Morphe Setting Spray Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

L'Oreal Paris is the best-performing morphe setting spray brand in July 2026, moving 70,000 units across 2 ASINs for 41.4% of Top 10 volume. e.l.f. follows with 29,000 units (17.2%), ahead of Milani on 20,000 units (11.8%).

With 7 brands splitting the Top 10 and 70.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.50 to $12.98, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0791MDRFP booked 9K units at $8.99, with ▲ 12.5% MoM change. On the growth side, B0F19FYMGS leads positive momentum with ▲ 100.0% MoM growth on 4K units, with B0DVBHWS8B close behind at ▲ 100.0% MoM on 2K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.