Shoe Insoles Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Shoe Insoles sales on Amazon US totaled 196,800 units in July 2026 (▼ 18.2% vs. the prior month), generating an estimated $3,368,046 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.9% of unit volume and 38.0% of revenue, while a typical listing is priced at $24.79. The keyword itself pulled 31,653 Amazon queries over the same period (▲ 3.9% MoM).
Zooming out to the 12-month window ending July 2026, the shoe insoles Top 50 moved 2,468,650 units and $41,438,909 in cumulative sales — an average of 205,721 units and $3,453,242 per month. Monthly throughput topped out at 243,500 units in November 2025 and dipped to 143,900 in May 2026, leaving the latest reading 2.3% lower than August 2025.
Shoe Insoles Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
196.8K
▼ 18.2% MoM
Monthly Revenue 2026/07
$3.4M
▼ 20.6% MoM
Top 10 Market Share 2026/07
53.9%
Shoe Insoles Market Share & Sales Concentration on Amazon US — July 2026
The most-sold shoe insoles listing on Amazon US in July 2026 is ASIN B01M7VGCTI (Brand: Dr. Scholl's), which sold 30,000 units at $12.89 apiece — equal to 15.2% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 106,000 units and $1,279,850 in July 2026 — 53.9% of unit volume and 38.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Shoe Insoles' on Amazon
July 2026
Is 53.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01M7VGCTI
Dr. Scholl's Work All-Day Superior Comfort Insoles (with) Massaging Gel, Men, 1 Pair, Trim to Fit
30K
▼ 25.0%vs. prior month
$387K
latest month
12-month trend
B01M8O5HLY
Dr. Scholl's Heavy Duty Support Insole Orthotics, Big & Tall, 200lbs+, Wide Feet, Shock Absorbing, Arch Support, Distributes Pressure, Trim to Fit Inserts, Work Boots & Shoes, Men Size 8-14, 1 Pair
10K
▼ 50.0%vs. prior month
$148.8K
latest month
12-month trend
B09NKP7NGK
ZUCNANA ZUCNANA Ball of Foot Cushions, Gel Shoe Inserts Heel Inserts Women 2 Pairs | Non Slip Heel Pads, Metatarsal Pads, Heel Cushions for foot Pain Relief and Comfort, High Heel Insoles, One Size Fits Any
10K
▲ 0.0%vs. prior month
$92.5K
latest month
12-month trend
B0BMNBRM6Z
Dr. Scholl’s Prevent Pain Insoles for Women, The Only Proven Insole to Prevent Lower Body Pain, Arch Support Shoe Inserts for Women, Size 6-10, 1 Pair
10K
▲ 0.0%vs. prior month
$149.9K
latest month
12-month trend
B0F228LMN5
4D Cloud Insoles for Men and Women Memory Foam Arch Support Inserts | Plantar Fasciitis Relief, Shock Absorbing, Anti Fatigue, Standing All Day, Work Boots, Sneaker (Black, Men: US 7-11)
10K
▲ 0.0%vs. prior month
$88.1K
latest month
12-month trend
B01M72M90W
Dr. Scholl's Work All-Day Superior Comfort Insoles (with) Massaging Gel, Women, 1 Pair, Trim to Fit
9K
▼ 10.0%vs. prior month
$115.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Shoe Insoles Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Dr. Scholl's is the best-performing shoe insoles brand in July 2026, moving 79,000 units across 7 ASINs for 74.5% of Top 10 volume. DWTWLE follows with 17,000 units (16.0%), ahead of ZUCNANA on 10,000 units (9.4%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.99 to $13.08, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Dr. Scholl's
7 ASINs in Top 10
74.5%
Units
79K
Revenue
$1M
Avg. price
$13.08
B01M7VGCTI
$12.89·★4.5·60.8K revsDr. Scholl's Work All-Day Superior Comfort Insoles (with) Massaging Gel, Men, 1 Pair, Trim to Fit
Units sold30KB01M8O5HLY
$14.97·★4.4·87.6K revsDr. Scholl's Heavy Duty Support Insole Orthotics, Big & Tall, 200lbs+, Wide Feet, Shock Absorbing, Arch Support, Distributes Pressure, Trim to Fit Inserts, Work Boots & Shoes, Men Size 8-14, 1 Pair
Units sold10KB0BMNBRM6Z
$14.99·★4.4·4K revsDr. Scholl’s Prevent Pain Insoles for Women, The Only Proven Insole to Prevent Lower Body Pain, Arch Support Shoe Inserts for Women, Size 6-10, 1 Pair
Units sold10KB01M72M90W
$12.89·★4.3·29.5K revsDr. Scholl's Work All-Day Superior Comfort Insoles (with) Massaging Gel, Women, 1 Pair, Trim to Fit
Units sold9KB0BHKHC2V6
$10.97·★4.2·4.3K revsDr Scholl’s Go Sockless! Cushioning Insoles for Women Men Unisex, 3 Pairs, Trim to Fit - Absorbs Moisture to Keep Feet Dry, Shoe Inserts for Women Men with Plush Terry Cloth Layer for Added Comfort
Units sold8KB01M3VQZQ7
$14.89·★4.4·25.2K revsDr. Scholl’s Extra Comfort Support Insoles Men, Size 8-14, 1 Pair: All-Day Comfort Shoe Inserts with Massaging Gel for Big & Tall Men, 200lbs+, Wide Feet - Arch Support Inserts for Men, Trim to Fit
Units sold6KB01MDS69PO
$9.97·★4.3·19.7K revsDr. Scholl's Tri-Comfort Insoles, Shoe Inserts for Women, Size 6-11, 1 Pair, 3/4 Length
Units sold6K
DWTWLE
2 ASINs in Top 10
16.0%
Units
17K
Revenue
$151.4K
Avg. price
$9.88
B0F228LMN5
$9.88·★4.2·7.2K revs4D Cloud Insoles for Men and Women Memory Foam Arch Support Inserts | Plantar Fasciitis Relief, Shock Absorbing, Anti Fatigue, Standing All Day, Work Boots, Sneaker (Black, Men: US 7-11)
Units sold10KB0F5NRKQWT
$9.88·★4.2·7.2K revs4D Cloud Insoles for Men Memory Foam Insoles Men | super soft anti-fatigue, shock absorption, relieve foot pain (Black, US 11-13)
Units sold7K
ZUCNANA
1 ASIN in Top 10
9.4%
Units
10K
Revenue
$92.5K
Avg. price
$4.99
B09NKP7NGK
$4.99·★4.3·5.1K revsZUCNANA ZUCNANA Ball of Foot Cushions, Gel Shoe Inserts Heel Inserts Women 2 Pairs | Non Slip Heel Pads, Metatarsal Pads, Heel Cushions for foot Pain Relief and Comfort, High Heel Insoles, One Size Fits Any
Units sold10K
Trending Shoe Insoles Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0F5NRKQWT booked 7K units at $9.88, with ▲ 16.7% MoM change. On the growth side, B00HWNIQX6 leads positive momentum with ▲ 100.0% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F5NRKQWT
4D Cloud Insoles for Men Memory Foam Insoles Men | super soft anti-fatigue, shock absorption, relieve foot pain (Black, US 11-13)
Price
$9.88
Rating
4.2
Reviews
7.2K
Latest month sales
B01M3VQZQ7
Dr. Scholl’s Extra Comfort Support Insoles Men, Size 8-14, 1 Pair: All-Day Comfort Shoe Inserts with Massaging Gel for Big & Tall Men, 200lbs+, Wide Feet - Arch Support Inserts for Men, Trim to Fit
Price
$14.89
Rating
4.4
Reviews
25.2K
Latest month sales
B00HWNIQX6
Airplus Plantar Fascia Orthotic 3/4 Length Shoe Insole (FSA&HSA Eligible)-Foam Shell & Gel Heel - Deep Heel Cup, Full-Foot Arch Support-Soft Cushioning & Stability -Fits Most Shoes & Boots-Unisex
Unlock to view ASIN details and product titles
Price
$8.98
Rating
4.3
Reviews
5.9K
Latest month sales
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