Metatarsal Pads Women Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Metatarsal Pads Women sales on Amazon US totaled 100,300 units in July 2026 (▼ 7.4% vs. the prior month), generating an estimated $1,225,022 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 65.8% of unit volume and 64.8% of revenue, while a typical listing is priced at $13.37. The keyword itself pulled 37,578 Amazon queries over the same period (▲ 0.6% MoM).
Zooming out to the 12-month window ending July 2026, the metatarsal pads women Top 50 moved 1,128,350 units and $13,617,013 in cumulative sales — an average of 94,029 units and $1,134,751 per month. Monthly throughput topped out at 116,500 units in April 2026 and dipped to 71,300 in May 2026, leaving the latest reading 18.3% higher than August 2025.
Metatarsal Pads Women Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
100.3K
▼ 7.4% MoM
Monthly Revenue 2026/07
$1.2M
▼ 9.1% MoM
Top 10 Market Share 2026/07
65.8%
Metatarsal Pads Women Market Share & Sales Concentration on Amazon US — July 2026
The most-sold metatarsal pads women listing on Amazon US in July 2026 is ASIN B09NKP7NGK (Brand: ZUCNANA), which sold 10,000 units at $4.99 apiece — equal to 10.0% of every unit tracked in this report.
The Top 10 ASINs account for 66,000 units and $793,270 in July 2026 — 65.8% of unit volume and 64.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Metatarsal Pads Women' on Amazon
July 2026
Is 65.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09NKP7NGK
ZUCNANA Ball of Foot Cushions, Gel Shoe Inserts Heel Inserts Women 2 Pairs | Non Slip Heel Pads, Metatarsal Pads, Heel Cushions for foot Pain Relief and Comfort, High Heel Insoles, One Size Fits Any
10K
▲ 0.0%vs. prior month
$92.5K
latest month
12-month trend
B0BMNBRM6Z
Dr. Scholl’s Prevent Pain Insoles for Women, The Only Proven Insole to Prevent Lower Body Pain, Arch Support Shoe Inserts for Women, Size 6-10, 1 Pair
10K
▲ 0.0%vs. prior month
$149.9K
latest month
12-month trend
B0D3WJ6HJW
benoo Ball of Foot Cushion Pads for High Heels, Gel Shoe Insert for Women | Metatarsal Pads & Gel Insoles for High Heels, Non Slip Forefoot Cushion Inserts, Heel Grips & Protectors, Pain Relief, 4 Pack
10K
▲ 66.7%vs. prior month
$62.2K
latest month
12-month trend
B00UM4XY7K
ZenToes Gel Toe Spacers for Bunions & Overlapping Toes, 4 Count | Gel toe separators for women & men. Big toe alignment, crooked toes. Fits sneakers, sandals & heels. Washable
9K
▼ 10.0%vs. prior month
$125.8K
latest month
12-month trend
B01MDS69PO
Dr. Scholl's Tri-Comfort Insoles, Shoe Inserts for Women, Size 6-11, 1 Pair, 3/4 Length
6K
▼ 14.3%vs. prior month
$59.1K
latest month
12-month trend
B01M8O5G65
Dr. Scholl's Dr. Scholl’s Sport Insoles, Superior Shock Absorption and Arch Support to Reduce Muscle Fatigue and Stress on Lower Body Joints for Men, Shoe Inserts Men Size 8-14
5K
▼ 28.6%vs. prior month
$74.8K
latest month
12-month trend
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Best Metatarsal Pads Women Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Dr. Scholl's is the best-performing metatarsal pads women brand in July 2026, moving 21,000 units across 3 ASINs for 31.8% of Top 10 volume. ZenToes follows with 12,000 units (18.2%), ahead of ZUCNANA on 10,000 units (15.2%).
With 7 brands splitting the Top 10 and 65.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.99 to $14.48, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Dr. Scholl's
3 ASINs in Top 10
31.8%
Units
21K
Revenue
$283.9K
Avg. price
$12.74
B0BMNBRM6Z
$14.12·★4.4·4K revsDr. Scholl’s Prevent Pain Insoles for Women, The Only Proven Insole to Prevent Lower Body Pain, Arch Support Shoe Inserts for Women, Size 6-10, 1 Pair
Units sold10KB01MDS69PO
$9.12·★4.3·19.7K revsDr. Scholl's Tri-Comfort Insoles, Shoe Inserts for Women, Size 6-11, 1 Pair, 3/4 Length
Units sold6KB01M8O5G65
$14.97·★4.5·8K revsDr. Scholl's Dr. Scholl’s Sport Insoles, Superior Shock Absorption and Arch Support to Reduce Muscle Fatigue and Stress on Lower Body Joints for Men, Shoe Inserts Men Size 8-14
Units sold5K
ZenToes
2 ASINs in Top 10
18.2%
Units
12K
Revenue
$170.8K
Avg. price
$14.48
B00UM4XY7K
$13.98·★4.2·31.2K revsZenToes Gel Toe Spacers for Bunions & Overlapping Toes, 4 Count | Gel toe separators for women & men. Big toe alignment, crooked toes. Fits sneakers, sandals & heels. Washable
Units sold9KB07D2MLTDY
$14.99·★4.5·6.5K revsZenToes U-Shaped Felt Callus Pads, Self-Stick Cushions, 24 Count | Thick padding offloads pressure from that one stubborn spot, stays put all day. Trim to fit, latex-free
Units sold3K
ZUCNANA
1 ASIN in Top 10
15.2%
Units
10K
Revenue
$92.5K
Avg. price
$4.99
B09NKP7NGK
$4.99·★4.3·5.1K revsZUCNANA Ball of Foot Cushions, Gel Shoe Inserts Heel Inserts Women 2 Pairs | Non Slip Heel Pads, Metatarsal Pads, Heel Cushions for foot Pain Relief and Comfort, High Heel Insoles, One Size Fits Any
Units sold10K
Trending Metatarsal Pads Women Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07D2MLTDY booked 3K units at $14.99, with ▲ 0.0% MoM change. On the growth side, B0DKVB1GHF leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B0BMB5848C close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07D2MLTDY
ZenToes U-Shaped Felt Callus Pads, Self-Stick Cushions, 24 Count | Thick padding offloads pressure from that one stubborn spot, stays put all day. Trim to fit, latex-free
Price
$14.99
Rating
4.5
Reviews
6.5K
Latest month sales
B0DKVB1GHF
benoo Felt Metatarsal Pads for Women (12 Pads) Ball of Foot Pain Cushions | Pain Relief for All Shoe Type, Mortons Neuroma, Full Day Comfort, One Size Fits All, High Heel Cushion Pads (1/4” Thick)
Price
$9.99
Rating
4.3
Reviews
1.6K
Latest month sales
B0BMB5848C
ZenToes Metatarsal Pads for Women, Ball of Foot Gel Cushion Sleeve, Medium | For Morton's Neuroma, metatarsalgia & sesamoiditis. Fabric foot pads cushion the ball of foot. Fits sneakers & most shoes
Unlock to view ASIN details and product titles
Price
$14.99
Rating
3.7
Reviews
21.6K
Latest month sales
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