Olay Super Serum Body Wash Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Olay Super Serum Body Wash sales on Amazon US totaled 559,000 units in July 2026 (▼ 20.3% vs. the prior month), generating an estimated $7,404,310 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 62.6% of unit volume and 59.0% of revenue, while a typical listing is priced at $15.43. The keyword itself pulled 27,678 Amazon queries over the same period (▼ 3.5% MoM).
Zooming out to the 12-month window ending July 2026, the olay super serum body wash Top 50 moved 5,265,450 units and $71,611,088 in cumulative sales — an average of 438,788 units and $5,967,591 per month. Monthly throughput topped out at 701,500 units in June 2026 and dipped to 312,900 in May 2026, leaving the latest reading 50.6% higher than August 2025.
Olay Super Serum Body Wash Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
559K
▼ 20.3% MoM
Monthly Revenue 2026/07
$7.4M
▼ 16.5% MoM
Top 10 Market Share 2026/07
62.6%
Olay Super Serum Body Wash Market Share & Sales Concentration on Amazon US — July 2026
The most-sold olay super serum body wash listing on Amazon US in July 2026 is ASIN B00MEDOY2G (Brand: Dove), which sold 100,000 units at $10.99 apiece — equal to 17.9% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 350,000 units and $4,370,900 in July 2026 — 62.6% of unit volume and 59.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Olay Super Serum Body Wash' on Amazon
July 2026
Is 62.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00MEDOY2G
Dove Body Wash Body Wash Deep Moisture 30.6 oz Pump, Sulfate Free | Dove Deep Moisture Body Wash hydrates dry skin for 24 hours with a sulfate-free formula and MicroMoisture technology.
100K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B00SK71SAG
Dove Sensitive Skin Body Wash, 24hr Lotion-Soft Skin, 30.6 oz | Dove Sensitive Skin Body Wash soothes dry, sensitive skin with 24-hour hydration and a hypoallergenic formula.
60K
▼ 40.0%vs. prior month
$658.2K
latest month
12-month trend
B09MFMCTRK
VALITIC Kojic Acid Dark Spot Remover Soap Bars, Turmeric Bar Soaps 2 Pack | Original Face and Body Wash Bath Soap for Women and Men with Vitamin C, Retinol, Collagen, Hyaluronic Acid, Shea, Olive Oil
50K
▲ 0.0%vs. prior month
$698.5K
latest month
12-month trend
B0B1PDDLGZ
Naturium The Glow Getter Multi-Oil Body Wash, 16.9 fl oz | Nourishing Gentle Cleanser, Dissolves Impurities, Hydrating Base Protects Essential Moisture, for All Skin Types
40K
▲ 33.3%vs. prior month
$590K
latest month
12-month trend
B0G3XN8152
Olay Body Wash for Women, Ultra Moisture, 24/7 Moisture Barrier Repair, Hydrating Formula for Visibly Healthy Soft Skin, Vitamin B3 & Hyaluronic Blend, For All Skin Types, Shea Butter Scent, 35 fl oz
20K
▼ 33.3%vs. prior month
$219K
latest month
12-month trend
B0CGYP4GYY
Dove Serum+ Hydration Body Wash Hyaluronic Acid 6% Hydration Serum, 18.5 oz | Serum-infused moisturizing body wash with 6% hydration serum and hyaluronic acid for dry, dehydrated skin
20K
▼ 50.0%vs. prior month
$199.4K
latest month
12-month trend
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Best Olay Super Serum Body Wash Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Dove is the best-performing olay super serum body wash brand in July 2026, moving 190,000 units across 4 ASINs for 54.3% of Top 10 volume. Olay follows with 60,000 units (17.1%), ahead of VALITIC on 50,000 units (14.3%).
With 5 brands splitting the Top 10 and 85.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.47 to $15.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Dove
4 ASINs in Top 10
54.3%
Units
190K
Revenue
$2M
Avg. price
$10.47
B00MEDOY2G
$10.99·★4.8·86.1K revsDove Body Wash Body Wash Deep Moisture 30.6 oz Pump, Sulfate Free | Dove Deep Moisture Body Wash hydrates dry skin for 24 hours with a sulfate-free formula and MicroMoisture technology.
Units sold100KB00SK71SAG
$10.97·★4.8·63.6K revsDove Sensitive Skin Body Wash, 24hr Lotion-Soft Skin, 30.6 oz | Dove Sensitive Skin Body Wash soothes dry, sensitive skin with 24-hour hydration and a hypoallergenic formula.
Units sold60KB0CGYP4GYY
$9.97·★4.7·6K revsDove Serum+ Hydration Body Wash Hyaluronic Acid 6% Hydration Serum, 18.5 oz | Serum-infused moisturizing body wash with 6% hydration serum and hyaluronic acid for dry, dehydrated skin
Units sold20KB0CGZ4FWZG
$9.97·★4.6·2.5K revsDove Serum + Acne Clear Body Wash with 1% Salicylic Acid, 18.5 oz | For acne-prone skin, Helps clear and prevent acne, With 1% salicylic acid
Units sold10K
Olay
3 ASINs in Top 10
17.1%
Units
60K
Revenue
$698.2K
Avg. price
$11.64
B0G3XN8152
$10.97·★4.8·9.1K revsOlay Body Wash for Women, Ultra Moisture, 24/7 Moisture Barrier Repair, Hydrating Formula for Visibly Healthy Soft Skin, Vitamin B3 & Hyaluronic Blend, For All Skin Types, Shea Butter Scent, 35 fl oz
Units sold20KB0D7XXQYNH
$9.99·★4.6·15.6K revsOlay Body Lotion for Women, Firming with Collagen Peptides Serum, Visibly Firmer Skin, 24hr Moisture & Hydration, Fast Absorbing Formula, Vitamin B3 Complex, For All Skin Types, 17 fl oz
Units sold20KB0GSWRFC9L
$13.97·★4.6·11.9K revsOlay Super Serum Body Wash for Extra Dry Skin, 24hr Long Lasting Rich Hydration, 5+ Ingredient Complex for Bright, Even, Firm, & Luminous Skin, with Collagen Peptide, Vitamin C & Shea Butter, 20 fl oz
Units sold20K
VALITIC
1 ASIN in Top 10
14.3%
Units
50K
Revenue
$698.5K
Avg. price
$15.49
B09MFMCTRK
$15.49·★4.2·48.2K revsVALITIC Kojic Acid Dark Spot Remover Soap Bars, Turmeric Bar Soaps 2 Pack | Original Face and Body Wash Bath Soap for Women and Men with Vitamin C, Retinol, Collagen, Hyaluronic Acid, Shea, Olive Oil
Units sold50K
Trending Olay Super Serum Body Wash Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B00ZY65OSI booked 10K units at $33.99, with ▲ 0.0% MoM change. On the growth side, B0CNJ48DND leads positive momentum with ▲ 1900.0% MoM growth on 10K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00ZY65OSI
Bioderma Atoderm Shower Oil, Cleansing Oil For Face & Body, Nourishing Cleansing Oil For Dry to Atopic Sensitive Skin For Softer & Smooth Skin For Your Whole Family
Price
$33.99
Rating
4.5
Reviews
44.8K
Latest month sales
B0CGZ4FWZG
Dove Serum + Acne Clear Body Wash with 1% Salicylic Acid, 18.5 oz | For acne-prone skin, Helps clear and prevent acne, With 1% salicylic acid
Price
$9.97
Rating
4.6
Reviews
2.5K
Latest month sales
B0CNJ48DND
Old Spice Refreshing Body Wash for Men, 3X Defense, 24/7 Shower Fresh with Long Lasting Scent, Red Collection, Swagger with Cedarwood Scent, 24 oz (Pack of 2)
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.8
Reviews
8.2K
Latest month sales
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