Face Powder Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Face Powder sales on Amazon US totaled 294,000 units in July 2026 (▼ 31.9% vs. the prior month), generating an estimated $4,886,200 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 44.2% of unit volume and 44.5% of revenue, while a typical listing is priced at $17.87. The keyword itself pulled 38,121 Amazon queries over the same period (▲ 4.2% MoM).
Zooming out to the 12-month window ending July 2026, the face powder Top 50 moved 3,332,900 units and $60,971,955 in cumulative sales — an average of 277,742 units and $5,080,996 per month. Monthly throughput topped out at 432,000 units in June 2026 and dipped to 182,100 in May 2026, leaving the latest reading 21.8% higher than August 2025.
Face Powder Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
294K
▼ 31.9% MoM
Monthly Revenue 2026/07
$4.9M
▼ 43.9% MoM
Top 10 Market Share 2026/07
44.2%
Face Powder Market Share & Sales Concentration on Amazon US — July 2026
The most-sold face powder listing on Amazon US in July 2026 is ASIN B0DM4D187H (Brand: Palladio), which sold 30,000 units at $12.59 apiece — equal to 10.2% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 130,000 units and $2,175,900 in July 2026 — 44.2% of unit volume and 44.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Face Powder' on Amazon
July 2026
Is 44.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0DM4D187H
Palladio Under Eye Brightener, Conceal, Brightens, Reduces Appearance of Dark Circles, With Caffeine Peptides & Vitamin E, Tired Skin Color Correcting Brightener & Primer, Light to Medium (Soft Pink)
30K
▲ 200.0%vs. prior month
$367.5K
latest month
12-month trend
B0CGT9W5WX
Roe Wellness- SPF 50 Powder Sunscreen Mineral-Based, Non-Toxic Brush-on For Kids, Adults & Babies | For Scalp, Face & Body (Reef Safe)
20K
▼ 60.0%vs. prior month
$499.8K
latest month
12-month trend
B001VMJSCW
Dermalogica Daily Microfoliant, Brightening Face Exfoliator Powder | Brightens and Smooths Dull, Uneven Skin, Rice Powder Exfoliator with Papaya Enzyme, Salicylic Acid, and Rice Bran
10K
▲ 0.0%vs. prior month
$195K
latest month
12-month trend
B01D1DRF9Q
e.l.f. Perfect Finish HD Powder, Blurs Fine Lines & Imperfections, All Day Wear, Perfect for On The Go, 0.28 Oz
10K
▲ 0.0%vs. prior month
$60K
latest month
12-month trend
B0BDW1MN6Y
Airspun Loose Setting Powder, Talc-Free, Pore Minimizer, Oil Absorbing Face Powder - Translucent
10K
▲ 0.0%vs. prior month
$67.4K
latest month
12-month trend
B0C1BMWPR2
Arencia Korean Rice Mochi Face Cleanser - Face Wash, Gentle Scrub All in One for Deep Cleansing, Moisturizing, Pore Minimizing with Rice Water & Green Tea (4.23oz)
10K
▲ 0.0%vs. prior month
$177.6K
latest month
12-month trend
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Best Face Powder Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Palladio is the best-performing face powder brand in July 2026, moving 30,000 units across 1 ASIN for 23.1% of Top 10 volume. Roe Wellness follows with 20,000 units (15.4%), ahead of L'Oreal Paris on 20,000 units (15.4%).
Volume is spread across 8 brands, with the top three holding 53.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $12.58 to $24.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Palladio
1 ASIN in Top 10
23.1%
Units
30K
Revenue
$367.5K
Avg. price
$12.59
B0DM4D187H
$12.59·★4.1·6.9K revsPalladio Under Eye Brightener, Conceal, Brightens, Reduces Appearance of Dark Circles, With Caffeine Peptides & Vitamin E, Tired Skin Color Correcting Brightener & Primer, Light to Medium (Soft Pink)
Units sold30K
Roe Wellness
1 ASIN in Top 10
15.4%
Units
20K
Revenue
$499.8K
Avg. price
$24.99
B0CGT9W5WX
$24.99·★4.0·1.7K revsRoe Wellness- SPF 50 Powder Sunscreen Mineral-Based, Non-Toxic Brush-on For Kids, Adults & Babies | For Scalp, Face & Body (Reef Safe)
Units sold20K
L'Oreal Paris
2 ASINs in Top 10
15.4%
Units
20K
Revenue
$248.7K
Avg. price
$12.58
B0F38MQ6XZ
$12.97·★4.5·1.5K revsL'Oreal Paris Infallible Blur-fection Longwear Loose Setting Powder, Blurring Face Powder With Up to 24HRs of Wear, Translucent Light, 1 Kit
Units sold10KB0F38QBPTN
$12.19·★4.6·2.5K revsL'Oreal Paris Infallible Blur-fection Longwear Loose Setting Powder, Blurring Face Powder With Up to 24HRs of Wear, Brightening Light Pink, 1 Kit
Units sold10K
Trending Face Powder Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0F38MQ6XZ booked 10K units at $12.97, with ▲ 0.0% MoM change. On the growth side, B0DM4D187H leads positive momentum with ▲ 200.0% MoM growth on 30K units, with B0D7LXLZ8W close behind at ▲ 200.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F38MQ6XZ
L'Oreal Paris Infallible Blur-fection Longwear Loose Setting Powder, Blurring Face Powder With Up to 24HRs of Wear, Translucent Light, 1 Kit
Price
$12.97
Rating
4.5
Reviews
1.5K
Latest month sales
B0DM4D187H
Palladio Under Eye Brightener, Conceal, Brightens, Reduces Appearance of Dark Circles, With Caffeine Peptides & Vitamin E, Tired Skin Color Correcting Brightener & Primer, Light to Medium (Soft Pink)
Price
$12.59
Rating
4.1
Reviews
6.9K
Latest month sales
B0D7LXLZ8W
Chillab Lavender Matte Powder, Pressed Setting Powder 0.35 oz, Oil-Control | Solid-State Poreless-Looking Formula, Pore-Blurring Matte Finish, Dermatologist Tested, Vegan & Cruelty-Free
Unlock to view ASIN details and product titles
Price
$29.00
Rating
4.1
Reviews
1.5K
Latest month sales
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