Moana Costume Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Moana Costume sales on Amazon US totaled 37,300 units in July 2026 (▲ 17.3% vs. the prior month), generating an estimated $501,157 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 81.2% of unit volume and 73.6% of revenue, while a typical listing is priced at $21.19. The keyword itself pulled 22,910 Amazon queries over the same period (▼ 21.4% MoM).
Zooming out to the 12-month window ending July 2026, the moana costume Top 50 moved 260,900 units and $3,892,708 in cumulative sales — an average of 21,742 units and $324,392 per month. Monthly throughput topped out at 37,300 units in July 2026 and dipped to 10,650 in January 2026, leaving the latest reading 26.0% higher than August 2025.
Moana Costume Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
37.3K
▲ 17.3% MoM
Monthly Revenue 2026/07
$501.2K
▲ 21.3% MoM
Top 10 Market Share 2026/07
81.2%
Moana Costume Market Share & Sales Concentration on Amazon US — July 2026
The most-sold moana costume listing on Amazon US in July 2026 is ASIN B0CR6SG9NZ (Brand: Arrowom), which sold 20,000 units at $9.99 apiece — equal to 53.6% of every unit tracked in this report and 6.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 30,300 units and $369,069 in July 2026 — 81.2% of unit volume and 73.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Moana Costume' on Amazon
July 2026
Is 81.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0CR6SG9NZ
Arrowom Hawaiian Leis, 24PCS Hawaiian Party Decorations Silk Flower Necklace | Colorful Luau Party Decorations, Tropical Designs Leis, Hula Dance Costume Accessories, Great for Summer Beach & Pool Party
20K
▲ 0.0%vs. prior month
$192K
latest month
12-month trend
B01CQTWBYK
Disney Moanas Magic Shell Heart Light Up Necklace by Te Fiti Brand Name Disney Moana
3K
▲ 200.0%vs. prior month
$39K
latest month
12-month trend
B0B98RJW8P
Disney Toddler/Little/Big Girls' Princess Fantasy Gown Nightgown
1K
▲ 0.0%vs. prior month
$19.9K
latest month
12-month trend
B0C7QZ9X38
Meland Mermaid Dress for Girls Age 3-10, Princess Dress Up Costume Toy Gift | Princess Dress Up Clothes for Toddler Girls, Princess Dress with Bag, Mermaid Toys for Party, Halloween Costume for Kids Girl
1K
▲ 11.1%vs. prior month
$24K
latest month
12-month trend
B0CD7MSV7S
Meland Light Up Princess Dress for Girls Ages 3-10, Dress Up Toy Gift Set
1K
▲ 11.1%vs. prior month
$30.7K
latest month
12-month trend
B0CRK191NB
Disney Moana 2 Moana's Necklace Magical Sea Shell Star Light-Up Necklace for Girls Role Play and Dress Up, Officially Licensed by Disney, Great Birthday & Holiday Gift
1K
▲ 66.7%vs. prior month
$7.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Moana Costume Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Arrowom is the best-performing moana costume brand in July 2026, moving 20,000 units across 1 ASIN for 66.0% of Top 10 volume. Disney follows with 4,700 units (15.5%), ahead of Meland on 2,000 units (6.6%).
With 7 brands splitting the Top 10 and 88.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.99 to $24.84, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Arrowom
1 ASIN in Top 10
66.0%
Units
20K
Revenue
$192K
Avg. price
$9.99
B0CR6SG9NZ
$9.99·★4.5·3.4K revsArrowom Hawaiian Leis, 24PCS Hawaiian Party Decorations Silk Flower Necklace | Colorful Luau Party Decorations, Tropical Designs Leis, Hula Dance Costume Accessories, Great for Summer Beach & Pool Party
Units sold20K
Disney
3 ASINs in Top 10
15.5%
Units
4.7K
Revenue
$72.9K
Avg. price
$22.44
B01CQTWBYK
$12.99·★4.6·10K revsDisney Moanas Magic Shell Heart Light Up Necklace by Te Fiti Brand Name Disney Moana
Units sold3KB0B98RJW8P
$29.99·★4.8·22.1K revsDisney Toddler/Little/Big Girls' Princess Fantasy Gown Nightgown
Units sold1KB08KTVGFXP
$24.35·★4.8·22.1K revsDisney Toddler/Little/Big Girls' Princess Fantasy Gown Nightgown | Soft & Cute Pajama Nightwear for Kids
Units sold700
Meland
2 ASINs in Top 10
6.6%
Units
2K
Revenue
$54.7K
Avg. price
$24.84
B0C7QZ9X38
$19.99·★4.3·1.3K revsMeland Mermaid Dress for Girls Age 3-10, Princess Dress Up Costume Toy Gift | Princess Dress Up Clothes for Toddler Girls, Princess Dress with Bag, Mermaid Toys for Party, Halloween Costume for Kids Girl
Units sold1KB0CD7MSV7S
$29.69·★4.6·1.4K revsMeland Light Up Princess Dress for Girls Ages 3-10, Dress Up Toy Gift Set
Units sold1K
Trending Moana Costume Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DNYTZKLC booked 700 units at $9.99, with ▲ 600.0% MoM change. On the growth side, B0D1R4L5VP leads positive momentum with ▲ 500.0% MoM growth on 300 units, with B0FK11RJJG close behind at ▲ 300.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DNYTZKLC
OFIHIDO Princess Costume Accessories for Girls,Halloween Accessories Kids | 3 PCS Girls Princess Costume Accessories with Flower Hair Clips/Necklace/Anklet,Halloween Cosplay,Birthday Party Role Play
Price
$9.99
Rating
4.5
Reviews
146
Latest month sales
B0D1R4L5VP
Disney Princess Frozen Elsa Minnie Mouse Stitch Toddler Girl Romper With Skirt Overlay Summer Jumpsuit with Bow 2-6 Years
Price
$14.99
Rating
4.6
Reviews
1.2K
Latest month sales
B0FK11RJJG
Mattel Disney Moana Ocean Voyager Canoe Floating Boat Playset | 5 Play Areas, 9 Accessories, Heihei Animal Figure & Seesaw, Inspired by Disney Movie
Unlock to view ASIN details and product titles
Price
$27.99
Rating
4.8
Reviews
25
Latest month sales
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