Butterfly Wings Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Butterfly Wings sales on Amazon US totaled 20,800 units in July 2026 (▼ 6.7% vs. the prior month), generating an estimated $228,439 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 75.0% of unit volume and 61.4% of revenue, while a typical listing is priced at $15.71. The keyword itself pulled 19,008 Amazon queries over the same period (▲ 16.8% MoM).

Zooming out to the 12-month window ending July 2026, the butterfly wings Top 50 moved 259,900 units and $3,065,217 in cumulative sales — an average of 21,658 units and $255,435 per month. Monthly throughput topped out at 70,750 units in October 2025 and dipped to 6,500 in January 2026, leaving the latest reading 0.0% higher than August 2025.

259.9KTotal units sold · Last 12 months
$3.1MTotal revenue · Last 12 months
19K▲ 16.8% MoM
Monthly search volume
$15.71Avg. price · July 2026

Butterfly Wings Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales20.8K
Revenue$220.8K

2025/09

Sales23.6K
Revenue$286.9K

2025/10

Sales70.8K
Revenue$905K

2025/11

Sales16.9K
Revenue$213.9K

2025/12

Sales9.5K
Revenue$220K

2026/01

Sales6.5K
Revenue$81.8K

2026/02

Sales9.2K
Revenue$113K

2026/03

Sales20.3K
Revenue$198K

2026/04

Sales25.6K
Revenue$241.6K

2026/05

Sales13.8K
Revenue$131.1K

2026/06

Sales22.3K
Revenue$224.6K
20.8K

2026/07

Sales20.8K
Revenue$228.4K
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

20.8K

▼ 6.7% MoM

Monthly Revenue 2026/07

$228.4K

▲ 1.5% MoM

Top 10 Market Share 2026/07

75.0%

See the Top 10 ASINs driving 75.0% of sales

Butterfly Wings Market Share & Sales Concentration on Amazon US — July 2026

The most-sold butterfly wings listing on Amazon US in July 2026 is ASIN B095P43V29 (Brand: SAOROPEB), which sold 7,000 units at $5.93 apiece — equal to 33.7% of every unit tracked in this report and 1.8× the volume of the No. 2 listing.

The Top 10 ASINs account for 15,600 units and $140,326 in July 2026 — 75.0% of unit volume and 61.4% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Butterfly Wings' on Amazon

July 2026
ASINSIGHT Logo
75.0% Volume Share 15.6K units sold
61.4% Revenue Share $140.3K estimated
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Top 5 Volume Share breakdown

B095P43V29 33.7%
B09YY1D5T7 19.2%
B0GMGGLXH8 4.8%
B09YNC2Y1H 2.9%
B0C49CH6D5 2.9%
Others 36.5%
#1
SAOROPEB 3D Butterfly Wall Decor 48 Pcs Gold Butterfly Birthday Decorations | 4 Styles 3 Sizes, for Butterfly Birthday Decorations Butterfly Party Decorations Cake Decorations, Removable Stickers

B095P43V29

SAOROPEB 3D Butterfly Wall Decor 48 Pcs Gold Butterfly Birthday Decorations | 4 Styles 3 Sizes, for Butterfly Birthday Decorations Butterfly Party Decorations Cake Decorations, Removable Stickers

$5.93· 4.6·24.4K reviews
Monthly Sales

7K

▼ 22.2%

vs. prior month

Revenue

$40.6K

latest month

Monthly Trend

12-month trend

#2
OPSEAM 3D Butterfly Wall Decor Butterfly Decorations Stickers with Magnets | 24 PCS Colorful,12 Styles Double Layer Butterfly for Classroom Decoration,Locker Refrigerator, Reusable,Waterproof

B09YY1D5T7

OPSEAM 3D Butterfly Wall Decor Butterfly Decorations Stickers with Magnets | 24 PCS Colorful,12 Styles Double Layer Butterfly for Classroom Decoration,Locker Refrigerator, Reusable,Waterproof

$6.99· 4.7·5.1K reviews
Monthly Sales

4K

▼ 20.0%

vs. prior month

Revenue

$27K

latest month

Monthly Trend

12-month trend

#3
Fairy Wings for Adults, Fairy Costume Set with Elf Ears and Fairy Flower Arm Wrap for Party, Cosplay, 27"x29.5"

B0GMGGLXH8

Fairy Wings for Adults, Fairy Costume Set with Elf Ears and Fairy Flower Arm Wrap for Party, Cosplay, 27"x29.5"

$17.99· 4.1·88 reviews
Monthly Sales

1K

▲ 42.9%

vs. prior month

Revenue

$19.1K

latest month

Monthly Trend

12-month trend

#4
quescu quescu Fairy Wings for Adults,Butterfly Wings for Girls,Angel Wings,Fairy Costume for Women Halloween Dress Up Party Favor (White)

B09YNC2Y1H

quescu quescu Fairy Wings for Adults,Butterfly Wings for Girls,Angel Wings,Fairy Costume for Women Halloween Dress Up Party Favor (White)

$9.99· 4.5·2.5K reviews
Monthly Sales

600

▲ 20.0%

vs. prior month

Revenue

$7.5K

latest month

Monthly Trend

12-month trend

#5
Seasons Butterfly Cape Wings for Women, Adult One Size | Halloween Costume

B0C49CH6D5

Seasons Butterfly Cape Wings for Women, Adult One Size | Halloween Costume

$9.98· 4.5·298 reviews
Monthly Sales

600

▲ 50.0%

vs. prior month

Revenue

$7.7K

latest month

Monthly Trend

12-month trend

#6
Seasons Adult Monarch Butterfly Cape Wings, One Size

B074V9LGQ9

Seasons Adult Monarch Butterfly Cape Wings, One Size

$7.98· 4.7·1.6K reviews
Monthly Sales

500

▲ 25.0%

vs. prior month

Revenue

$4.5K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Butterfly Wings Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

SAOROPEB is the best-performing butterfly wings brand in July 2026, moving 7,000 units across 1 ASIN for 44.9% of Top 10 volume. Opseam follows with 4,000 units (25.6%), ahead of Seasons on 1,100 units (7.1%).

With 9 brands splitting the Top 10 and 77.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.93 to $8.98, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

44.9%
25.6%
22.4%
SAOROPEB
Opseam
Seasons
Other brands
1

SAOROPEB

1 ASIN in Top 10

44.9%

Units

7K

Revenue

$40.6K

Avg. price

$5.93

  • SAOROPEB 3D Butterfly Wall Decor 48 Pcs Gold Butterfly Birthday Decorations | 4 Styles 3 Sizes, for Butterfly Birthday Decorations Butterfly Party Decorations Cake Decorations, Removable Stickers

    B095P43V29

    $5.93·4.6·24.4K revs

    SAOROPEB 3D Butterfly Wall Decor 48 Pcs Gold Butterfly Birthday Decorations | 4 Styles 3 Sizes, for Butterfly Birthday Decorations Butterfly Party Decorations Cake Decorations, Removable Stickers

    Units sold7K
2

Opseam

1 ASIN in Top 10

25.6%

Units

4K

Revenue

$27K

Avg. price

$6.99

  • OPSEAM 3D Butterfly Wall Decor Butterfly Decorations Stickers with Magnets | 24 PCS Colorful,12 Styles Double Layer Butterfly for Classroom Decoration,Locker Refrigerator, Reusable,Waterproof

    B09YY1D5T7

    $6.99·4.7·5.1K revs

    OPSEAM 3D Butterfly Wall Decor Butterfly Decorations Stickers with Magnets | 24 PCS Colorful,12 Styles Double Layer Butterfly for Classroom Decoration,Locker Refrigerator, Reusable,Waterproof

    Units sold4K
3

Seasons

2 ASINs in Top 10

7.1%

Units

1.1K

Revenue

$12.2K

Avg. price

$8.98

  • Seasons Butterfly Cape Wings for Women, Adult One Size | Halloween Costume

    B0C49CH6D5

    $9.98·4.5·298 revs

    Seasons Butterfly Cape Wings for Women, Adult One Size | Halloween Costume

    Units sold600
  • Seasons Adult Monarch Butterfly Cape Wings, One Size

    B074V9LGQ9

    $7.98·4.7·1.6K revs

    Seasons Adult Monarch Butterfly Cape Wings, One Size

    Units sold500

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