Wings Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Wings sales on Amazon US totaled 180,400 units in July 2026 (▲ 1.4% vs. the prior month), generating an estimated $1,631,832 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 71.0% of unit volume and 75.2% of revenue, while a typical listing is priced at $10.25. The keyword itself pulled 46,329 Amazon queries over the same period (▲ 8.4% MoM).
Zooming out to the 12-month window ending July 2026, the wings Top 50 moved 2,344,150 units and $19,805,080 in cumulative sales — an average of 195,346 units and $1,650,423 per month. Monthly throughput topped out at 239,150 units in January 2026 and dipped to 113,000 in May 2026, leaving the latest reading 7.0% higher than August 2025.
Wings Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
180.4K
▲ 1.4% MoM
Monthly Revenue 2026/07
$1.6M
▲ 3.1% MoM
Top 10 Market Share 2026/07
71.0%
Wings Market Share & Sales Concentration on Amazon US — July 2026
The most-sold wings listing on Amazon US in July 2026 is ASIN B07BVLGZW6 (Brand: GOOD 'N' FUN), which sold 20,000 units at $9.14 apiece — equal to 11.1% of every unit tracked in this report.
The Top 10 ASINs account for 128,000 units and $1,227,260 in July 2026 — 71.0% of unit volume and 75.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Wings' on Amazon
July 2026
Is 71.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07BVLGZW6
GOOD 'N' FUN Wings Long-Lasting Dog Treat Made With Real Protein, 12 oz | Premium Chicken, Pork and Beef Hide Chew, Supports Dental Health and Mental Stimulation, For Adult Dogs
20K
▲ 0.0%vs. prior month
$191K
latest month
12-month trend
B08TNSYH6M
Just Bare® Chicken Lightly Breaded Breast Bites| Fully Cooked | 16 G Protein Frozen | 1.50 LB, 24 Ounce
20K
▲ 0.0%vs. prior month
$215.6K
latest month
12-month trend
B099P2FN84
Just Bare Lightly Breaded Chicken Breast Strips | Fully Cooked | 16G Protein |Frozen | 1.50 LB
20K
▲ 0.0%vs. prior month
$217.2K
latest month
12-month trend
B00J3VHF32
Just Bare Natural Fresh Chicken Drumsticks | Family Pack | No Antibiotics Ever | Bone-In | 2.25 LB
10K
▲ 0.0%vs. prior month
$39.9K
latest month
12-month trend
B00NZL9WSW
Tyson Frozen Southern Style Chicken Breast Tenderloins, 25 Oz | 13g protein per serving; all natural, minimally processed; raised without added hormones; no artificial ingredients
10K
▲ 0.0%vs. prior month
$87K
latest month
12-month trend
B078WTPVCC
Tyson Any'tizers Buffalo Style Bone-In Chicken Wings, 22 oz. (Frozen) | 13g protein per serving; all natural, minimally processed; raised without added hormones; no artificial ingredients
10K
▲ 11.1%vs. prior month
$88K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Wings Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Just Bare is the best-performing wings brand in July 2026, moving 60,000 units across 4 ASINs for 46.9% of Top 10 volume. Tyson follows with 28,000 units (21.9%), ahead of GOOD 'N' FUN on 20,000 units (15.6%).
With 5 brands splitting the Top 10 and 84.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.49 to $9.14, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Just Bare
4 ASINs in Top 10
46.9%
Units
60K
Revenue
$586.8K
Avg. price
$8.49
B08TNSYH6M
$9.99·★4.7·4.3K revsJust Bare® Chicken Lightly Breaded Breast Bites| Fully Cooked | 16 G Protein Frozen | 1.50 LB, 24 Ounce
Units sold20KB099P2FN84
$9.99·★4.7·3.5K revsJust Bare Lightly Breaded Chicken Breast Strips | Fully Cooked | 16G Protein |Frozen | 1.50 LB
Units sold20KB00J3VHF32
$3.99·★4.8·26.6K revsJust Bare Natural Fresh Chicken Drumsticks | Family Pack | No Antibiotics Ever | Bone-In | 2.25 LB
Units sold10KB0BS1TTR9F
$9.99·★4.6·1.2K revsJust Bare® Chicken Lightly Breaded Chicken Breast Fillets| Fully Cooked | 16 G Protein | Frozen | 1.5 LB
Units sold10K
Tyson
3 ASINs in Top 10
21.9%
Units
28K
Revenue
$254K
Avg. price
$8.63
B00NZL9WSW
$8.69·★4.6·13.6K revsTyson Frozen Southern Style Chicken Breast Tenderloins, 25 Oz | 13g protein per serving; all natural, minimally processed; raised without added hormones; no artificial ingredients
Units sold10KB078WTPVCC
$8.72·★4.5·5.4K revsTyson Any'tizers Buffalo Style Bone-In Chicken Wings, 22 oz. (Frozen) | 13g protein per serving; all natural, minimally processed; raised without added hormones; no artificial ingredients
Units sold10KB01H5LROVO
$8.49·★4.6·6.5K revsTyson Chicken Wing Sections, 2.5 Lb. (Frozen)
Units sold8K
GOOD 'N' FUN
1 ASIN in Top 10
15.6%
Units
20K
Revenue
$191K
Avg. price
$9.14
B07BVLGZW6
$9.14·★4.7·21.2K revsGOOD 'N' FUN Wings Long-Lasting Dog Treat Made With Real Protein, 12 oz | Premium Chicken, Pork and Beef Hide Chew, Supports Dental Health and Mental Stimulation, For Adult Dogs
Units sold20K
Trending Wings Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0CWNCS2X7 leads positive momentum with ▲ 500.0% MoM growth on 300 units, with B0C49CH6D5 close behind at ▲ 50.0% MoM on 600 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CWNCS2X7
Leg Avenue Iridescent Strapless Fairy Wings, One Size, Clear
Price
$33.00
Rating
4.3
Reviews
73
Latest month sales
B0C49CH6D5
Seasons Butterfly Cape Wings for Women, Adult One Size
Price
$9.98
Rating
4.5
Reviews
295
Latest month sales
B0787XRNCW
Mary's Chicken Chicken Wing Drummettes
Unlock to view ASIN details and product titles
Price
$6.49
Rating
4.5
Reviews
181
Latest month sales
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