Napkins Disposable Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Napkins Disposable sales on Amazon US totaled 593,000 units in July 2026 (▼ 6.0% vs. the prior month), generating an estimated $6,758,083 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 84.3% of unit volume and 71.9% of revenue, while a typical listing is priced at $20.12. The keyword itself pulled 28,737 Amazon queries over the same period (▼ 8.7% MoM).
Zooming out to the 12-month window ending July 2026, the napkins disposable Top 50 moved 6,314,700 units and $76,482,408 in cumulative sales — an average of 526,225 units and $6,373,534 per month. Monthly throughput topped out at 630,700 units in June 2026 and dipped to 366,700 in May 2026, leaving the latest reading 24.4% higher than August 2025.
Napkins Disposable Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
593K
▼ 6.0% MoM
Monthly Revenue 2026/07
$6.8M
▼ 5.1% MoM
Top 10 Market Share 2026/07
84.3%
Napkins Disposable Market Share & Sales Concentration on Amazon US — July 2026
The most-sold napkins disposable listing on Amazon US in July 2026 is ASIN B000VCFB0G (Brand: Bounty), which sold 100,000 units at $3.19 apiece — equal to 16.9% of every unit tracked in this report.
The Top 10 ASINs account for 500,000 units and $4,857,200 in July 2026 — 84.3% of unit volume and 71.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Napkins Disposable' on Amazon
July 2026
Is 84.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B000VCFB0G
Bounty Paper Napkins, White, 200 Count, Packaging may vary
100K
▲ 0.0%vs. prior month
$283K
latest month
12-month trend
B09NW92T8Q
Sparkle Pick-A-Size Paper Towels, 6 Double Rolls (660 Sheets Total) - Strong 2-Ply Towels for Kitchen Cleanup and Everyday Messes
100K
▲ 0.0%vs. prior month
$749K
latest month
12-month trend
B0CLH1VCLC
Amazon Basics Disposable Clear Plastic Cutlery Set, Premium Quality, Strong, 192 Count, Large Combo Pack Forks, Spoons and Knives
60K
▼ 14.3%vs. prior month
$526.2K
latest month
12-month trend
B00BFUSDO4
Kleenex Disposable Paper Hand Towels, 6 Boxes, 60 Tissues per Box (360 Total Tissues), Packaging May Vary
50K
▲ 0.0%vs. prior month
$850.5K
latest month
12-month trend
B00I4F1NLI
Bounty Paper Napkins, White, 400 Count
50K
▲ 0.0%vs. prior month
$287K
latest month
12-month trend
B0DPLRQBK4
Amazon Basics Everyday Paper Napkins, 400 Count
40K
▼ 20.0%vs. prior month
$242.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Napkins Disposable Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Bounty is the best-performing napkins disposable brand in July 2026, moving 150,000 units across 2 ASINs for 30.0% of Top 10 volume. SPARKLE follows with 100,000 units (20.0%), ahead of Amazon Basics on 100,000 units (20.0%).
With 7 brands splitting the Top 10 and 70.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.54 to $8.52, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Bounty
2 ASINs in Top 10
30.0%
Units
150K
Revenue
$570K
Avg. price
$4.54
B000VCFB0G
$3.19·★4.8·41.5K revsBounty Paper Napkins, White, 200 Count, Packaging may vary
Units sold100KB00I4F1NLI
$5.89·★4.8·41.5K revsBounty Paper Napkins, White, 400 Count
Units sold50K
SPARKLE
1 ASIN in Top 10
20.0%
Units
100K
Revenue
$749K
Avg. price
$7.92
B09NW92T8Q
$7.92·★4.7·54.9K revsSparkle Pick-A-Size Paper Towels, 6 Double Rolls (660 Sheets Total) - Strong 2-Ply Towels for Kitchen Cleanup and Everyday Messes
Units sold100K
Amazon Basics
2 ASINs in Top 10
20.0%
Units
100K
Revenue
$768.6K
Avg. price
$8.52
B0CLH1VCLC
$12.05·★4.8·6.2K revsAmazon Basics Disposable Clear Plastic Cutlery Set, Premium Quality, Strong, 192 Count, Large Combo Pack Forks, Spoons and Knives
Units sold60KB0DPLRQBK4
$4.99·★4.5·2.7K revsAmazon Basics Everyday Paper Napkins, 400 Count
Units sold40K
Trending Napkins Disposable Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0040ZOD04 leads positive momentum with ▲ 50.0% MoM growth on 30K units, with B07V9WKKCH close behind at ▲ 20.0% MoM on 600 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0040ZOD04
Scott Professional Multifold Paper Towels, Bulk, 16 x 250 Sheets (01840) | Universal, Standard Tier, Absorbency Pockets, Compressed, Compatible with Universal Folded Towel Dispensers
Price
$41.51
Rating
4.4
Reviews
9.2K
Latest month sales
![GUSTO White Cocktail Napkins [500 Count] 1-Ply Beverage Napkins | Absorbent & Durable, Elegant Presentation, 4.5" x 4.5" Folded, 9" x 9" Unfolded, Restaurants, Bars, Desserts & Parties](https://m.media-amazon.com/images/I/714nGKqiHEL._AC_UY512_.jpg)
B07V9WKKCH
GUSTO White Cocktail Napkins [500 Count] 1-Ply Beverage Napkins | Absorbent & Durable, Elegant Presentation, 4.5" x 4.5" Folded, 9" x 9" Unfolded, Restaurants, Bars, Desserts & Parties
Price
$11.99
Rating
4.4
Reviews
4.8K
Latest month sales
B07VHZ3F9B
FOCUSLINE 200 Linen Feel Disposable Bathroom Napkins, Soft and Absorbent Paper Guest Towels, Cloth-Like Paper Hand Towels Decorative Napkins for Parties, Weddings, Dinners or Events, Gold, 12" x 17"
Unlock to view ASIN details and product titles
Price
$32.99
Rating
4.8
Reviews
1.5K
Latest month sales
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