Unflavored Protein Powder Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Unflavored Protein Powder sales on Amazon US totaled 297,100 units in July 2026 (▼ 11.0% vs. the prior month), generating an estimated $9,284,114 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 75.1% of unit volume and 70.6% of revenue, while a typical listing is priced at $36.74. The keyword itself pulled 42,142 Amazon queries over the same period (▲ 8.1% MoM).
Zooming out to the 12-month window ending July 2026, the unflavored protein powder Top 50 moved 3,088,650 units and $94,919,637 in cumulative sales — an average of 257,388 units and $7,909,970 per month. Monthly throughput topped out at 333,700 units in June 2026 and dipped to 167,800 in May 2026, leaving the latest reading 27.3% higher than August 2025.
Unflavored Protein Powder Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
297.1K
▼ 11.0% MoM
Monthly Revenue 2026/07
$9.3M
▼ 6.9% MoM
Top 10 Market Share 2026/07
75.1%
Unflavored Protein Powder Market Share & Sales Concentration on Amazon US — July 2026
The most-sold unflavored protein powder listing on Amazon US in July 2026 is ASIN B09RQBHRCT (Brand: Vital Proteins), which sold 100,000 units at $18.65 apiece — equal to 33.7% of every unit tracked in this report and 3.3× the volume of the No. 2 listing.
The Top 10 ASINs account for 223,000 units and $6,552,450 in July 2026 — 75.1% of unit volume and 70.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Unflavored Protein Powder' on Amazon
July 2026
Is 75.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09RQBHRCT
Vital Proteins Collagen Peptides Powder, Unflavored, 9.33oz | Grass-Fed Collagen Peptides, Supports Hair Skin & Nails, Bones & Joints, 13 Servings
100K
▲ 11.1%vs. prior month
$1.9M
latest month
12-month trend
B00XQ2XGAA
Sports Research® Collagen Peptides Protein Powder 16oz (Unflavored) | 11g Grass-Fed Collagen per Scoop · Hair, Skin & Joint Support · Easy to Mix in Coffee & Shakes - 41 Servings
30K
▼ 40.0%vs. prior month
$988.5K
latest month
12-month trend
B071S8D69C
Anthony's Collagen Peptide Powder, 1 lb, Pure Hydrolyzed, Gluten Free, Keto and Paleo Friendly, Grass Fed, Unflavored, Non GMO
20K
▲ 0.0%vs. prior month
$539.8K
latest month
12-month trend
B07L48J4HW
Wholesome Wellness Premium Multi Collagen Peptides Protein Powder for Women and Men, 5 Types of Hydrolyzed Collagen, Grass-Fed, Non-GMO & Unflavored, Pure Protein for Youthful Skin & Joint Recovery
20K
▲ 0.0%vs. prior month
$618.2K
latest month
12-month trend
B00SCO8AA8
Isopure Zero Carb Whey Isolate Protein Powder, Unflavored 1 LB | 25g Protein Per Serving, 100% Whey Protein Isolate, Gluten Free, with Added Vitamins for Immune Support & Muscle Recovery
10K
▲ 0.0%vs. prior month
$340.1K
latest month
12-month trend
B00XIKPUK4
NAKED Whey 2LB 100% Grass Fed Whey Protein Powder - Only 1 Ingredient, Unflavored Whey Protein, NSF Certified, Undenatured, Gluten Free, Soy Free, No GMOs, No Preservatives
10K
▲ 0.0%vs. prior month
$449.9K
latest month
12-month trend
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Best Unflavored Protein Powder Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Vital Proteins is the best-performing unflavored protein powder brand in July 2026, moving 100,000 units across 1 ASIN for 44.8% of Top 10 volume. Sports Research follows with 30,000 units (13.5%), ahead of Anthony's on 20,000 units (9.0%).
With 8 brands splitting the Top 10 and 67.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $18.65 to $32.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Vital Proteins
1 ASIN in Top 10
44.8%
Units
100K
Revenue
$1.9M
Avg. price
$18.65
B09RQBHRCT
$18.65·★4.6·68.8K revsVital Proteins Collagen Peptides Powder, Unflavored, 9.33oz | Grass-Fed Collagen Peptides, Supports Hair Skin & Nails, Bones & Joints, 13 Servings
Units sold100K
Sports Research
1 ASIN in Top 10
13.5%
Units
30K
Revenue
$988.5K
Avg. price
$32.95
B00XQ2XGAA
$32.95·★4.6·129.9K revsSports Research® Collagen Peptides Protein Powder 16oz (Unflavored) | 11g Grass-Fed Collagen per Scoop · Hair, Skin & Joint Support · Easy to Mix in Coffee & Shakes - 41 Servings
Units sold30K
Anthony's
1 ASIN in Top 10
9.0%
Units
20K
Revenue
$539.8K
Avg. price
$26.99
B071S8D69C
$26.99·★4.7·13.2K revsAnthony's Collagen Peptide Powder, 1 lb, Pure Hydrolyzed, Gluten Free, Keto and Paleo Friendly, Grass Fed, Unflavored, Non GMO
Units sold20K
Trending Unflavored Protein Powder Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07CJPNGT3 booked 6K units at $17.97, with ▲ 0.0% MoM change. On the growth side, B0013OXDBU leads positive momentum with ▲ 400.0% MoM growth on 1K units, with B0013OWAB4 close behind at ▲ 100.0% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07CJPNGT3
Purely Inspired Collagen Powder for Women & Men, Unflavored (20 Servings) | 20g Hydrolyzed Collagen Peptides Protein Powder - Grass-Fed & Pasture Raised Supports Hair, Nail, Skin, Bone, & Joint Health
Price
$17.97
Rating
4.3
Reviews
9.7K
Latest month sales
B0013OXDBU
NOW Foods Sports Nutrition, Egg White Protein, 16 g With BCAAs, Unflavored Powder, 1.2-Pound
Price
$34.44
Rating
4.3
Reviews
4.4K
Latest month sales
B0013OWAB4
NOW Foods Sports Nutrition, Whey Protein Isolate, 25 g With BCAAs, Unflavored Powder, 1.2-Pound
Unlock to view ASIN details and product titles
Price
$36.28
Rating
4.4
Reviews
7.1K
Latest month sales
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