Mens Soap Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Mens Soap sales on Amazon US totaled 642,000 units in July 2026 (▼ 10.0% vs. the prior month), generating an estimated $8,093,010 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 46.7% of unit volume and 46.2% of revenue, while a typical listing is priced at $12.57. The keyword itself pulled 28,134 Amazon queries over the same period (▲ 8.8% MoM).
Zooming out to the 12-month window ending July 2026, the mens soap Top 50 moved 6,250,100 units and $78,488,512 in cumulative sales — an average of 520,842 units and $6,540,709 per month. Monthly throughput topped out at 713,500 units in June 2026 and dipped to 371,400 in May 2026, leaving the latest reading 32.9% higher than August 2025.
Mens Soap Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
642K
▼ 10.0% MoM
Monthly Revenue 2026/07
$8.1M
▼ 7.7% MoM
Top 10 Market Share 2026/07
46.7%
Mens Soap Market Share & Sales Concentration on Amazon US — July 2026
The most-sold mens soap listing on Amazon US in July 2026 is ASIN B001ET7IQK (Brand: Dove), which sold 70,000 units at $12.97 apiece — equal to 10.9% of every unit tracked in this report and 40% ahead of the No. 2 listing.
The Top 10 ASINs account for 300,000 units and $3,737,000 in July 2026 — 46.7% of unit volume and 46.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Mens Soap' on Amazon
July 2026
Is 46.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B001ET7IQK
Dove Beauty Bar Soap Sensitive, 8 Bars for Sensitive Skin, Fragrance Free and Hypoallergenic 3.75 oz | For sensitive skin, Helps cleanse gently, With 1/4 moisturizing cream, For face, body & hands, Fragrance-free
70K
▼ 22.2%vs. prior month
$907.9K
latest month
12-month trend
B09MFMCTRK
VALITIC Kojic Acid Dark Spot Remover Soap Bars, Turmeric Bar Soaps 2 Pack | Original Face and Body Wash Bath Soap for Women and Men with Vitamin C, Retinol, Collagen, Hyaluronic Acid, Shea, Olive Oil
50K
▲ 0.0%vs. prior month
$698.5K
latest month
12-month trend
B08TKNMW1Z
Dove Men Body & Face Wash Clean Comfort Men's Body Wash with 30 oz | For dry skin, Helps hydrate and smooth skin, With Micro moisture technology, For daily showers, Clean Comfort scent
30K
▼ 25.0%vs. prior month
$325.2K
latest month
12-month trend
B0BT1WN3ZD
method Men’s Body Wash, Sea + Surf Scent, 28 fl oz | Soothing Formula, Leaves Skin Feeling Soft & Moisturized, Rich Lather, Made Without Parabens
30K
▲ 0.0%vs. prior month
$360K
latest month
12-month trend
B002TSA90M
DOVE MEN + CARE 3 in Cleanser for Body, Face, and Shaving 1 Bar 3.75 oz | For dry skin, Helps cleanse and hydrate, With 1/4 moisturizing cream, For face body + shave, Extra Fresh scent
20K
▲ 0.0%vs. prior month
$259.6K
latest month
12-month trend
B0BT1WL6KY
method Body Wash, Simply Nourish, 28 fl oz | Soothing Formula, Leaves Skin Feeling Soft & Moisturized, Made Without Parabens, Notes of Coconut, Rice Milk & Shea Butter
20K
▲ 0.0%vs. prior month
$240K
latest month
12-month trend
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Best Mens Soap Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Dove is the best-performing mens soap brand in July 2026, moving 90,000 units across 2 ASINs for 30.0% of Top 10 volume. Method follows with 70,000 units (23.3%), ahead of VALITIC on 50,000 units (16.7%).
With 6 brands splitting the Top 10 and 70.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.55 to $12.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Dove
2 ASINs in Top 10
30.0%
Units
90K
Revenue
$1.2M
Avg. price
$12.97
B001ET7IQK
$12.97·★4.8·18.2K revsDove Beauty Bar Soap Sensitive, 8 Bars for Sensitive Skin, Fragrance Free and Hypoallergenic 3.75 oz | For sensitive skin, Helps cleanse gently, With 1/4 moisturizing cream, For face, body & hands, Fragrance-free
Units sold70KB0007D8E1C
$12.97·★4.8·6.9K revsDove Cool Moisture Beauty Bar Soap , Refreshing Cleanser, 8 Count 3.75 oz | Moisturizing beauty bar with cucumber and green tea scent for refreshed, soft skin
Units sold20K
Method
3 ASINs in Top 10
23.3%
Units
70K
Revenue
$808.8K
Avg. price
$11.48
B0BT1WN3ZD
$12.00·★4.7·7.1K revsmethod Men’s Body Wash, Sea + Surf Scent, 28 fl oz | Soothing Formula, Leaves Skin Feeling Soft & Moisturized, Rich Lather, Made Without Parabens
Units sold30KB0BT1WL6KY
$12.00·★4.7·13.4K revsmethod Body Wash, Simply Nourish, 28 fl oz | Soothing Formula, Leaves Skin Feeling Soft & Moisturized, Made Without Parabens, Notes of Coconut, Rice Milk & Shea Butter
Units sold20KB08KKVY2QQ
$10.44·★4.7·15.7K revsmethod Foaming Hand Wash, Sea Minerals, 10 fl oz, 3 pack | Hydrates & Softens Skin, Designed for Gentle Everyday Cleansing, With Notes of Bergamot, Lemon and Rosemary
Units sold20K
VALITIC
1 ASIN in Top 10
16.7%
Units
50K
Revenue
$698.5K
Avg. price
$10.55
B09MFMCTRK
$10.55·★4.2·48.2K revsVALITIC Kojic Acid Dark Spot Remover Soap Bars, Turmeric Bar Soaps 2 Pack | Original Face and Body Wash Bath Soap for Women and Men with Vitamin C, Retinol, Collagen, Hyaluronic Acid, Shea, Olive Oil
Units sold50K
Trending Mens Soap Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B09GN1YRVP booked 20K units at $6.94, with ▲ 100.0% MoM change. On the growth side, B0CNJ48DND leads positive momentum with ▲ 1900.0% MoM growth on 10K units, with B0097PF0VI close behind at ▲ 800.0% MoM on 9K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09GN1YRVP
Irish Spring Body Wash for Men, Original Scent, 887 mL | Face and Body Wash, Men’s Body Wash, Paraben-Free, Moisturizing, Retains Skin's Natural Moisture, Grooming
Price
$6.94
Rating
4.7
Reviews
27.8K
Latest month sales
B0CNJ48DND
Old Spice Refreshing Body Wash for Men, 3X Defense, 24/7 Shower Fresh with Long Lasting Scent, Red Collection, Swagger with Cedarwood Scent, 24 oz (Pack of 2)
Price
$15.94
Rating
4.8
Reviews
8.2K
Latest month sales
B0097PF0VI
Zest 8-Bar Bath Size Soap, Aqua, 4 Ounce per bar, 8 bars, 32 Ounce
Unlock to view ASIN details and product titles
Price
$5.64
Rating
4.6
Reviews
6K
Latest month sales
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