Foil Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Foil sales on Amazon US totaled 298,300 units in July 2026 (▼ 4.6% vs. the prior month), generating an estimated $3,367,667 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 66.4% of unit volume and 53.5% of revenue, while a typical listing is priced at $15.52. The keyword itself pulled 72,588 Amazon queries over the same period (▲ 4.4% MoM).
Zooming out to the 12-month window ending July 2026, the foil Top 50 moved 3,117,600 units and $32,750,578 in cumulative sales — an average of 259,800 units and $2,729,215 per month. Monthly throughput topped out at 324,800 units in November 2025 and dipped to 152,400 in May 2026, leaving the latest reading 26.8% higher than August 2025.
Foil Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
298.3K
▼ 4.6% MoM
Monthly Revenue 2026/07
$3.4M
▼ 3.7% MoM
Top 10 Market Share 2026/07
66.4%
Foil Market Share & Sales Concentration on Amazon US — July 2026
The most-sold foil listing on Amazon US in July 2026 is ASIN B00279LYL6 (Brand: Reynolds), which sold 40,000 units at $5.97 apiece — equal to 13.4% of every unit tracked in this report.
The Top 10 ASINs account for 198,000 units and $1,801,420 in July 2026 — 66.4% of unit volume and 53.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Foil' on Amazon
July 2026
Is 66.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00279LYL6
Reynolds Wrap Heavy Duty Aluminum Foil Roll, 12 Inch Wide, 50sq ft | Thick Heavy Duty Foil, Ideal For BBQ Meats, Food Pans, and Grilling, 12 Inch Wide Roll, Grill Safe, 16.6 yds x 12 in
40K
▲ 0.0%vs. prior month
$228K
latest month
12-month trend
B0014D0T9E
Reynolds Wrap Everyday Strength Aluminum Foil Roll, 12 Inch Wide, 200sq ft | 12 Inch Kitchen Foil Roll, Grill And Freezer Safe, Ideal For Foil Packets, Grilling, Home Cooking, 66.6 yds x 12 in
40K
▲ 0.0%vs. prior month
$554K
latest month
12-month trend
B005GPJCHQ
Reynolds Wrap Everyday Strength Aluminum Foil Roll, 12 Inch Wide, 30sq ft | 12 Inch Kitchen Foil Roll, Grill And Freezer Safe, Ideal For Foil Packets, Grilling, Home Cooking, 10 yds x 12 in
30K
▲ 0.0%vs. prior month
$110.7K
latest month
12-month trend
B093X4M4QF
Amazon Basics Amazon Basics Heavy Duty Aluminum Foil for Cooking, Grilling, Food Storage, Roasting, 125 Sq Ft (Pack of 1)
30K
▼ 25.0%vs. prior month
$342.3K
latest month
12-month trend
B00M8ZEAW4
Reynolds Wrap Heavy Duty Aluminum Foil Roll, 12 Inch Wide, 130sq ft | Thick Heavy Duty Foil, Ideal For BBQ Meats, Food Pans, and Grilling, 12 Inch Wide Roll, Grill Safe, 43.3 yds x 12 in
10K
▲ 0.0%vs. prior month
$134.9K
latest month
12-month trend
B074H73HP2
365 by Whole Foods Market Aluminum Foil, 75 Sq Ft
10K
▲ 0.0%vs. prior month
$47.3K
latest month
12-month trend
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Best Foil Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Reynolds is the best-performing foil brand in July 2026, moving 138,000 units across 6 ASINs for 69.7% of Top 10 volume. Amazon Basics follows with 40,000 units (20.2%), ahead of 365 by Whole Foods Market on 10,000 units (5.1%).
With 4 brands splitting the Top 10 and 94.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.99 to $12.62, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Reynolds
6 ASINs in Top 10
69.7%
Units
138K
Revenue
$1.2M
Avg. price
$11.35
B00279LYL6
$5.97·★4.8·18.3K revsReynolds Wrap Heavy Duty Aluminum Foil Roll, 12 Inch Wide, 50sq ft | Thick Heavy Duty Foil, Ideal For BBQ Meats, Food Pans, and Grilling, 12 Inch Wide Roll, Grill Safe, 16.6 yds x 12 in
Units sold40KB0014D0T9E
$15.99·★4.8·40.1K revsReynolds Wrap Everyday Strength Aluminum Foil Roll, 12 Inch Wide, 200sq ft | 12 Inch Kitchen Foil Roll, Grill And Freezer Safe, Ideal For Foil Packets, Grilling, Home Cooking, 66.6 yds x 12 in
Units sold40KB005GPJCHQ
$3.49·★4.8·7.6K revsReynolds Wrap Everyday Strength Aluminum Foil Roll, 12 Inch Wide, 30sq ft | 12 Inch Kitchen Foil Roll, Grill And Freezer Safe, Ideal For Foil Packets, Grilling, Home Cooking, 10 yds x 12 in
Units sold30KB00M8ZEAW4
$13.49·★4.8·22.7K revsReynolds Wrap Heavy Duty Aluminum Foil Roll, 12 Inch Wide, 130sq ft | Thick Heavy Duty Foil, Ideal For BBQ Meats, Food Pans, and Grilling, 12 Inch Wide Roll, Grill Safe, 43.3 yds x 12 in
Units sold10KB09PSSYFTD
$19.01·★4.8·40.1K revsReynolds Wrap Everyday Strength Aluminum Foil Roll, 12 Inch Wide, 100sq ft | 12 Inch Kitchen Foil Roll, Grill And Freezer Safe, Ideal For Foil Packets, Grilling, Home Cooking, 33.3 yds x 12 in
Units sold10KB00LOQD5LA
$10.17·★4.8·22.7K revsReynolds Wrap Heavy Duty Aluminum Foil, 18 Inch Width, 75 Square Feet | Extra-Wide Heavy Duty Foil, Ideal For Large Meats, Food Pans, and Grilling, 18 Inch Wide Roll, Grill Safe, 16.6 yds x 18 in
Units sold8K
Amazon Basics
2 ASINs in Top 10
20.2%
Units
40K
Revenue
$479.1K
Avg. price
$12.62
B093X4M4QF
$11.41·★4.7·7.4K revsAmazon Basics Amazon Basics Heavy Duty Aluminum Foil for Cooking, Grilling, Food Storage, Roasting, 125 Sq Ft (Pack of 1)
Units sold30KB093WS3YGV
$13.83·★4.6·6.6K revsAmazon Basics Aluminum Foil for Everyday Use, Cooking and Wrapping, 250 Sq Ft, Pack of 1 (Previously Solimo)
Units sold10K
365 by Whole Foods Market
1 ASIN in Top 10
5.1%
Units
10K
Revenue
$47.3K
Avg. price
$4.99
B074H73HP2
$4.99·★4.6·7.8K revs365 by Whole Foods Market Aluminum Foil, 75 Sq Ft
Units sold10K
Trending Foil Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B09PSSYFTD booked 10K units at $19.01, with ▲ 66.7% MoM change. On the growth side, B0FVM2QSQ1 leads positive momentum with ▲ 400.0% MoM growth on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09PSSYFTD
Reynolds Wrap Everyday Strength Aluminum Foil Roll, 12 Inch Wide, 100sq ft | 12 Inch Kitchen Foil Roll, Grill And Freezer Safe, Ideal For Foil Packets, Grilling, Home Cooking, 33.3 yds x 12 in
Price
$19.01
Rating
4.8
Reviews
40.1K
Latest month sales
B00LOQD5LA
Reynolds Wrap Heavy Duty Aluminum Foil, 18 Inch Width, 75 Square Feet | Extra-Wide Heavy Duty Foil, Ideal For Large Meats, Food Pans, and Grilling, 18 Inch Wide Roll, Grill Safe, 16.6 yds x 18 in
Price
$10.17
Rating
4.8
Reviews
22.7K
Latest month sales
B0FVM2QSQ1
600 Count Pre-Cut Aluminum Foil Sheets, 12" x 10.5" Inch Pre Cut Aluminum Foil sheets for Restaurant Use, Disposable Foil Sheets for Food, Hot Dogs, and Sandwiches
Unlock to view ASIN details and product titles
Price
$25.99
Rating
4.6
Reviews
1.4K
Latest month sales
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