Plant Based Protein Powder Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Plant Based Protein Powder sales on Amazon US totaled 463,000 units in July 2026 (▼ 19.9% vs. the prior month), generating an estimated $15,463,350 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.5% of unit volume and 53.4% of revenue, while a typical listing is priced at $37.15. The keyword itself pulled 35,975 Amazon queries over the same period (▲ 15.2% MoM).
Zooming out to the 12-month window ending July 2026, the plant based protein powder Top 50 moved 5,335,000 units and $172,816,102 in cumulative sales — an average of 444,583 units and $14,401,342 per month. Monthly throughput topped out at 578,000 units in June 2026 and dipped to 285,600 in May 2026, leaving the latest reading 0.6% lower than August 2025.
Plant Based Protein Powder Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
463K
▼ 19.9% MoM
Monthly Revenue 2026/07
$15.5M
▼ 19.6% MoM
Top 10 Market Share 2026/07
60.5%
Plant Based Protein Powder Market Share & Sales Concentration on Amazon US — July 2026
The most-sold plant based protein powder listing on Amazon US in July 2026 is ASIN B00J074W7Q (Brand: Orgain), which sold 60,000 units at $31.98 apiece — equal to 13.0% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 280,000 units and $8,254,700 in July 2026 — 60.5% of unit volume and 53.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Plant Based Protein Powder' on Amazon
July 2026
Is 60.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00J074W7Q
Orgain Organic Vegan 21g Protein Powder, Vanilla Bean, 2.03 lb | Plant based protein, 4g prebiotic fiber, no added sugar or lactose, non-GMO, for shakes & smoothies
60K
▼ 14.3%vs. prior month
$1.8M
latest month
12-month trend
B00CX3ASFE
Benefiber Prebiotic Fiber Supplement Powder, Unflavored, 250 Teaspoons | Plant-based Prebiotic Fiber Powder, Sugar-Free, Dissolves Clear and Tasteless, GLP-1 Support for Digestive Health
40K
▲ 0.0%vs. prior month
$925.6K
latest month
12-month trend
B00J074W94
Orgain Organic Vegan Protein Powder, Creamy Chocolate Fudge - 21g Plant Protein, 6g Prebiotic Fiber, Low Net Carb, No Lactose Ingredients, No Added Sugar, Non-GMO, For Shakes & Smoothies, 2.03 lb | Plant based protein, 7g prebiotic fiber, low net carb, no added sugar or lactose ingredients, non-GMO, for shakes & smoothies
40K
▼ 20.0%vs. prior month
$1.2M
latest month
12-month trend
B0178ENI4K
ALOHA Organic Plant Based Protein Bar | Peanut Butter Chocolate Chip, 12 Ct | 14g Plant-Based Protein, 10g Fiber, 5g Sugar | GLP-1 & Keto Friendly, No Sucralose or Stevia | Non-GMO, Vegan & Dairy Free
30K
▲ 0.0%vs. prior month
$635.7K
latest month
12-month trend
B07BL69CD2
Orgain Hydrolyzed Collagen Peptides Powder For Women & Men, 20g Grass Fed Collagen, Unflavored - Hair, Skin, Nail, & Joint Support Supplement, Paleo & Keto, Non-GMO, Type I and III, 1lb | Grass fed collagen type I and III for women and men, supplement for hair, skin, nail, & joint support, paleo & keto, non-GMO
30K
▲ 0.0%vs. prior month
$716.4K
latest month
12-month trend
B01KKEECLS
PBfit Classic Peanut Butter Powder 30 Oz, Peanut Spread with 8g Protein | Real Roasted Peanut, Gluten-Free, 60 Calories, Protein Powder, Low Fat, Pantry Staple, Smoothie, Oatmeal
20K
▼ 50.0%vs. prior month
$239K
latest month
12-month trend
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Best Plant Based Protein Powder Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Orgain is the best-performing plant based protein powder brand in July 2026, moving 150,000 units across 4 ASINs for 53.6% of Top 10 volume. Benefiber follows with 40,000 units (14.3%), ahead of ALOHA on 30,000 units (10.7%).
With 7 brands splitting the Top 10 and 78.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $22.98 to $30.50, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Orgain
4 ASINs in Top 10
53.6%
Units
150K
Revenue
$4.4M
Avg. price
$30.50
B00J074W7Q
$31.98·★4.5·62.1K revsOrgain Organic Vegan 21g Protein Powder, Vanilla Bean, 2.03 lb | Plant based protein, 4g prebiotic fiber, no added sugar or lactose, non-GMO, for shakes & smoothies
Units sold60KB00J074W94
$31.98·★4.5·64.9K revsOrgain Organic Vegan Protein Powder, Creamy Chocolate Fudge - 21g Plant Protein, 6g Prebiotic Fiber, Low Net Carb, No Lactose Ingredients, No Added Sugar, Non-GMO, For Shakes & Smoothies, 2.03 lb | Plant based protein, 7g prebiotic fiber, low net carb, no added sugar or lactose ingredients, non-GMO, for shakes & smoothies
Units sold40KB07BL69CD2
$23.88·★4.5·39.5K revsOrgain Hydrolyzed Collagen Peptides Powder For Women & Men, 20g Grass Fed Collagen, Unflavored - Hair, Skin, Nail, & Joint Support Supplement, Paleo & Keto, Non-GMO, Type I and III, 1lb | Grass fed collagen type I and III for women and men, supplement for hair, skin, nail, & joint support, paleo & keto, non-GMO
Units sold30KB07PXNNFGT
$34.15·★4.6·36.6K revsOrgain Organic Vegan 21g Protein + Superfoods Powder, Vanilla Bean, 2.02lb | Plant based protein, 50 superfoods, 8g prebiotic fiber, gluten free, no added sugar, non-GMO, no lactose ingredients
Units sold20K
Benefiber
1 ASIN in Top 10
14.3%
Units
40K
Revenue
$925.6K
Avg. price
$22.98
B00CX3ASFE
$22.98·★4.7·9.5K revsBenefiber Prebiotic Fiber Supplement Powder, Unflavored, 250 Teaspoons | Plant-based Prebiotic Fiber Powder, Sugar-Free, Dissolves Clear and Tasteless, GLP-1 Support for Digestive Health
Units sold40K
ALOHA
1 ASIN in Top 10
10.7%
Units
30K
Revenue
$635.7K
Avg. price
$25.42
B0178ENI4K
$25.42·★4.5·8.5K revsALOHA Organic Plant Based Protein Bar | Peanut Butter Chocolate Chip, 12 Ct | 14g Plant-Based Protein, 10g Fiber, 5g Sugar | GLP-1 & Keto Friendly, No Sucralose or Stevia | Non-GMO, Vegan & Dairy Free
Units sold30K
Trending Plant Based Protein Powder Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B00XIKPUK4 booked 10K units at $62.99, with ▲ 0.0% MoM change. On the growth side, B0BF5STD3J leads positive momentum with ▲ 66.7% MoM growth on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00XIKPUK4
NAKED Whey 2LB 100% Grass Fed Whey Protein Powder - Only 1 Ingredient, Unflavored Whey Protein, NSF Certified, Undenatured, Gluten Free, Soy Free, No GMOs, No Preservatives
Price
$62.99
Rating
4.3
Reviews
10.7K
Latest month sales
B071JG5QYT
Levels Whey Protein Powder, No Artificial Ingredients, Vanilla Bean, 2LB | 24G of Protein, 5.4G BCAAs, Clean Ingredients, Hormone Free Dairy, No Fillers, No Added Sugar, No Junk
Price
$57.99
Rating
4.5
Reviews
7.1K
Latest month sales
B0BF5STD3J
Huel Black Edition | Chocolate 40g Vegan Protein Powder | Meal Replacement | 17 Servings | 8g Fiber | 27 Vitamins and Minerals | Gluten Free | Nutritionally Complete Meal Replacement
Unlock to view ASIN details and product titles
Price
$59.99
Rating
3.9
Reviews
1.2K
Latest month sales
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