Moana Birthday Decorations Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Moana Birthday Decorations sales on Amazon US totaled 106,000 units in July 2026 (▲ 0.6% vs. the prior month), generating an estimated $1,144,213 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 67.0% of unit volume and 62.0% of revenue, while a typical listing is priced at $13.43. The keyword itself pulled 37,712 Amazon queries over the same period (▲ 3.4% MoM).
Zooming out to the 12-month window ending July 2026, the moana birthday decorations Top 50 moved 732,250 units and $7,583,879 in cumulative sales — an average of 61,021 units and $631,990 per month. Monthly throughput topped out at 106,000 units in July 2026 and dipped to 36,700 in December 2025, leaving the latest reading 20.2% higher than August 2025.
Moana Birthday Decorations Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
106K
▲ 0.6% MoM
Monthly Revenue 2026/07
$1.1M
▲ 8.1% MoM
Top 10 Market Share 2026/07
67.0%
Moana Birthday Decorations Market Share & Sales Concentration on Amazon US — July 2026
The most-sold moana birthday decorations listing on Amazon US in July 2026 is ASIN B0CR6SG9NZ (Brand: Arrowom), which sold 20,000 units at $9.99 apiece — equal to 18.9% of every unit tracked in this report and 2.2× the volume of the No. 2 listing.
The Top 10 ASINs account for 71,000 units and $709,560 in July 2026 — 67.0% of unit volume and 62.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Moana Birthday Decorations' on Amazon
July 2026
Is 67.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0CR6SG9NZ
Arrowom Hawaiian Leis, 24PCS Hawaiian Party Decorations Silk Flower Necklace | Colorful Luau Party Decorations, Tropical Designs Leis, Hula Dance Costume Accessories, Great for Summer Beach & Pool Party
20K
▲ 0.0%vs. prior month
$192K
latest month
12-month trend
B0CKX7H63H
Tinsel Foil Fringe Curtains Wavy Backdrop for Parties Sparkle Metallic Wavy Foil Fringe Backdrop Curtain for Party Decorations Photo Booth Props for Birthday Graduation Wedding
9K
▲ 0.0%vs. prior month
$53.9K
latest month
12-month trend
B09NM2FPKX
Fovths Luau Grass Table Skirt, Straw Yellow, 9 Feet x 29.5 Inch | Hawaiian Party Decorations, Luau Decorations, Hawaiian Table Cloths, Hawaiian Decorations for Party, Tropical, Natural
7K
▼ 12.5%vs. prior month
$62.9K
latest month
12-month trend
B01F6LRW30
JOYIN Joyin Toy 36 Counts Hawaiian Leis Bulk, Tropical Flower Lei Hawaiian Lei Beach Hawaii Luau Party Favor Decoration Packs Party Supplies(3 Dozen)
7K
▼ 30.0%vs. prior month
$75.3K
latest month
12-month trend
B071JR7GYP
JOYIN 60" Inflatable Palm Tree Cooler, Beach Theme Decor, Pool Party Decorations, Luau Hawaiian Birthday Party Supplies, Ocean Jungle Tropical Themed Summer Outdoor Drink Cooler
6K
vs. prior month
$113.9K
latest month
12-month trend
B085GC3XF4
108 Pack Palm Leaves Artificial Tropical Monstera - 6 Kinds Large Small Green Fake Palm Leaf with Stems for Safari Jungle Hawaiian Luau Party Table Decoration Wedding Birthday Theme Party Decorations
5K
▼ 16.7%vs. prior month
$79.8K
latest month
12-month trend
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Best Moana Birthday Decorations Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Arrowom is the best-performing moana birthday decorations brand in July 2026, moving 20,000 units across 1 ASIN for 28.2% of Top 10 volume. JOYIN follows with 18,000 units (25.4%), ahead of BOMSI on 9,000 units (12.7%).
With 8 brands splitting the Top 10 and 66.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.99 to $15.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Arrowom
1 ASIN in Top 10
28.2%
Units
20K
Revenue
$192K
Avg. price
$9.99
B0CR6SG9NZ
$9.99·★4.5·3.4K revsArrowom Hawaiian Leis, 24PCS Hawaiian Party Decorations Silk Flower Necklace | Colorful Luau Party Decorations, Tropical Designs Leis, Hula Dance Costume Accessories, Great for Summer Beach & Pool Party
Units sold20K
JOYIN
3 ASINs in Top 10
25.4%
Units
18K
Revenue
$239.1K
Avg. price
$15.99
B01F6LRW30
$13.99·★4.6·12.5K revsJOYIN Joyin Toy 36 Counts Hawaiian Leis Bulk, Tropical Flower Lei Hawaiian Lei Beach Hawaii Luau Party Favor Decoration Packs Party Supplies(3 Dozen)
Units sold7KB071JR7GYP
$23.99·★4.3·5.6K revsJOYIN 60" Inflatable Palm Tree Cooler, Beach Theme Decor, Pool Party Decorations, Luau Hawaiian Birthday Party Supplies, Ocean Jungle Tropical Themed Summer Outdoor Drink Cooler
Units sold6KB0BKTLGZN1
$9.99·★4.4·1.7K revsJOYIN 4-Pack 20" Beach Balls - Large Rainbow Beach Ball Inflatable Pool Toys for Party Supplies Decorations, Adults Kids Birthday Luau Summer Beach Water Games Beachball Party Favors
Units sold5K
BOMSI
1 ASIN in Top 10
12.7%
Units
9K
Revenue
$53.9K
Avg. price
$5.99
B0CKX7H63H
$5.99·★4.4·3.1K revsTinsel Foil Fringe Curtains Wavy Backdrop for Parties Sparkle Metallic Wavy Foil Fringe Backdrop Curtain for Party Decorations Photo Booth Props for Birthday Graduation Wedding
Units sold9K
Trending Moana Birthday Decorations Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B071JR7GYP booked 6K units at $23.99. On the growth side, B0GXBPYTMW leads positive momentum with ▲ 300.0% MoM growth on 400 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B071JR7GYP
JOYIN 60" Inflatable Palm Tree Cooler, Beach Theme Decor, Pool Party Decorations, Luau Hawaiian Birthday Party Supplies, Ocean Jungle Tropical Themed Summer Outdoor Drink Cooler
Price
$23.99
Rating
4.3
Reviews
5.6K
Latest month sales
B0BWR9FQYX
2 Pack Party Decorations Blue Streamers Fringe Backdrop Ocean Themed Decorations Foil Curtain Backdrop Blue Birthday Baby Shower Bachelorette Christmas Party Decor Supplies
Price
$5.97
Rating
4.4
Reviews
11.9K
Latest month sales
B0GXBPYTMW
Moana Birthday Party Pin the Nose on the Pig Game for Kids - Hawaiian Luau Themed Party Supplies with Pig Poster & Party Favors
Unlock to view ASIN details and product titles
Price
$7.99
Rating
4.9
Reviews
10
Latest month sales
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