Dettol Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Dettol sales on Amazon US totaled 763,000 units in July 2026 (▼ 10.6% vs. the prior month), generating an estimated $11,636,720 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.6% of unit volume and 66.8% of revenue, while a typical listing is priced at $14.49. The keyword itself pulled 23,749 Amazon queries over the same period (▼ 11.8% MoM).
Zooming out to the 12-month window ending July 2026, the dettol Top 50 moved 7,605,100 units and $118,359,448 in cumulative sales — an average of 633,758 units and $9,863,287 per month. Monthly throughput topped out at 853,000 units in June 2026 and dipped to 398,700 in May 2026, leaving the latest reading 33.7% higher than August 2025.
Dettol Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
763K
▼ 10.6% MoM
Monthly Revenue 2026/07
$11.6M
▼ 14.0% MoM
Top 10 Market Share 2026/07
61.6%
Dettol Market Share & Sales Concentration on Amazon US — July 2026
The most-sold dettol listing on Amazon US in July 2026 is ASIN B07PBXXNCY (Brand: CLEAN SKIN CLUB), which sold 100,000 units at $17.95 apiece — equal to 13.1% of every unit tracked in this report and 43% ahead of the No. 2 listing.
The Top 10 ASINs account for 470,000 units and $7,779,100 in July 2026 — 61.6% of unit volume and 66.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Dettol' on Amazon
July 2026
Is 61.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B07PBXXNCY
Clean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B09DDD6YGJ
Dove Body Wash Antibacterial For All Skin Types 30.6 oz Pump, Sulfate Free | Dove Antibacterial Body Wash eliminates 99% of bacteria while nourishing skin with a sulfate-free formula
70K
▼ 22.2%vs. prior month
$767.9K
latest month
12-month trend
B01N6BP63M
Lysol Laundry Sanitizer Additive, Bacteria-Causing Laundry Odor Eliminator, Detergent Additive, Crisp Linen, 90oz
60K
▼ 14.3%vs. prior month
$778.2K
latest month
12-month trend
B07VRFC3Y7
SkinSmart Antimicrobial Facial Cleanser for Breakouts and Blemishes, 8 oz | Hypochlorous Acid Spray for Face Targets Breakout Bacteria to Reduce Skin Irritation and Wash Pores Clean, All Skin Types
50K
▼ 28.6%vs. prior month
$899.5K
latest month
12-month trend
B09MFMCTRK
VALITIC Kojic Acid Dark Spot Remover Soap Bars, Turmeric Bar Soaps 2 Pack | Original Face and Body Wash Bath Soap for Women and Men with Vitamin C, Retinol, Collagen, Hyaluronic Acid, Shea, Olive Oil
50K
▲ 0.0%vs. prior month
$698.5K
latest month
12-month trend
B0072K2BMG
vH essentials Ph Balanced Daily Feminine Wash, Tea Tree Oil & Prebiotic, 6, Fl Oz, (Pack Of 1) 54306 Clear
40K
▲ 0.0%vs. prior month
$262K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Dettol Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
CLEAN SKIN CLUB is the best-performing dettol brand in July 2026, moving 100,000 units across 1 ASIN for 21.3% of Top 10 volume. Dove follows with 90,000 units (19.1%), ahead of Lysol on 60,000 units (12.8%).
Volume is spread across 9 brands, with the top three holding 53.2% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $10.98 to $17.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
CLEAN SKIN CLUB
1 ASIN in Top 10
21.3%
Units
100K
Revenue
$1.8M
Avg. price
$17.95
B07PBXXNCY
$17.95·★4.8·44.4K revsClean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
Units sold100K
Dove
2 ASINs in Top 10
19.1%
Units
90K
Revenue
$1M
Avg. price
$10.98
B09DDD6YGJ
$10.97·★4.8·6.5K revsDove Body Wash Antibacterial For All Skin Types 30.6 oz Pump, Sulfate Free | Dove Antibacterial Body Wash eliminates 99% of bacteria while nourishing skin with a sulfate-free formula
Units sold70KB08TLGQW7Q
$11.00·★4.8·2.6K revsDove Antibacterial Care Beauty Bar Soap , Cleanser, I 6 Count 3.75 oz | Moisturizing Antibacterial bar with ¼ moisturizing cream that removes 99% of bacteria while protecting skin from dryness
Units sold20K
Lysol
1 ASIN in Top 10
12.8%
Units
60K
Revenue
$778.2K
Avg. price
$12.97
B01N6BP63M
$12.97·★4.8·112.9K revsLysol Laundry Sanitizer Additive, Bacteria-Causing Laundry Odor Eliminator, Detergent Additive, Crisp Linen, 90oz
Units sold60K
Trending Dettol Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0GFMMW31V leads positive momentum with ▲ 200.0% MoM growth on 6K units, with B0GFXV2ZGY close behind at ▲ 200.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GFMMW31V
5 Pcs Persimmon Soap for Old People Smell, Persimmon Soap Bar for Body Odor Control, Natural Organic Deodorant Body Wash Soap for Women & Men
Price
$7.99
Rating
4.2
Reviews
405
Latest month sales
B0GFXV2ZGY
Betadine Antiseptic Cleansing Foam Pump, 8oz, Antibacterial Body Wash | Antimicrobial Hand and Skin Cleanser, Gentle Antiseptic Wash for Daily Protection
Price
$9.98
Rating
4.8
Reviews
110
Latest month sales
B00EV18GE6
Hibiclens Antimicrobial and Antiseptic Soap and Skin Cleanser – 8oz – for Home and Hospital – 4% CHG
Unlock to view ASIN details and product titles
Price
$12.51
Rating
4.6
Reviews
19.8K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this dettol report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card