Naked Whey Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Naked Whey sales on Amazon US totaled 390,000 units in July 2026 (▼ 15.4% vs. the prior month), generating an estimated $19,028,700 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 46.2% of unit volume and 42.0% of revenue, while a typical listing is priced at $60.40. The keyword itself pulled 25,803 Amazon queries over the same period (▲ 6.7% MoM).
Zooming out to the 12-month window ending July 2026, the naked whey Top 50 moved 4,307,100 units and $204,714,105 in cumulative sales — an average of 358,925 units and $17,059,509 per month. Monthly throughput topped out at 461,000 units in June 2026 and dipped to 220,800 in May 2026, leaving the latest reading 4.6% higher than August 2025.
Naked Whey Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
390K
▼ 15.4% MoM
Monthly Revenue 2026/07
$19M
▼ 16.1% MoM
Top 10 Market Share 2026/07
46.2%
Naked Whey Market Share & Sales Concentration on Amazon US — July 2026
The most-sold naked whey listing on Amazon US in July 2026 is ASIN B00J074W7Q (Brand: Orgain), which sold 60,000 units at $31.98 apiece — equal to 15.4% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 180,000 units and $7,995,200 in July 2026 — 46.2% of unit volume and 42.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Naked Whey' on Amazon
July 2026
Is 46.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B00J074W7Q
Orgain Organic Vegan 21g Protein Powder, Vanilla Bean, 2.03 lb | Plant based protein, 4g prebiotic fiber, no added sugar or lactose, non-GMO, for shakes & smoothies
60K
▼ 14.3%vs. prior month
$1.8M
latest month
12-month trend
B0B9YMNYWK
NAKED Pure Micronized Creatine Monohydrate Powder - NSF Certified, Unflavored, 500g, 1.1lb Bulk - Vegan, Non-GMO, Gluten-Free, Soy-Free, No Fillers, Supports Muscle Growth & Strength - 100 Servings
30K
▲ 0.0%vs. prior month
$659.7K
latest month
12-month trend
B0CQ3JTR6F
Transparent Labs Grass-Fed Whey Protein - 30 Servings, French Vanilla | Naturally Flavored, Gluten Free Whey Protein Powder with 28g of Protein per Serving & 9 Amino Acids
20K
▲ 0.0%vs. prior month
$1.2M
latest month
12-month trend
B000GISU1M
Optimum Nutrition Gold Standard Whey Protein Powder, Vanilla Ice Cream, 5LB | 24g 100% Whey Protein Per Serving, with BCAAs, Gluten Free, Banned Substance Tested, Easy Mixing, Muscle Support & Recovery
10K
▼ 50.0%vs. prior month
$911.3K
latest month
12-month trend
B000QSNYGI
Optimum Nutrition Gold Standard Whey Protein, Double Rich Chocolate, 5 LB | 24g of 100% Whey Protein Powder Per Serving, with BCAAs, Gluten Free, Banned Substance Tested, Easy Mixing, Muscle Support
10K
▼ 50.0%vs. prior month
$933.1K
latest month
12-month trend
B000QSTBNS
Optimum Nutrition Gold Standard Whey Protein, Extreme Milk Chocolate, 5 LB | 24g of 100% Whey Protein Powder Per Serving, with BCAAs, Gluten Free, Banned Substance Tested, Easy Mixing, Muscle Support
10K
▲ 0.0%vs. prior month
$818.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Naked Whey Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Orgain is the best-performing naked whey brand in July 2026, moving 60,000 units across 1 ASIN for 33.3% of Top 10 volume. NAKED follows with 40,000 units (22.2%), ahead of Optimum Nutrition on 40,000 units (22.2%).
With 6 brands splitting the Top 10 and 77.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $31.98 to $83.54, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Orgain
1 ASIN in Top 10
33.3%
Units
60K
Revenue
$1.8M
Avg. price
$31.98
B00J074W7Q
$31.98·★4.5·62.2K revsOrgain Organic Vegan 21g Protein Powder, Vanilla Bean, 2.03 lb | Plant based protein, 4g prebiotic fiber, no added sugar or lactose, non-GMO, for shakes & smoothies
Units sold60K
NAKED
2 ASINs in Top 10
22.2%
Units
40K
Revenue
$1.1M
Avg. price
$42.49
B0B9YMNYWK
$21.99·★4.7·17.7K revsNAKED Pure Micronized Creatine Monohydrate Powder - NSF Certified, Unflavored, 500g, 1.1lb Bulk - Vegan, Non-GMO, Gluten-Free, Soy-Free, No Fillers, Supports Muscle Growth & Strength - 100 Servings
Units sold30KB00XIKPUK4
$62.99·★4.3·10.7K revsNAKED Whey 2LB 100% Grass Fed Whey Protein Powder - Only 1 Ingredient, Unflavored Whey Protein, NSF Certified, Undenatured, Gluten Free, Soy Free, No GMOs, No Preservatives
Units sold10K
Optimum Nutrition
4 ASINs in Top 10
22.2%
Units
40K
Revenue
$3.1M
Avg. price
$83.54
B000GISU1M
$96.28·★4.7·48.6K revsOptimum Nutrition Gold Standard Whey Protein Powder, Vanilla Ice Cream, 5LB | 24g 100% Whey Protein Per Serving, with BCAAs, Gluten Free, Banned Substance Tested, Easy Mixing, Muscle Support & Recovery
Units sold10KB000QSNYGI
$96.28·★4.6·100K revsOptimum Nutrition Gold Standard Whey Protein, Double Rich Chocolate, 5 LB | 24g of 100% Whey Protein Powder Per Serving, with BCAAs, Gluten Free, Banned Substance Tested, Easy Mixing, Muscle Support
Units sold10KB000QSTBNS
$96.28·★4.7·29.9K revsOptimum Nutrition Gold Standard Whey Protein, Extreme Milk Chocolate, 5 LB | 24g of 100% Whey Protein Powder Per Serving, with BCAAs, Gluten Free, Banned Substance Tested, Easy Mixing, Muscle Support
Units sold10KB002DYIZHG
$45.32·★4.7·29.9K revsOptimum Nutrition Gold Standard Whey Protein, Extreme Milk Chocolate, 2 LB | 24g of 100% Whey Protein Powder Per Serving, with BCAAs, Gluten Free, Banned Substance Tested, Easy Mixing, Muscle Support
Units sold10K
Trending Naked Whey Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B071JG5QYT booked 10K units at $57.99, with ▲ 0.0% MoM change. On the growth side, B0128RSQLC leads positive momentum with ▲ 50.0% MoM growth on 3K units, with B07978MBRM close behind at ▲ 25.0% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B071JG5QYT
Levels Whey Protein Powder, No Artificial Ingredients, Vanilla Bean, 2LB | 24G of Protein, 5.4G BCAAs, Clean Ingredients, Hormone Free Dairy, No Fillers, No Added Sugar, No Junk
Price
$57.99
Rating
4.5
Reviews
7.1K
Latest month sales
B0128RSQLC
BulkSupplements com Grass Fed Whey Protein Powder - Whey Protein Concentrate Powder - Unflavored & Gluten Free, 30g per Serving, 1kg (2.2 lbs) (Pack of 1)
Price
$37.97
Rating
4.3
Reviews
651
Latest month sales
B07978MBRM
THORNE Whey Protein Isolate, Balanced Amino Acids Profile, 30 Servings | Flavors & Sweeteners Derived from Natural Sources, 21 g of Bioavailable Protein, Chocolate, NSF Certified for Sport
Unlock to view ASIN details and product titles
Price
$65.00
Rating
4.5
Reviews
861
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this naked whey report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card