Umberto Giannini Curl Jelly Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Umberto Giannini Curl Jelly sales on Amazon US totaled 236,000 units in July 2026 (▼ 20.6% vs. the prior month), generating an estimated $3,795,690 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 41.1% of unit volume and 41.5% of revenue, while a typical listing is priced at $16.79. The keyword itself pulled 17,076 Amazon queries over the same period (▼ 1.8% MoM).
Zooming out to the 12-month window ending July 2026, the umberto giannini curl jelly Top 50 moved 2,517,000 units and $40,351,610 in cumulative sales — an average of 209,750 units and $3,362,634 per month. Monthly throughput topped out at 297,300 units in June 2026 and dipped to 132,400 in May 2026, leaving the latest reading 21.6% higher than August 2025.
Umberto Giannini Curl Jelly Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
236K
▼ 20.6% MoM
Monthly Revenue 2026/07
$3.8M
▼ 22.9% MoM
Top 10 Market Share 2026/07
41.1%
Umberto Giannini Curl Jelly Market Share & Sales Concentration on Amazon US — July 2026
The most-sold umberto giannini curl jelly listing on Amazon US in July 2026 is ASIN B000ZZQMCK (Brand: Marc Anthony), which sold 10,000 units at $8.67 apiece — equal to 4.2% of every unit tracked in this report.
The Top 10 ASINs account for 97,000 units and $1,576,650 in July 2026 — 41.1% of unit volume and 41.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Umberto Giannini Curl Jelly' on Amazon
July 2026
Is 41.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B000ZZQMCK
Marc Anthony Strictly Curls Defining Lotion - Light Gel - Curly & Wavy Hair | Frizz Taming Styling Hair Cream-Gel for Long Lasting Curl Definition, Bounce & Shine for Fine to Medium Curls & Waves
10K
▲ 0.0%vs. prior month
$86.7K
latest month
12-month trend
B003RW2K0G
Moroccanoil Curl Defining Cream
10K
▲ 0.0%vs. prior month
$338.8K
latest month
12-month trend
B07DCJ91HQ
COLOR WOW Dream Coat for Curly Hair – Anti-Frizz Curl and Wave Spray | Anti-frizz spray, for wavy and curly hair, smooths, defines, lightweight, build-up free. Style with or without heat.
10K
▼ 66.7%vs. prior month
$260K
latest month
12-month trend
B09QRVMW6M
Got2B Ultra Glued Hair Gel, Extra Strong Hold, 6 Fl Oz + 1.25 Fl Oz | Locks styles in place, Non-sticky no-flake formula, Travel size included, For vertical spikes, Alpha XTR technology
10K
▲ 0.0%vs. prior month
$167.2K
latest month
12-month trend
B0DN143FWY
Curly Hair Brush Candybrush Curl Defining Brush for Detangling Shaping and Defining Curls for Women, Men, Wet & Dry Hair (Purple)
10K
▲ 25.0%vs. prior month
$85.4K
latest month
12-month trend
B0FB94Z2Z8
Curly Hair Brush, Curl Brush for Wet & Dry Hair | Curl Defining Brush for Effortlessly Defined Curls & Waves, Detangling Brush for Women, Men & Kids, Reduces Frizz
10K
▲ 11.1%vs. prior month
$79.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Umberto Giannini Curl Jelly Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Marc Anthony is the best-performing umberto giannini curl jelly brand in July 2026, moving 18,000 units across 2 ASINs for 18.6% of Top 10 volume. Moroccanoil follows with 10,000 units (10.3%), ahead of COLOR WOW on 10,000 units (10.3%).
Volume is spread across 9 brands, with the top three holding 39.2% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.67 to $28.80, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Marc Anthony
2 ASINs in Top 10
18.6%
Units
18K
Revenue
$156.1K
Avg. price
$8.67
B000ZZQMCK
$8.67·★4.4·25.1K revsMarc Anthony Strictly Curls Defining Lotion - Light Gel - Curly & Wavy Hair | Frizz Taming Styling Hair Cream-Gel for Long Lasting Curl Definition, Bounce & Shine for Fine to Medium Curls & Waves
Units sold10KB0CJCNR1J2
$8.67·★4.4·2.8K revsMarc Anthony Strictly Curls, Define & High Hold Frizz Taming Curly Hair Gel | Frizz Taming Long Lasting Strong Hold Curl Defining Gel with Castor Oil for Medium & Coarse Curls - No Flaking & No Crunch
Units sold8K
Moroccanoil
1 ASIN in Top 10
10.3%
Units
10K
Revenue
$338.8K
Avg. price
$28.80
B003RW2K0G
$28.80·★4.4·30.3K revsMoroccanoil Curl Defining Cream
Units sold10K
COLOR WOW
1 ASIN in Top 10
10.3%
Units
10K
Revenue
$260K
Avg. price
$26.00
B07DCJ91HQ
$26.00·★4.1·20.8K revsCOLOR WOW Dream Coat for Curly Hair – Anti-Frizz Curl and Wave Spray | Anti-frizz spray, for wavy and curly hair, smooths, defines, lightweight, build-up free. Style with or without heat.
Units sold10K
Trending Umberto Giannini Curl Jelly Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0DN143FWY booked 10K units at $8.99, with ▲ 25.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DN143FWY
Curly Hair Brush Candybrush Curl Defining Brush for Detangling Shaping and Defining Curls for Women, Men, Wet & Dry Hair (Purple)
Price
$8.99
Rating
4.4
Reviews
4.2K
Latest month sales
B0B995XZ6T
Herbal Essences Curl Boosting Mousse, Frizz Control for Curly & Wavy Hair, Long-Lasting Hold with Berry Scent, Paraben & Dye-Free, Cruelty-Free, 6.8 Fl Oz Each, 3 Pack
Price
$14.21
Rating
4.6
Reviews
3.3K
Latest month sales
B0CJCNR1J2
Marc Anthony Strictly Curls, Define & High Hold Frizz Taming Curly Hair Gel | Frizz Taming Long Lasting Strong Hold Curl Defining Gel with Castor Oil for Medium & Coarse Curls - No Flaking & No Crunch
Unlock to view ASIN details and product titles
Price
$8.67
Rating
4.4
Reviews
2.8K
Latest month sales
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