Insoles For Women Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Insoles For Women sales on Amazon US totaled 156,600 units in July 2026 (▼ 17.3% vs. the prior month), generating an estimated $2,664,287 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.3% of unit volume and 42.9% of revenue, while a typical listing is priced at $24.87. The keyword itself pulled 57,470 Amazon queries over the same period (▲ 18.9% MoM).
Zooming out to the 12-month window ending July 2026, the insoles for women Top 50 moved 1,914,200 units and $31,932,356 in cumulative sales — an average of 159,517 units and $2,661,030 per month. Monthly throughput topped out at 189,300 units in June 2026 and dipped to 109,400 in May 2026, leaving the latest reading 2.2% higher than August 2025.
Insoles For Women Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
156.6K
▼ 17.3% MoM
Monthly Revenue 2026/07
$2.7M
▼ 21.4% MoM
Top 10 Market Share 2026/07
61.3%
Insoles For Women Market Share & Sales Concentration on Amazon US — July 2026
The most-sold insoles for women listing on Amazon US in July 2026 is ASIN B01M7VGCTI (Brand: Dr. Scholl's), which sold 30,000 units at $12.89 apiece — equal to 19.2% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 96,000 units and $1,143,360 in July 2026 — 61.3% of unit volume and 42.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Insoles For Women' on Amazon
July 2026
Is 61.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01M7VGCTI
Dr. Scholl's Work All-Day Superior Comfort Insoles (with) Massaging Gel, Men, 1 Pair, Trim to Fit
30K
▼ 25.0%vs. prior month
$387K
latest month
12-month trend
B09NKP7NGK
ZUCNANA Ball of Foot Cushions, Gel Shoe Inserts Heel Inserts Women 2 Pairs | Non Slip Heel Pads, Metatarsal Pads, Heel Cushions for foot Pain Relief and Comfort, High Heel Insoles, One Size Fits Any
10K
▲ 0.0%vs. prior month
$92.5K
latest month
12-month trend
B0BMNBRM6Z
Dr. Scholl’s Prevent Pain Insoles for Women, The Only Proven Insole to Prevent Lower Body Pain, Arch Support Shoe Inserts for Women, Size 6-10, 1 Pair
10K
▲ 0.0%vs. prior month
$149.9K
latest month
12-month trend
B01M72M90W
Work All-Day Superior Comfort Insoles (with) Massaging Gel, Women, 1 Pair, Trim to Fit
9K
▼ 10.0%vs. prior month
$115.9K
latest month
12-month trend
B0BHKHC2V6
Dr Scholl’s Go Sockless! Cushioning Insoles for Women Men Unisex, 3 Pairs, Trim to Fit - Absorbs Moisture to Keep Feet Dry, Shoe Inserts for Women Men with Plush Terry Cloth Layer for Added Comfort
8K
▼ 20.0%vs. prior month
$87.8K
latest month
12-month trend
B0F229F7BM
DWTWLE 4D Cloud Insoles for Men and Women (Black, Women: US 7-8.5) | insoles for women,super soft anti-fatigue, shock absorption, relieve foot pain,
8K
▲ 33.3%vs. prior month
$70.5K
latest month
12-month trend
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Best Insoles For Women Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Dr. Scholl's is the best-performing insoles for women brand in July 2026, moving 73,000 units across 7 ASINs for 76.0% of Top 10 volume. ZUCNANA follows with 10,000 units (10.4%), ahead of DWTWLE on 8,000 units (8.3%).
With 4 brands splitting the Top 10 and 94.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.99 to $12.14, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Dr. Scholl's
7 ASINs in Top 10
76.0%
Units
73K
Revenue
$930.5K
Avg. price
$12.14
B01M7VGCTI
$12.89·★4.5·60.8K revsDr. Scholl's Work All-Day Superior Comfort Insoles (with) Massaging Gel, Men, 1 Pair, Trim to Fit
Units sold30KB0BMNBRM6Z
$14.12·★4.3·4K revsDr. Scholl’s Prevent Pain Insoles for Women, The Only Proven Insole to Prevent Lower Body Pain, Arch Support Shoe Inserts for Women, Size 6-10, 1 Pair
Units sold10KB01M72M90W
$12.89·★4.3·29.5K revsWork All-Day Superior Comfort Insoles (with) Massaging Gel, Women, 1 Pair, Trim to Fit
Units sold9KB0BHKHC2V6
$10.97·★4.2·4.2K revsDr Scholl’s Go Sockless! Cushioning Insoles for Women Men Unisex, 3 Pairs, Trim to Fit - Absorbs Moisture to Keep Feet Dry, Shoe Inserts for Women Men with Plush Terry Cloth Layer for Added Comfort
Units sold8KB01MDS69PO
$9.12·★4.3·19.7K revsDr. Scholl's Tri-Comfort Insoles, Shoe Inserts for Women, Size 6-11, 1 Pair, 3/4 Length
Units sold6KB0BVXD7P1Q
$14.97·★4.4·4.8K revsDr. Scholl's Walk Longer Insoles - Comfortable Plush Foam Cushioning Inserts for Walking, Hiking, and Standing on Feet All-Day with Arch Support - Walk 50% Longer Without Muscle Fatigue
Units sold5KB01M9GSSJW
$9.99·★4.3·13.6K revsDr. Scholl’s Energizing Comfort Women’s Everyday Insoles with Massaging Gel - Clinically Proven, All-Day Energy and Comfort Inserts with Patented Triple Gel Design - Shock Absorbing, Arch Support
Units sold5K
ZUCNANA
1 ASIN in Top 10
10.4%
Units
10K
Revenue
$92.5K
Avg. price
$5.99
B09NKP7NGK
$5.99·★4.3·5.1K revsZUCNANA Ball of Foot Cushions, Gel Shoe Inserts Heel Inserts Women 2 Pairs | Non Slip Heel Pads, Metatarsal Pads, Heel Cushions for foot Pain Relief and Comfort, High Heel Insoles, One Size Fits Any
Units sold10K
DWTWLE
1 ASIN in Top 10
8.3%
Units
8K
Revenue
$70.5K
Avg. price
$9.88
B0F229F7BM
$9.88·★4.2·7.1K revsDWTWLE 4D Cloud Insoles for Men and Women (Black, Women: US 7-8.5) | insoles for women,super soft anti-fatigue, shock absorption, relieve foot pain,
Units sold8K
Trending Insoles For Women Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B09H2Y6GGV leads positive momentum with ▲ 60.0% MoM growth on 800 units, with B0DK786TKV close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09H2Y6GGV
Airplus Super Gel Cushion Insole for Women’s Shoe Sizes 5-11 – All-Day Comfort, Shock Absorption, Gel Zones, Full-Length Footbed, Trim-to-Fit for Casual, Athletic, Dress Shoes, and Work Boots
Price
$5.76
Rating
4.2
Reviews
446
Latest month sales
B0DK786TKV
WalkHero 220+lbs Pain Relief Insoles, High Arch Support Inserts Women Men | Heavy Duty Plantar Fasciitis Insoles, plantillas ortopédicas para mujer (Mens 8-8.5 | Womens 10-10.5, Coral Green)
Price
$17.99
Rating
4.3
Reviews
3.1K
Latest month sales
B0D65VKYY6
WalkHero Plantar Fasciitis Insoles, Arch Support Inserts for Pain Relief | Orthotics Inserts for Flat Feet, Relieve Foot Fatigue, Standing All Day Work Boot Insole (Mens 8-8 1/2 | Womens 10-10 1/2)
Unlock to view ASIN details and product titles
Price
$15.58
Rating
4.3
Reviews
75.3K
Latest month sales
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