Merit Complexion Stick Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Merit Complexion Stick sales on Amazon US totaled 265,700 units in July 2026 (▼ 44.7% vs. the prior month), generating an estimated $5,910,116 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 79.0% of unit volume and 77.6% of revenue, while a typical listing is priced at $22.19. The keyword itself pulled 26,388 Amazon queries over the same period (▲ 1.2% MoM).
Zooming out to the 12-month window ending July 2026, the merit complexion stick Top 50 moved 3,493,150 units and $74,908,282 in cumulative sales — an average of 291,096 units and $6,242,357 per month. Monthly throughput topped out at 480,600 units in June 2026 and dipped to 159,500 in September 2025, leaving the latest reading 64.6% higher than August 2025.
Merit Complexion Stick Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
265.7K
▼ 44.7% MoM
Monthly Revenue 2026/07
$5.9M
▼ 45.6% MoM
Top 10 Market Share 2026/07
79.0%
Merit Complexion Stick Market Share & Sales Concentration on Amazon US — July 2026
The most-sold merit complexion stick listing on Amazon US in July 2026 is ASIN B0CNCL35CH (Brand: Dr.Melaxin), which sold 70,000 units at $19.00 apiece — equal to 26.3% of every unit tracked in this report and 2.3× the volume of the No. 2 listing.
The Top 10 ASINs account for 210,000 units and $4,585,600 in July 2026 — 79.0% of unit volume and 77.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Merit Complexion Stick' on Amazon
July 2026
Is 79.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0CNCL35CH
Dr.Melaxin Collagen Multi Balm Stick, Calcium & Adenosine Korean Wrinkle Stick for Eye, Neck & Face, Firming Collagen Stick, Under Eye Balm for Dark Circles & Depuffing, Korean Skin Care, 0.31 oz
70K
▼ 30.0%vs. prior month
$1.3M
latest month
12-month trend
B09V1CPTR1
Catrice Under Eye Brightener, Dark Circles Color Corrector (010 Light Rose) | With Hyaluronic Acid & Shea Butter, Lightweight Buildable Hydrating Concealer, Vegan, Cruelty Free, Fragrance Free, 0.14 oz
30K
▼ 40.0%vs. prior month
$180K
latest month
12-month trend
B07RW4CHC3
DRMTLGY Universal Tinted Moisturizer SPF 46, Dewy Tinted Sunscreen
20K
▼ 50.0%vs. prior month
$620K
latest month
12-month trend
B0DDC3QGJL
KAHI Wrinkle Bounce Multi Balm Stick - PDRN Collagen Facial & Body Balm | PDRN + Collagen, 48-Hour Hydration, Multi-Purpose Balm, Face Care, Eye Care, Lip Care, Neck Care, Makeup Base, Portable Stick
20K
▼ 77.8%vs. prior month
$452.6K
latest month
12-month trend
B0G1T61T7X
Prime Prometics Color Changing Foundation for Mature Women | Instantly Adapts to Your Skin Tone, Buildable Light-to-Medium Coverage, 12-Hour Wear, Natural Dewy Finish, Hypoallergenic
20K
▲ 0.0%vs. prior month
$880K
latest month
12-month trend
B004Y9GTOO
MAYBELLINE Instant Age Rewind Eraser Dark Circles Treatment Multi-Use Concealer, 110, 1 Count (Packaging May Vary)
10K
▼ 50.0%vs. prior month
$99.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Merit Complexion Stick Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Dr.Melaxin is the best-performing merit complexion stick brand in July 2026, moving 70,000 units across 1 ASIN for 33.3% of Top 10 volume. Catrice Cosmetics follows with 30,000 units (14.3%), ahead of DRMTLGY on 20,000 units (9.5%).
Volume is spread across 10 brands, with the top three holding 57.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $6.00 to $31.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Dr.Melaxin
1 ASIN in Top 10
33.3%
Units
70K
Revenue
$1.3M
Avg. price
$19.00
B0CNCL35CH
$19.00·★4.1·9.5K revsDr.Melaxin Collagen Multi Balm Stick, Calcium & Adenosine Korean Wrinkle Stick for Eye, Neck & Face, Firming Collagen Stick, Under Eye Balm for Dark Circles & Depuffing, Korean Skin Care, 0.31 oz
Units sold70K
Catrice Cosmetics
1 ASIN in Top 10
14.3%
Units
30K
Revenue
$180K
Avg. price
$6.00
B09V1CPTR1
$6.00·★4.2·23.6K revsCatrice Under Eye Brightener, Dark Circles Color Corrector (010 Light Rose) | With Hyaluronic Acid & Shea Butter, Lightweight Buildable Hydrating Concealer, Vegan, Cruelty Free, Fragrance Free, 0.14 oz
Units sold30K
DRMTLGY
1 ASIN in Top 10
9.5%
Units
20K
Revenue
$620K
Avg. price
$31.00
B07RW4CHC3
$31.00·★4.1·35.9K revsDRMTLGY Universal Tinted Moisturizer SPF 46, Dewy Tinted Sunscreen
Units sold20K
Trending Merit Complexion Stick Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07CF7BVZK booked 10K units at $49.00, with ▲ 0.0% MoM change. On the growth side, B0GV21VMT9 leads positive momentum with ▲ 300.0% MoM growth on 4K units, with B09TMPW3KF close behind at ▲ 150.0% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07CF7BVZK
Westmore Beauty Body Coverage Perfector - 2N Natural Radiance - 3.5 fl oz | Waterproof leg & body makeup, bronzer for women, tattoo cover up makeup, tattoo concealer
Price
$49.00
Rating
3.9
Reviews
5.2K
Latest month sales
B0GV21VMT9
Vibriance Complexion Sticks, Foundation for Mature Skin - Natural Beige | Sheer, Buildable Coverage Face Makeup Foundation for Older Women - 3-in-1 Base, Contour, Concealer
Price
$28.00
Rating
3.6
Reviews
321
Latest month sales
B09TMPW3KF
LAURA GELLER Ideal Fix Eye Concealer for Mature Skin – Light
Unlock to view ASIN details and product titles
Price
$28.00
Rating
4.3
Reviews
1.7K
Latest month sales
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