Sage Sticks Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Sage Sticks sales on Amazon US totaled 42,650 units in July 2026 (▲ 4.2% vs. the prior month), generating an estimated $471,363 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.0% of unit volume and 50.4% of revenue, while a typical listing is priced at $13.88. The keyword itself pulled 44,611 Amazon queries over the same period (▲ 10.6% MoM).
Zooming out to the 12-month window ending July 2026, the sage sticks Top 50 moved 521,700 units and $5,625,603 in cumulative sales — an average of 43,475 units and $468,800 per month. Monthly throughput topped out at 50,650 units in August 2025 and dipped to 23,700 in May 2026, leaving the latest reading 15.8% lower than August 2025.
Sage Sticks Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
42.6K
▲ 4.2% MoM
Monthly Revenue 2026/07
$471.4K
▲ 3.1% MoM
Top 10 Market Share 2026/07
61.0%
Sage Sticks Market Share & Sales Concentration on Amazon US — July 2026
The most-sold sage sticks listing on Amazon US in July 2026 is ASIN B09YFK2TL7 (Brand: JL Local), which sold 8,000 units at $7.77 apiece — equal to 18.8% of every unit tracked in this report and 2.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 26,000 units and $237,710 in July 2026 — 61.0% of unit volume and 50.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Sage Sticks' on Amazon
July 2026
Is 61.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B09YFK2TL7
Handcrafted 4 Inch White Sage Smudge Sticks | Fresh Natural California Sage, Includes Instructions & Blessings, For Cleansing House Negative Energy, Smudging Rituals
8K
▲ 60.0%vs. prior month
$62.2K
latest month
12-month trend
B08MCKZ9M9
Nag Champa Incense Sticks Variety- Pack (12 Incenses, 140+ Sticks)
3K
▲ 50.0%vs. prior month
$34K
latest month
12-month trend
B003OQQMV8
(Pack of 3)-New Age Smudges & Herbs -Premium California White Sage Incense 4 Inches Long. Home Cleansing Incense,Fragrance,Meditation,Smudging Rituals.California Smudge Sticks Rituals -4 Inch
3K
▼ 40.0%vs. prior month
$22.2K
latest month
12-month trend
B019G1YO5A
Palo Santo, 6 Holy Wood Incense Sticks for Smudging - Sustainable & Ethical | For meditation, yoga, spiritual rituals, cleansing, altars, home fragrance - From naturally fallen & aged Bursera graveolens
3K
▲ 50.0%vs. prior month
$23.7K
latest month
12-month trend
B00ICOO0PC
HEM White Sage Incense Sticks - 100 Count | Natural Air Purifying Aromatherapy | Calming and Cleansing Fragrance | Perfect for Meditation and Relaxation | Long-Lasting Burn
2K
▲ 0.0%vs. prior month
$13.4K
latest month
12-month trend
B09L6GFRPT
Palo Santo Sticks, 8-Pack, Peruvian Incense Wood for Smudging | Wild-harvested from natural fallen trees in Peru (Not Ecuador) Resin-rich Palo Santo Wood for Energy cleansing & Meditation
2K
▼ 33.3%vs. prior month
$16.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Sage Sticks Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
JL Local is the best-performing sage sticks brand in July 2026, moving 8,000 units across 1 ASIN for 30.8% of Top 10 volume. New Age Smudges & Herbs follows with 4,000 units (15.4%), ahead of Satya on 3,000 units (11.5%).
Volume is spread across 9 brands, with the top three holding 57.7% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $6.99 to $11.29, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
JL Local
1 ASIN in Top 10
30.8%
Units
8K
Revenue
$62.2K
Avg. price
$7.77
B09YFK2TL7
$7.77·★4.6·9.6K revsHandcrafted 4 Inch White Sage Smudge Sticks | Fresh Natural California Sage, Includes Instructions & Blessings, For Cleansing House Negative Energy, Smudging Rituals
Units sold8K
New Age Smudges & Herbs
2 ASINs in Top 10
15.4%
Units
4K
Revenue
$29.2K
Avg. price
$6.99
B003OQQMV8
$6.99·★4.6·26.4K revs(Pack of 3)-New Age Smudges & Herbs -Premium California White Sage Incense 4 Inches Long. Home Cleansing Incense,Fragrance,Meditation,Smudging Rituals.California Smudge Sticks Rituals -4 Inch
Units sold3KB07SJZNKK4
$6.99·★4.7·1.1K revsNew Age Smudges and Herbs Smudge Kit - 2 California White Sage Smudge Stick for Cleansing (Salvia Apiana) with 2 Palo Santo Incense Sticks (Holy Wood) - Sage Bundles …
Units sold1K
Satya
1 ASIN in Top 10
11.5%
Units
3K
Revenue
$34K
Avg. price
$11.29
B08MCKZ9M9
$11.29·★4.6·3.2K revsNag Champa Incense Sticks Variety- Pack (12 Incenses, 140+ Sticks)
Units sold3K
Trending Sage Sticks Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0857HKLHV booked 1K units at $19.97, with ▲ 42.9% MoM change. On the growth side, B09YFK2TL7 leads positive momentum with ▲ 60.0% MoM growth on 8K units, with B08MCKZ9M9 close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0857HKLHV
White Sage Smudge Sticks, 12 Pack | Smudging & Cleansing Energy, Bulk / Wholesale, Sustainably Grown
Price
$19.97
Rating
4.7
Reviews
9.3K
Latest month sales
B09YFK2TL7
Handcrafted 4 Inch White Sage Smudge Sticks | Fresh Natural California Sage, Includes Instructions & Blessings, For Cleansing House Negative Energy, Smudging Rituals
Price
$7.77
Rating
4.6
Reviews
9.6K
Latest month sales
B08MCKZ9M9
Nag Champa Incense Sticks Variety- Pack (12 Incenses, 140+ Sticks)
Unlock to view ASIN details and product titles
Price
$11.29
Rating
4.6
Reviews
3.2K
Latest month sales
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