Miche Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Miche sales on Amazon US totaled 22,200 units in July 2026 (▼ 0.9% vs. the prior month), generating an estimated $413,790 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 96.8% of unit volume and 96.3% of revenue, while a typical listing is priced at $28.90. The keyword itself pulled 14,614 Amazon queries over the same period (▲ 5.3% MoM).
Zooming out to the 12-month window ending July 2026, the miche Top 50 moved 229,850 units and $4,559,816 in cumulative sales — an average of 19,154 units and $379,985 per month. Monthly throughput topped out at 23,750 units in February 2026 and dipped to 10,650 in May 2026, leaving the latest reading 8.8% higher than August 2025.
Miche Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
22.2K
▼ 0.9% MoM
Monthly Revenue 2026/07
$413.8K
▲ 6.8% MoM
Top 10 Market Share 2026/07
96.8%
Miche Market Share & Sales Concentration on Amazon US — July 2026
The most-sold miche listing on Amazon US in July 2026 is ASIN B0C94X21WY (Brand: The Doux), which sold 8,000 units at $14.99 apiece — equal to 36.0% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 21,500 units and $398,390 in July 2026 — 96.8% of unit volume and 96.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Miche' on Amazon
July 2026
Is 96.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0C94X21WY
The Doux CRAZYSEXYCURL Honey Setting Foam, Styling Mousse, 7 oz | Aloe & Silk Amino Acids for moisture, Frizz Control & Moisture, For All Curl Types, Alcohol-Free
8K
▼ 11.1%vs. prior month
$119.7K
latest month
12-month trend
B0CCK45T56
BASK & LATHER Elixir Hair Strengthening Oil, Jamaican Black Castor Oil, For Volume, Thickness, Detangle, De Frizz, Conditions New Hair Growth, 4 fl oz
4K
▼ 42.9%vs. prior month
$75.4K
latest month
12-month trend
B0BHXBRMLG
Miche Beauty Set Gel to Foam Mousse - Lightweight Styling Foam for All Hair Types, Long-Lasting Hold & Definition, Flexibility & Frizz Control, 7.5 fl oz
3K
vs. prior month
$69K
latest month
12-month trend
B0DNG71JTP
MICHE Anti-Humidity Frizz-Free Strong Hold Hair Gel 8.8 oz | For All Curl Types - Curly and Coily
2K
vs. prior month
$50K
latest month
12-month trend
B0D6BMGP8Z
MISICH Raw Batana Oil for Hair Growth, 100% Natural Pure Botana Oil Paste from Honduras, Unrefined Organic Batana Hair Mask for Prevent Hair-Loss, Enhances Thickness for Men & Women 5.3 oz
2K
▼ 33.3%vs. prior month
$30.8K
latest month
12-month trend
B0CXFXQS12
The Doux 808 BASE Curl Defining Gel, Medium Hold Styling Enhancer, 8 oz | Honey, Aloe & Marshmallow Root for Anti-Frizz Wash & Gos or Twists, For All Curl Types, Silicone-Free Base
1K
▲ 0.0%vs. prior month
$14.8K
latest month
12-month trend
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Best Miche Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
The Doux is the best-performing miche brand in July 2026, moving 9,000 units across 2 ASINs for 41.9% of Top 10 volume. Miche Beauty follows with 5,800 units (27.0%), ahead of BASK & LATHER on 4,000 units (18.6%).
With 5 brands splitting the Top 10 and 87.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $14.74 to $23.40, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
The Doux
2 ASINs in Top 10
41.9%
Units
9K
Revenue
$134.5K
Avg. price
$14.74
B0C94X21WY
$14.99·★4.5·1.8K revsThe Doux CRAZYSEXYCURL Honey Setting Foam, Styling Mousse, 7 oz | Aloe & Silk Amino Acids for moisture, Frizz Control & Moisture, For All Curl Types, Alcohol-Free
Units sold8KB0CXFXQS12
$14.49·★4.5·330 revsThe Doux 808 BASE Curl Defining Gel, Medium Hold Styling Enhancer, 8 oz | Honey, Aloe & Marshmallow Root for Anti-Frizz Wash & Gos or Twists, For All Curl Types, Silicone-Free Base
Units sold1K
Miche Beauty
5 ASINs in Top 10
27.0%
Units
5.8K
Revenue
$137.4K
Avg. price
$23.40
B0BHXBRMLG
$23.00·★4.3·769 revsMiche Beauty Set Gel to Foam Mousse - Lightweight Styling Foam for All Hair Types, Long-Lasting Hold & Definition, Flexibility & Frizz Control, 7.5 fl oz
Units sold3KB0DNG71JTP
$25.00·★4.3·1.4K revsMICHE Anti-Humidity Frizz-Free Strong Hold Hair Gel 8.8 oz | For All Curl Types - Curly and Coily
Units sold2KB0BH8K5KKG
$23.00·★4.4·166 revsMiche Beauty Detox Shampoo – Sulfate-Free Clarifying & Anti-Dandruff Hair Cleanser for Men & Women, Moisturizing Formula for Curly, Fine, Thinning & Damaged Hair, Scalp Treatment, 8oz
Units sold400B0852P4QWY
$23.00·★4.5·189 revsMiche Beauty Miche Lavish Leave-In Conditioner For Curly, Kinky Or Wavy Hair, Silicone And Paraben Free - 8oz
Units sold200B0852R4BYC
$23.00·★4.6·160 revsMiche Indulge Hair Conditioner 8oz Deep Conditioner for Curly Hair Treatment for Dry, kinky and curly Damaged & Color Treated Hair Repair, Nourish & Hydrate with Hair Mask 8oz
Units sold200
BASK & LATHER
1 ASIN in Top 10
18.6%
Units
4K
Revenue
$75.4K
Avg. price
$19.00
B0CCK45T56
$19.00·★4.6·1.9K revsBASK & LATHER Elixir Hair Strengthening Oil, Jamaican Black Castor Oil, For Volume, Thickness, Detangle, De Frizz, Conditions New Hair Growth, 4 fl oz
Units sold4K
Trending Miche Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0BHXBRMLG booked 3K units at $23.00. On the growth side, B0BH8K5KKG leads positive momentum with ▲ 33.3% MoM growth on 400 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BHXBRMLG
Miche Beauty Set Gel to Foam Mousse - Lightweight Styling Foam for All Hair Types, Long-Lasting Hold & Definition, Flexibility & Frizz Control, 7.5 fl oz
Price
$23.00
Rating
4.3
Reviews
769
Latest month sales
B0DNG71JTP
MICHE Anti-Humidity Frizz-Free Strong Hold Hair Gel 8.8 oz | For All Curl Types - Curly and Coily
Price
$25.00
Rating
4.3
Reviews
1.4K
Latest month sales
B0BH8K5KKG
Miche Beauty Detox Shampoo – Sulfate-Free Clarifying & Anti-Dandruff Hair Cleanser for Men & Women, Moisturizing Formula for Curly, Fine, Thinning & Damaged Hair, Scalp Treatment, 8oz
Unlock to view ASIN details and product titles
Price
$23.00
Rating
4.4
Reviews
166
Latest month sales
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