Luau Party Decorations Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Luau Party Decorations sales on Amazon US totaled 190,400 units in July 2026 (▼ 15.3% vs. the prior month), generating an estimated $2,014,674 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 65.7% of unit volume and 60.7% of revenue, while a typical listing is priced at $13.88. The keyword itself pulled 56,720 Amazon queries over the same period (▼ 5.1% MoM).
Zooming out to the 12-month window ending July 2026, the luau party decorations Top 50 moved 1,508,650 units and $15,322,171 in cumulative sales — an average of 125,721 units and $1,276,848 per month. Monthly throughput topped out at 224,800 units in June 2026 and dipped to 73,450 in January 2026, leaving the latest reading 9.5% higher than August 2025.
Luau Party Decorations Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
190.4K
▼ 15.3% MoM
Monthly Revenue 2026/07
$2M
▼ 9.3% MoM
Top 10 Market Share 2026/07
65.7%
Luau Party Decorations Market Share & Sales Concentration on Amazon US — July 2026
The most-sold luau party decorations listing on Amazon US in July 2026 is ASIN B00OCGUG02 (Brand: Hefty), which sold 40,000 units at $10.59 apiece — equal to 21.0% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 125,000 units and $1,223,290 in July 2026 — 65.7% of unit volume and 60.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Luau Party Decorations' on Amazon
July 2026
Is 65.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00OCGUG02
Hefty Party On Disposable Plastic Cups, Assorted, 16 Ounce, 100 Count | Bulk Pack, Disposable Plastic Cups for Parties, 4 Fun Colors, Easy-to-Grip Design, Ideal for Large Tailgates, BBQs, Birthdays
40K
▼ 20.0%vs. prior month
$356K
latest month
12-month trend
B00N1QPNMA
PartySticks Glow Sticks Party Supplies 100pk - 8 Inch Glow in the Dark Light Up Sticks Party Favors, Glow Party Decorations, Neon Party Glow Necklaces and Glow Bracelets with Connectors
20K
▼ 33.3%vs. prior month
$165.6K
latest month
12-month trend
B0CR6SG9NZ
Arrowom Hawaiian Leis, 24PCS Hawaiian Party Decorations Silk Flower Necklace | Colorful Luau Party Decorations, Tropical Designs Leis, Hula Dance Costume Accessories, Great for Summer Beach & Pool Party
20K
▲ 0.0%vs. prior month
$192K
latest month
12-month trend
B07NWR7HKD
JOYIN 12-Pack 12“ Beach Balls - Bulk Classic Beachball Inflatable Swimming Pool Toys for Games Adults Kids Birthday Party Supplies Combo Set, Rainbow Color Blow Up Luau Decorations Favors Gifts (12")
9K
▼ 10.0%vs. prior month
$85.9K
latest month
12-month trend
B01F6LRW30
JOYIN Joyin Toy 36 Counts Hawaiian Leis Bulk, Tropical Flower Lei Hawaiian Lei Beach Hawaii Luau Party Favor Decoration Packs Party Supplies(3 Dozen)
7K
▼ 30.0%vs. prior month
$75.3K
latest month
12-month trend
B09NM2FPKX
Fovths Luau Grass Table Skirt, Straw Yellow, 9 Feet x 29.5 Inch | Hawaiian Party Decorations, Luau Decorations, Hawaiian Table Cloths, Hawaiian Decorations for Party, Tropical, Natural
7K
▼ 12.5%vs. prior month
$62.9K
latest month
12-month trend
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Best Luau Party Decorations Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Hefty is the best-performing luau party decorations brand in July 2026, moving 40,000 units across 1 ASIN for 32.0% of Top 10 volume. JOYIN follows with 27,000 units (21.6%), ahead of PartySticks on 20,000 units (16.0%).
With 7 brands splitting the Top 10 and 69.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.99 to $13.24, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Hefty
1 ASIN in Top 10
32.0%
Units
40K
Revenue
$356K
Avg. price
$10.59
B00OCGUG02
$10.59·★4.8·36.5K revsHefty Party On Disposable Plastic Cups, Assorted, 16 Ounce, 100 Count | Bulk Pack, Disposable Plastic Cups for Parties, 4 Fun Colors, Easy-to-Grip Design, Ideal for Large Tailgates, BBQs, Birthdays
Units sold40K
JOYIN
4 ASINs in Top 10
21.6%
Units
27K
Revenue
$325K
Avg. price
$13.24
B07NWR7HKD
$8.99·★4.5·3.8K revsJOYIN 12-Pack 12“ Beach Balls - Bulk Classic Beachball Inflatable Swimming Pool Toys for Games Adults Kids Birthday Party Supplies Combo Set, Rainbow Color Blow Up Luau Decorations Favors Gifts (12")
Units sold9KB01F6LRW30
$9.98·★4.6·12.5K revsJOYIN Joyin Toy 36 Counts Hawaiian Leis Bulk, Tropical Flower Lei Hawaiian Lei Beach Hawaii Luau Party Favor Decoration Packs Party Supplies(3 Dozen)
Units sold7KB071JR7GYP
$23.99·★4.3·5.6K revsJOYIN 60" Inflatable Palm Tree Cooler, Beach Theme Decor, Pool Party Decorations, Luau Hawaiian Birthday Party Supplies, Ocean Jungle Tropical Themed Summer Outdoor Drink Cooler
Units sold6KB0BKTLGZN1
$9.99·★4.5·1.7K revsJOYIN 4-Pack 20" Beach Balls - Large Rainbow Beach Ball Inflatable Pool Toys for Party Supplies Decorations, Adults Kids Birthday Luau Summer Beach Water Games Beachball Party Favors
Units sold5K
PartySticks
1 ASIN in Top 10
16.0%
Units
20K
Revenue
$165.6K
Avg. price
$8.99
B00N1QPNMA
$8.99·★4.6·28.8K revsPartySticks Glow Sticks Party Supplies 100pk - 8 Inch Glow in the Dark Light Up Sticks Party Favors, Glow Party Decorations, Neon Party Glow Necklaces and Glow Bracelets with Connectors
Units sold20K
Trending Luau Party Decorations Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B071JR7GYP booked 6K units at $23.99. On the growth side, B0CYGTM114 leads positive momentum with ▲ 150.0% MoM growth on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B071JR7GYP
JOYIN 60" Inflatable Palm Tree Cooler, Beach Theme Decor, Pool Party Decorations, Luau Hawaiian Birthday Party Supplies, Ocean Jungle Tropical Themed Summer Outdoor Drink Cooler
Price
$23.99
Rating
4.3
Reviews
5.6K
Latest month sales
B073RBVTXT
ALINK 50 Umbrella Parasol Drinking Straws, Hawaiian Beach Cocktail Luau Party Decorations Supplies
Price
$6.99
Rating
4.6
Reviews
10.4K
Latest month sales
B0CYGTM114
Hawaiian Luau Party Decorations Cups with Parasol Straws | 50pcs, 16oz, Disposable, for summer, tropical, Moana, birthday party decor/supplies
Unlock to view ASIN details and product titles
Price
$18.99
Rating
4.7
Reviews
204
Latest month sales
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