Butterfly Wings Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Butterfly Wings sales on Amazon US totaled 20,800 units in July 2026 (▼ 6.7% vs. the prior month), generating an estimated $228,439 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 75.0% of unit volume and 61.4% of revenue, while a typical listing is priced at $15.71. The keyword itself pulled 19,008 Amazon queries over the same period (▲ 16.8% MoM).
Zooming out to the 12-month window ending July 2026, the butterfly wings Top 50 moved 259,900 units and $3,065,217 in cumulative sales — an average of 21,658 units and $255,435 per month. Monthly throughput topped out at 70,750 units in October 2025 and dipped to 6,500 in January 2026, leaving the latest reading 0.0% higher than August 2025.
Butterfly Wings Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
20.8K
▼ 6.7% MoM
Monthly Revenue 2026/07
$228.4K
▲ 1.5% MoM
Top 10 Market Share 2026/07
75.0%
Butterfly Wings Market Share & Sales Concentration on Amazon US — July 2026
The most-sold butterfly wings listing on Amazon US in July 2026 is ASIN B095P43V29 (Brand: SAOROPEB), which sold 7,000 units at $5.93 apiece — equal to 33.7% of every unit tracked in this report and 1.8× the volume of the No. 2 listing.
The Top 10 ASINs account for 15,600 units and $140,326 in July 2026 — 75.0% of unit volume and 61.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Butterfly Wings' on Amazon
July 2026









Is 75.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown

B095P43V29
SAOROPEB 3D Butterfly Wall Decor 48 Pcs Gold Butterfly Birthday Decorations | 4 Styles 3 Sizes, for Butterfly Birthday Decorations Butterfly Party Decorations Cake Decorations, Removable Stickers
7K
▼ 22.2%vs. prior month
$40.6K
latest month
12-month trend

B09YY1D5T7
OPSEAM 3D Butterfly Wall Decor Butterfly Decorations Stickers with Magnets | 24 PCS Colorful,12 Styles Double Layer Butterfly for Classroom Decoration,Locker Refrigerator, Reusable,Waterproof
4K
▼ 20.0%vs. prior month
$27K
latest month
12-month trend

B0GMGGLXH8
Fairy Wings for Adults, Fairy Costume Set with Elf Ears and Fairy Flower Arm Wrap for Party, Cosplay, 27"x29.5"
1K
▲ 42.9%vs. prior month
$19.1K
latest month
12-month trend

B09YNC2Y1H
quescu quescu Fairy Wings for Adults,Butterfly Wings for Girls,Angel Wings,Fairy Costume for Women Halloween Dress Up Party Favor (White)
600
▲ 20.0%vs. prior month
$7.5K
latest month
12-month trend

B0C49CH6D5
Seasons Butterfly Cape Wings for Women, Adult One Size | Halloween Costume
600
▲ 50.0%vs. prior month
$7.7K
latest month
12-month trend

B074V9LGQ9
Seasons Adult Monarch Butterfly Cape Wings, One Size
500
▲ 25.0%vs. prior month
$4.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Butterfly Wings Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
SAOROPEB is the best-performing butterfly wings brand in July 2026, moving 7,000 units across 1 ASIN for 44.9% of Top 10 volume. Opseam follows with 4,000 units (25.6%), ahead of Seasons on 1,100 units (7.1%).
With 9 brands splitting the Top 10 and 77.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.93 to $8.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
SAOROPEB
1 ASIN in Top 10
44.9%
Units
7K
Revenue
$40.6K
Avg. price
$5.93

B095P43V29
$5.93·★4.6·24.4K revsSAOROPEB 3D Butterfly Wall Decor 48 Pcs Gold Butterfly Birthday Decorations | 4 Styles 3 Sizes, for Butterfly Birthday Decorations Butterfly Party Decorations Cake Decorations, Removable Stickers
Units sold7K
Opseam
1 ASIN in Top 10
25.6%
Units
4K
Revenue
$27K
Avg. price
$6.99

B09YY1D5T7
$6.99·★4.7·5.1K revsOPSEAM 3D Butterfly Wall Decor Butterfly Decorations Stickers with Magnets | 24 PCS Colorful,12 Styles Double Layer Butterfly for Classroom Decoration,Locker Refrigerator, Reusable,Waterproof
Units sold4K
Seasons
2 ASINs in Top 10
7.1%
Units
1.1K
Revenue
$12.2K
Avg. price
$8.98

B0C49CH6D5
$9.98·★4.5·298 revsSeasons Butterfly Cape Wings for Women, Adult One Size | Halloween Costume
Units sold600
B074V9LGQ9
$7.98·★4.7·1.6K revsSeasons Adult Monarch Butterfly Cape Wings, One Size
Units sold500
Trending Butterfly Wings Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DKSQPCRS booked 400 units at $14.99, with ▲ 33.3% MoM change. On the growth side, B0CWNCS2X7 leads positive momentum with ▲ 500.0% MoM growth on 300 units, with B0GWV871BY close behind at ▲ 100.0% MoM on 400 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.

B0DKSQPCRS
Torajiro Fairy Wings for Adults, Fairy Costume Set with Floral Garland, Fairy Hair Tinsel, Wand & Elf Ears – 31.5"x21.6" Organza Butterfly Wings – Ideal for Cosplay, Party, Black
Price
$14.99
Rating
4.4
Reviews
1.1K
Latest month sales

B0CWNCS2X7
Leg Avenue Iridescent Strapless Fairy Wings, One Size, Clear
Price
$33.00
Rating
4.3
Reviews
73
Latest month sales

B0GWV871BY
vitegaw Butterfly Fairy Wings 24"x15.4" for Kids, Fairy Costume with Gold Star Patterns and Wand, Halloween Birthday Party Cosplay
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.4
Reviews
32
Latest month sales
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