Moana Necklace Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Moana Necklace sales on Amazon US totaled 69,300 units in July 2026 (▼ 0.1% vs. the prior month), generating an estimated $887,806 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 72.2% of unit volume and 73.0% of revenue, while a typical listing is priced at $13.22. The keyword itself pulled 13,455 Amazon queries over the same period (▼ 37.7% MoM).
Zooming out to the 12-month window ending July 2026, the moana necklace Top 50 moved 512,500 units and $6,977,820 in cumulative sales — an average of 42,708 units and $581,485 per month. Monthly throughput topped out at 69,400 units in June 2026 and dipped to 19,350 in January 2026, leaving the latest reading 30.4% higher than August 2025.
Moana Necklace Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
69.3K
▼ 0.1% MoM
Monthly Revenue 2026/07
$887.8K
▲ 3.2% MoM
Top 10 Market Share 2026/07
72.2%
Moana Necklace Market Share & Sales Concentration on Amazon US — July 2026
The most-sold moana necklace listing on Amazon US in July 2026 is ASIN B0CR6SG9NZ (Brand: Arrowom), which sold 20,000 units at $9.99 apiece — equal to 28.9% of every unit tracked in this report and 2.2× the volume of the No. 2 listing.
The Top 10 ASINs account for 50,000 units and $648,400 in July 2026 — 72.2% of unit volume and 73.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Moana Necklace' on Amazon
July 2026
Is 72.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0CR6SG9NZ
Arrowom Hawaiian Leis, 24PCS Hawaiian Party Decorations Silk Flower Necklace | Colorful Luau Party Decorations, Tropical Designs Leis, Hula Dance Costume Accessories, Great for Summer Beach & Pool Party
20K
▲ 0.0%vs. prior month
$192K
latest month
12-month trend
B0DD75D5BR
KELORIS PATH Beaded Gemstone Necklaces for Women | Colorful 16'' Bead Natural Stone Choker, Handmade Summer Jewelry for Beach with 14K Gold Plated Spring Ring Clasp
9K
▼ 10.0%vs. prior month
$174.1K
latest month
12-month trend
B01F6LRW30
JOYIN Joyin Toy 36 Counts Hawaiian Leis Bulk, Tropical Flower Lei Hawaiian Lei Beach Hawaii Luau Party Favor Decoration Packs Party Supplies(3 Dozen)
7K
▼ 30.0%vs. prior month
$75.3K
latest month
12-month trend
B0FJDFBDJM
Nackiy Shell Starfish Necklace for Women, Boho Beach Vacation Jewelry
3K
▼ 25.0%vs. prior month
$29.7K
latest month
12-month trend
B01CQTWBYK
Disney Moanas Magic Shell Heart Light Up Necklace by Te Fiti Brand Name Disney Moana
3K
▲ 200.0%vs. prior month
$39K
latest month
12-month trend
B0CXJ5NB3K
SmileBelle Pearl Necklaces for Women, 18K Gold Choker
2K
▼ 50.0%vs. prior month
$17.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Moana Necklace Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Arrowom is the best-performing moana necklace brand in July 2026, moving 20,000 units across 1 ASIN for 40.0% of Top 10 volume. KELORIS PATH follows with 9,000 units (18.0%), ahead of JOYIN on 7,000 units (14.0%).
With 9 brands splitting the Top 10 and 72.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.99 to $17.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Arrowom
1 ASIN in Top 10
40.0%
Units
20K
Revenue
$192K
Avg. price
$9.99
B0CR6SG9NZ
$9.99·★4.5·3.4K revsArrowom Hawaiian Leis, 24PCS Hawaiian Party Decorations Silk Flower Necklace | Colorful Luau Party Decorations, Tropical Designs Leis, Hula Dance Costume Accessories, Great for Summer Beach & Pool Party
Units sold20K
KELORIS PATH
1 ASIN in Top 10
18.0%
Units
9K
Revenue
$174.1K
Avg. price
$17.99
B0DD75D5BR
$17.99·★4.5·415 revsKELORIS PATH Beaded Gemstone Necklaces for Women | Colorful 16'' Bead Natural Stone Choker, Handmade Summer Jewelry for Beach with 14K Gold Plated Spring Ring Clasp
Units sold9K
JOYIN
1 ASIN in Top 10
14.0%
Units
7K
Revenue
$75.3K
Avg. price
$13.99
B01F6LRW30
$13.99·★4.6·12.6K revsJOYIN Joyin Toy 36 Counts Hawaiian Leis Bulk, Tropical Flower Lei Hawaiian Lei Beach Hawaii Luau Party Favor Decoration Packs Party Supplies(3 Dozen)
Units sold7K
Trending Moana Necklace Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CRK191NB booked 1K units at $7.39, with ▲ 66.7% MoM change. On the growth side, B0GYQKF8X3 leads positive momentum with ▲ 700.0% MoM growth on 400 units, with B0DNYTZKLC close behind at ▲ 600.0% MoM on 700 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CRK191NB
Disney Moana 2 Moana's Necklace Magical Sea Shell Star Light-Up Necklace for Girls Role Play and Dress Up, Officially Licensed by Disney, Great Birthday & Holiday Gift
Price
$7.39
Rating
4.0
Reviews
1.6K
Latest month sales
B0GYQKF8X3
Moana Toy Phone for Kids with Preschool Learning Games, Toys for Toddlers
Price
$16.99
Rating
4.7
Reviews
2.7K
Latest month sales
B0DNYTZKLC
OFIHIDO Princess Costume Accessories for Girls,Halloween Accessories Kids | 3 PCS Girls Princess Costume Accessories with Flower Hair Clips/Necklace/Anklet,Halloween Cosplay,Birthday Party Role Play
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.5
Reviews
147
Latest month sales
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