Elf Setting Spray Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Elf Setting Spray sales on Amazon US totaled 408,000 units in July 2026 (▼ 14.6% vs. the prior month), generating an estimated $4,596,390 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 46.6% of unit volume and 46.5% of revenue, while a typical listing is priced at $11.31. The keyword itself pulled 60,613 Amazon queries over the same period (▲ 11.9% MoM).
Zooming out to the 12-month window ending July 2026, the elf setting spray Top 50 moved 4,427,000 units and $50,364,905 in cumulative sales — an average of 368,917 units and $4,197,075 per month. Monthly throughput topped out at 478,000 units in June 2026 and dipped to 236,150 in May 2026, leaving the latest reading 21.0% higher than August 2025.
Elf Setting Spray Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
408K
▼ 14.6% MoM
Monthly Revenue 2026/07
$4.6M
▼ 15.9% MoM
Top 10 Market Share 2026/07
46.6%
Elf Setting Spray Market Share & Sales Concentration on Amazon US — July 2026
The most-sold elf setting spray listing on Amazon US in July 2026 is ASIN B0CZF2T7CK (Brand: L'Oreal Paris), which sold 50,000 units at $10.98 apiece — equal to 12.3% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 190,000 units and $2,136,000 in July 2026 — 46.6% of unit volume and 46.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Elf Setting Spray' on Amazon
July 2026
Is 46.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0CZF2T7CK
L'Oreal Paris Infallible 3-Second Setting Spray Mist, Microfine Mist for up to 36HR Wear, Clear, 1.76 oz
50K
▼ 28.6%vs. prior month
$547.5K
latest month
12-month trend
B09XMYFTB7
e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Makeup, Moisturizing & Priming, Vegan & Cruelty-Free, 0.811 Fl Oz
30K
▼ 25.0%vs. prior month
$300K
latest month
12-month trend
B0FRV2SGGL
L'Oreal Paris Infallible XL 3-Second Setting Spray Mist, Microfine Mist for up to 36HR Wear, Clear, 3.9 Oz
20K
▼ 33.3%vs. prior month
$299.4K
latest month
12-month trend
B01N9KIKZA
Milani Setting Spray + Primer, Make It Last Original Natural Finish | 3-In-1 Prime + Hydrate + Set. Up To 24 Hour Wear. Nourishing And Long-Wearing With A Natural Finish. Cruelty-Free
20K
▲ 0.0%vs. prior month
$216K
latest month
12-month trend
B0CXQR14J3
e.l.f. Power Grip Dewy Setting Spray
20K
▲ 0.0%vs. prior month
$199.6K
latest month
12-month trend
B00B4YVU4G
NYX PROFESSIONAL MAKEUP Makeup Setting Spray - Matte Finish, Long-Lasting Face Mist for up to 16HR Wear, Vegan Formula
10K
▲ 0.0%vs. prior month
$96.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Elf Setting Spray Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
L'Oreal Paris is the best-performing elf setting spray brand in July 2026, moving 70,000 units across 2 ASINs for 36.8% of Top 10 volume. e.l.f. follows with 70,000 units (36.8%), ahead of Milani on 20,000 units (10.5%).
With 6 brands splitting the Top 10 and 84.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.00 to $12.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
L'Oreal Paris
2 ASINs in Top 10
36.8%
Units
70K
Revenue
$846.9K
Avg. price
$12.98
B0CZF2T7CK
$10.98·★4.4·13.6K revsL'Oreal Paris Infallible 3-Second Setting Spray Mist, Microfine Mist for up to 36HR Wear, Clear, 1.76 oz
Units sold50KB0FRV2SGGL
$14.97·★4.4·13.7K revsL'Oreal Paris Infallible XL 3-Second Setting Spray Mist, Microfine Mist for up to 36HR Wear, Clear, 3.9 Oz
Units sold20K
e.l.f.
4 ASINs in Top 10
36.8%
Units
70K
Revenue
$659.5K
Avg. price
$9.00
B09XMYFTB7
$10.00·★4.6·42.9K revse.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Makeup, Moisturizing & Priming, Vegan & Cruelty-Free, 0.811 Fl Oz
Units sold30KB0CXQR14J3
$10.00·★4.6·10.1K revse.l.f. Power Grip Dewy Setting Spray
Units sold20KB01D1DRF9Q
$6.00·★4.5·14.7K revse.l.f. Perfect Finish HD Powder, Blurs Fine Lines & Imperfections, All Day Wear, Perfect for On The Go, 0.28 Oz
Units sold10KB0BQQS5GBQ
$10.00·★4.6·14.8K revse.l.f. Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Helps Visibly Even Skin & Brighten, Grips Makeup, Vegan & Cruelty-Free, 0.811 Fl Oz
Units sold10K
Milani
1 ASIN in Top 10
10.5%
Units
20K
Revenue
$216K
Avg. price
$10.49
B01N9KIKZA
$10.49·★4.5·36.3K revsMilani Setting Spray + Primer, Make It Last Original Natural Finish | 3-In-1 Prime + Hydrate + Set. Up To 24 Hour Wear. Nourishing And Long-Wearing With A Natural Finish. Cruelty-Free
Units sold20K
Trending Elf Setting Spray Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0BDW1MN6Y booked 10K units at $6.74, with ▲ 0.0% MoM change. On the growth side, B0GVGCC3CQ leads positive momentum with ▲ 200.0% MoM growth on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BDW1MN6Y
Airspun Loose Setting Powder, Talc-Free, Pore Minimizer, Oil Absorbing Face Powder - Translucent
Price
$6.74
Rating
4.6
Reviews
9.6K
Latest month sales
B0BQQS5GBQ
e.l.f. Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Helps Visibly Even Skin & Brighten, Grips Makeup, Vegan & Cruelty-Free, 0.811 Fl Oz
Price
$10.00
Rating
4.6
Reviews
14.8K
Latest month sales
B0GVGCC3CQ
e.l.f. SKIN Glass Slick Serum Stick | Balm Face Serum, Helps Visibly Plump & Smooth Complexion with Nourishing Peptides, Vegan & Cruelty-Free
Unlock to view ASIN details and product titles
Price
$11.97
Rating
4.3
Reviews
146
Latest month sales
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