Pomade For Men Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Pomade For Men sales on Amazon US totaled 267,800 units in July 2026 (▼ 9.3% vs. the prior month), generating an estimated $5,003,372 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 47.4% of unit volume and 41.4% of revenue, while a typical listing is priced at $20.37. The keyword itself pulled 27,766 Amazon queries over the same period (▲ 13.5% MoM).
Zooming out to the 12-month window ending July 2026, the pomade for men Top 50 moved 3,278,100 units and $60,144,929 in cumulative sales — an average of 273,175 units and $5,012,077 per month. Monthly throughput topped out at 324,700 units in December 2025 and dipped to 174,600 in May 2026, leaving the latest reading 1.4% lower than August 2025.
Pomade For Men Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
267.8K
▼ 9.3% MoM
Monthly Revenue 2026/07
$5M
▼ 11.4% MoM
Top 10 Market Share 2026/07
47.4%
Pomade For Men Market Share & Sales Concentration on Amazon US — July 2026
The most-sold pomade for men listing on Amazon US in July 2026 is ASIN B08SNSSTPZ (Brand: L3), which sold 40,000 units at $9.56 apiece — equal to 14.9% of every unit tracked in this report and 4.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 127,000 units and $2,072,820 in July 2026 — 47.4% of unit volume and 41.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Pomade For Men' on Amazon
July 2026
Is 47.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B08SNSSTPZ
L3 Level 3 Hair Texture Powder for Men, Volume, Natural Look, 30 g | Styling powder, hair texturizer, non-greasy finish, buildable hold, easy application, small 30 g size
40K
▲ 0.0%vs. prior month
$388K
latest month
12-month trend
B0BSVQ71QQ
L3 Level 3 Hair Texture Powder for Men, Volume, Natural Look, 60 g | Styling powder, hair texturizer, non-greasy finish, buildable hold, easy application, large 60 g size
10K
▲ 0.0%vs. prior month
$172.3K
latest month
12-month trend
B0DHYJQXQ9
BASED Hair Clay for Men, Premium Hair Clay with Strong Hold, Texturizing Finish, & Low Shine, Hair Styling for Medium, Thick, Straight, or Wavy Hair, Santal Sandalwood Fragrance (3oz Pack of 1)
10K
▲ 0.0%vs. prior month
$192.2K
latest month
12-month trend
B0065JCV84
Suavecito Pomade Original Hold For Men 4 oz, 1 Pack - Medium Shine Water Based Wax Like Flake Free Hair Gel - Easy To Wash Out - All Day Hold For All Hairstyles
10K
▲ 0.0%vs. prior month
$149.9K
latest month
12-month trend
B017S3LX8O
Suavecito Pomade Firme (Strong) Hold 4 oz, 1 Pack - Pomade For Men - Medium Shine Water Based Wax Like Flake Free Hair Gel - Easy To Wash Out - All Day Hold For All Hair Styles
10K
▲ 0.0%vs. prior month
$148.4K
latest month
12-month trend
B08DBHTXGW
STMNT Grooming Goods Matte Paste 3.38 oz | All Day Strong Hold & High Volume | Hair Clay Paste For Men | Non-Greasy Formula | Texture Paste for Hair | Ideal for Dry & Damp Hair | Mens Hair Styling
10K
▼ 50.0%vs. prior month
$249.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Pomade For Men Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
L3 is the best-performing pomade for men brand in July 2026, moving 50,000 units across 2 ASINs for 39.4% of Top 10 volume. Suavecito Pomade follows with 20,000 units (15.7%), ahead of AMERICAN CREW on 18,000 units (14.2%).
With 7 brands splitting the Top 10 and 69.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $12.61 to $16.73, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
L3
2 ASINs in Top 10
39.4%
Units
50K
Revenue
$560.3K
Avg. price
$12.61
B08SNSSTPZ
$9.56·★4.5·30.4K revsL3 Level 3 Hair Texture Powder for Men, Volume, Natural Look, 30 g | Styling powder, hair texturizer, non-greasy finish, buildable hold, easy application, small 30 g size
Units sold40KB0BSVQ71QQ
$15.66·★4.5·30.4K revsL3 Level 3 Hair Texture Powder for Men, Volume, Natural Look, 60 g | Styling powder, hair texturizer, non-greasy finish, buildable hold, easy application, large 60 g size
Units sold10K
Suavecito Pomade
2 ASINs in Top 10
15.7%
Units
20K
Revenue
$298.3K
Avg. price
$14.99
B0065JCV84
$14.99·★4.7·28.4K revsSuavecito Pomade Original Hold For Men 4 oz, 1 Pack - Medium Shine Water Based Wax Like Flake Free Hair Gel - Easy To Wash Out - All Day Hold For All Hairstyles
Units sold10KB017S3LX8O
$14.99·★4.7·24.4K revsSuavecito Pomade Firme (Strong) Hold 4 oz, 1 Pack - Pomade For Men - Medium Shine Water Based Wax Like Flake Free Hair Gel - Easy To Wash Out - All Day Hold For All Hair Styles
Units sold10K
AMERICAN CREW
2 ASINs in Top 10
14.2%
Units
18K
Revenue
$282K
Avg. price
$16.73
B0BQCW2XFJ
$18.51·★4.6·2.6K revsAMERICAN CREW Men's Hair Forming Cream, Like Hair Gel with Medium Hold & Medium Shine, 3 oz
Units sold10KB0007CXWC4
$14.95·★4.6·29.3K revsAMERICAN CREW Men's Hair Fiber, Like Hair Gel with High Hold & Low Shine, 3 oz
Units sold8K
Trending Pomade For Men Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B01GIW9842 booked 9K units at $24.50, with ▲ 0.0% MoM change. On the growth side, B0DK9JX474 leads positive momentum with ▲ 100.0% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01GIW9842
Layrite Natural Matte Cream, Basic, White, Mild Cream Soda, 4.25 Ounce
Price
$24.50
Rating
4.7
Reviews
9.3K
Latest month sales
B0007CXWC4
AMERICAN CREW Men's Hair Fiber, Like Hair Gel with High Hold & Low Shine, 3 oz
Price
$14.95
Rating
4.6
Reviews
29.3K
Latest month sales
B0DK9JX474
REUZEL Fiber Pomade, Firm and Pliable All Day Hold, Water Soluble Styling, Low Shine and Flake Free, Easy To Wash Out, For All Hair Types 95g / 3.38oz | Texturizing and Volumizing for a Fuller Look. Firm, Flexible and Reworkable. Vanilla Mint Scent.
Unlock to view ASIN details and product titles
Price
$20.95
Rating
4.4
Reviews
2.5K
Latest month sales
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