monthly Revenue 2026/07
$5.5M
▼ 18.5% MoM
Top 10 Market Share 2026/07
44.3%
Aveeno Lotion Market Share & Sales Concentration on Amazon US — July 2026
The most-sold aveeno lotion listing on Amazon US in July 2026 is ASIN B001459IEE (Brand: Aveeno), which sold 30,000 units at $9.97 apiece — equal to 7.4% of every unit tracked in this report.
The Top 10 ASINs account for 180,000 units and $2,166,500 in July 2026 — 44.3% of unit volume and 39.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Aveeno Lotion' on Amazon
July 2026
Is 44.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B001459IEE
Aveeno Daily Moisturizing Body Lotion for Normal to Dry Skin, Moisturizer with Soothing Prebiotic Oat, Non Greasy, Non Comedogenic, Fragrance Free Body Lotion for Women & Men, 18 Fl Oz
30K
▼ 50.0%vs. prior month
$297K
latest month
12-month trend
B099N2SLT9
Cetaphil Moisturizing Face & Body Lotion, Sensitive Skin, 20oz | Fragrance-Free, Hypoallergenic, Non-Comedogenic, Hydrates Dry Sensitive Skin, Dermatologist Recommended, Large 20 Oz
30K
▼ 25.0%vs. prior month
$456.9K
latest month
12-month trend
B01MT3PG83
Aveeno Daily Moisturizing Body Wash for Normal to Dry Skin, Sensitive Formula with Prebiotic Oat, Gently Cleanses Dry Skin, Lightly Scented Body Wash for Women and Men, Value Size 33 fl. Oz
30K
▲ 0.0%vs. prior month
$389.1K
latest month
12-month trend
B07FD24RTR
Aveeno Stress Relief Body Wash, Lavender Scent with Nourishing Prebiotic Oat, Sensitive Skin Body Wash for Normal to Dry Skin, Paraben-, Dye-, and Soap-Free, Value Size 33 Fl Oz
20K
▲ 0.0%vs. prior month
$259.4K
latest month
12-month trend
B08D43LHYP
Aveeno Daily Moisturizing Body Oil Mist with Oat Oil and Jojoba Oil for Rough, Dry, Sensitive Skin, Nourishing Body Spray for Smoother, More Even Skin, Paraben- & Silicone-Free, 6.7 fl. oz
20K
▲ 0.0%vs. prior month
$185.8K
latest month
12-month trend
B0013OJUY4
Aveeno Skin Relief Moisturizing Body Lotion Heals Very Dry, Sensitive Skin, Fast Absorbing Lotion with Soothing Triple Oat & Shea Butter Formula, Fragrance Free Lotion, Non-Comedogenic, 18 Fl Oz
10K
▲ 0.0%vs. prior month
$99.7K
latest month
12-month trend
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Best Aveeno Lotion Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Aveeno is the best-performing aveeno lotion brand in July 2026, moving 140,000 units across 8 ASINs for 77.8% of Top 10 volume. Cetaphil follows with 30,000 units (16.7%), ahead of Aveeno Baby on 10,000 units (5.6%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.33 to $19.68, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Aveeno
8 ASINs in Top 10
77.8%
Units
140K
Revenue
$1.5M
Avg. price
$10.33
B001459IEE
$9.97·★4.8·58.9K revsAveeno Daily Moisturizing Body Lotion for Normal to Dry Skin, Moisturizer with Soothing Prebiotic Oat, Non Greasy, Non Comedogenic, Fragrance Free Body Lotion for Women & Men, 18 Fl Oz
Units sold30KB01MT3PG83
$12.97·★4.7·13.2K revsAveeno Daily Moisturizing Body Wash for Normal to Dry Skin, Sensitive Formula with Prebiotic Oat, Gently Cleanses Dry Skin, Lightly Scented Body Wash for Women and Men, Value Size 33 fl. Oz
Units sold30KB07FD24RTR
$12.97·★4.7·12.8K revsAveeno Stress Relief Body Wash, Lavender Scent with Nourishing Prebiotic Oat, Sensitive Skin Body Wash for Normal to Dry Skin, Paraben-, Dye-, and Soap-Free, Value Size 33 Fl Oz
Units sold20KB08D43LHYP
$6.99·★4.6·26.8K revsAveeno Daily Moisturizing Body Oil Mist with Oat Oil and Jojoba Oil for Rough, Dry, Sensitive Skin, Nourishing Body Spray for Smoother, More Even Skin, Paraben- & Silicone-Free, 6.7 fl. oz
Units sold20KB0013OJUY4
$9.97·★4.7·31.9K revsAveeno Skin Relief Moisturizing Body Lotion Heals Very Dry, Sensitive Skin, Fast Absorbing Lotion with Soothing Triple Oat & Shea Butter Formula, Fragrance Free Lotion, Non-Comedogenic, 18 Fl Oz
Units sold10KB00NFR14PK
$9.97·★4.7·14.9K revsAveeno Daily Moisturizing Sheer Hydration Fragrance-Free Lotion with Prebiotic Oat for Dry Skin, Lightweight, Non-Greasy and Fast-Absorbing Body Lotion Nourishes Skin with 48-Hour Moisture, 18 Fl Oz
Units sold10KB08Q1J3V2T
$9.81·★4.7·15.4K revsAveeno Daily Moisturizing Body Lotion, Fragrance-Free, 2.5 fl. oz, 3 Pack | Moisturizes & Nourishes Dry Skin with Soothing Prebiotic Oat, Fragrance-Free, Non-Comedogenic, Travel-Size
Units sold10KB09Q59GC1K
$9.99·★4.7·3.9K revsAveeno Daily Moisturizing Body Wash Refill Pouch, 36 fl. oz | For Sensitive Skin, Light Fragrance, Formulated with Prebiotic Oat, Gently Cleanses, Nourishes Dry Skin
Units sold10K
Cetaphil
1 ASIN in Top 10
16.7%
Units
30K
Revenue
$456.9K
Avg. price
$14.12
B099N2SLT9
$14.12·★4.7·16.4K revsCetaphil Moisturizing Face & Body Lotion, Sensitive Skin, 20oz | Fragrance-Free, Hypoallergenic, Non-Comedogenic, Hydrates Dry Sensitive Skin, Dermatologist Recommended, Large 20 Oz
Units sold30K
Aveeno Baby
1 ASIN in Top 10
5.6%
Units
10K
Revenue
$179.9K
Avg. price
$19.68
B01HI7VY84
$19.68·★4.7·28K revsAveeno Baby Eczema Therapy Nighttime Body Balm, Hypoallergenic, 11 oz | Made with Colloidal Oat & Ceramides, Soothes Dry, Itchy Skin Due to Eczema, HSA/FSA Eligible, No Added Fragrances or Steroids
Units sold10K
Trending Aveeno Lotion Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00NFR14PK booked 10K units at $9.97, with ▲ 11.1% MoM change. On the growth side, B0F84LQRYZ leads positive momentum with ▲ 400.0% MoM growth on 10K units, with B01C8BR0CO close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00NFR14PK
Aveeno Daily Moisturizing Sheer Hydration Fragrance-Free Lotion with Prebiotic Oat for Dry Skin, Lightweight, Non-Greasy and Fast-Absorbing Body Lotion Nourishes Skin with 48-Hour Moisture, 18 Fl Oz
Price
$9.97
Rating
4.7
Reviews
14.9K
Latest month sales
B0F84LQRYZ
Aveeno Skin Relief Healing Ointment, Fragrance-Free, 2.0 oz | Repair & Protect Extra Dry Cracked Skin, Glycerin Protectant, Triple Oat & Shea Butter, Non-Greasy Feel, Travel Size
Price
$5.43
Rating
4.6
Reviews
1.2K
Latest month sales
B01C8BR0CO
Aveeno Baby Calming Comfort Bath & Body Lotion Set, 2 Items | Soothing Baby Wash & Body Lotion, Lavender & Vanilla Scent, Formulated with Oat Extract, Helps Calm Baby Before Bedtime
Unlock to view ASIN details and product titles
Price
$16.98
Rating
4.8
Reviews
10.9K
Latest month sales
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