Mens Shampoo Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Mens Shampoo sales on Amazon US totaled 610,000 units in July 2026 (▼ 17.0% vs. the prior month), generating an estimated $9,551,130 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.5% of unit volume and 41.2% of revenue, while a typical listing is priced at $17.83. The keyword itself pulled 79,349 Amazon queries over the same period (▲ 11.4% MoM).
Zooming out to the 12-month window ending July 2026, the mens shampoo Top 50 moved 6,619,500 units and $110,170,410 in cumulative sales — an average of 551,625 units and $9,180,867 per month. Monthly throughput topped out at 735,000 units in June 2026 and dipped to 370,700 in May 2026, leaving the latest reading 31.3% higher than August 2025.
Mens Shampoo Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
610K
▼ 17.0% MoM
Monthly Revenue 2026/07
$9.6M
▼ 21.8% MoM
Top 10 Market Share 2026/07
52.5%
Mens Shampoo Market Share & Sales Concentration on Amazon US — July 2026
The most-sold mens shampoo listing on Amazon US in July 2026 is ASIN B00AINMFAC (Brand: Nizoral), which sold 100,000 units at $16.88 apiece — equal to 16.4% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 320,000 units and $3,932,100 in July 2026 — 52.5% of unit volume and 41.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Mens Shampoo' on Amazon
July 2026
Is 52.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00AINMFAC
Nizoral Anti-Dandruff Shampoo with 1% Ketoconazole, Fresh Scent, 7 Fl Oz
100K
▲ 0.0%vs. prior month
$1.6M
latest month
12-month trend
B076JK8PXX
TRESemmé Rich Moisture Hydrating Shampoo & Conditioner Set 28 oz 2 Pack | Moisturizing for frizz-prone hair, Restores damaged hair, Moisturizes & detangles, Shampoo and Conditioner set
40K
▲ 100.0%vs. prior month
$424K
latest month
12-month trend
B08TKNMW1Z
Dove Men Body & Face Wash Clean Comfort Men's Body Wash with 30 oz | For dry skin, Helps hydrate and smooth skin, With Micro moisture technology, For daily showers, Clean Comfort scent
30K
▼ 25.0%vs. prior month
$325.2K
latest month
12-month trend
B0BBBSMV94
Native Coconut & Vanilla Shampoo and Conditioner Contain Naturally Derived Ingredients | All Hair Types, Color & Treated, Fine to Dry Damaged, Sulfate & Dye Free - 2-Pack
30K
▼ 50.0%vs. prior month
$592.5K
latest month
12-month trend
B0DV43L7J8
CeraVe Hydrating Anti Dandruff Shampoo, Itchy Scalp Treatment, 12oz | Helps Eliminate Flakes with 1% Pyrithione Zinc, Hyaluronic Acid, Niacinamide and Ceramides In A Sulfate Free Formula
20K
▼ 33.3%vs. prior month
$199.4K
latest month
12-month trend
B001UGL84U
Selsun Blue Medicated Antidandruff Shampoo, 11 fl. oz. | Maximum strength scalp treatment with 1% selenium sulfide, itchy scalp relief, for soft and silky hair
20K
▲ 0.0%vs. prior month
$158.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Mens Shampoo Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nizoral is the best-performing mens shampoo brand in July 2026, moving 100,000 units across 1 ASIN for 31.3% of Top 10 volume. TRESemmé follows with 40,000 units (12.5%), ahead of Head & Shoulders on 40,000 units (12.5%).
Volume is spread across 9 brands, with the top three holding 56.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.38 to $16.88, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nizoral
1 ASIN in Top 10
31.3%
Units
100K
Revenue
$1.6M
Avg. price
$16.88
B00AINMFAC
$16.88·★4.6·120.1K revsNizoral Anti-Dandruff Shampoo with 1% Ketoconazole, Fresh Scent, 7 Fl Oz
Units sold100K
TRESemmé
1 ASIN in Top 10
12.5%
Units
40K
Revenue
$424K
Avg. price
$10.74
B076JK8PXX
$10.74·★4.7·10.9K revsTRESemmé Rich Moisture Hydrating Shampoo & Conditioner Set 28 oz 2 Pack | Moisturizing for frizz-prone hair, Restores damaged hair, Moisturizes & detangles, Shampoo and Conditioner set
Units sold40K
Head & Shoulders
2 ASINs in Top 10
12.5%
Units
40K
Revenue
$375.4K
Avg. price
$9.38
B01NAAZEHL
$6.29·★4.7·6.5K revsHead & Shoulders Classic Clean 2-in-1 Anti-Dandruff Shampoo and Conditioner, Travel Size, 72-Hour Protection, 8.45 fl oz
Units sold20KB0B96LXQ49
$12.47·★4.8·1.6K revsHead & Shoulders Classic Clean Anti-Dandruff Shampoo, 72-Hour Dandruff Protection, 1% Pyrithione Zinc, 28.2 fl oz
Units sold20K
Trending Mens Shampoo Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0B96LXQ49 booked 20K units at $12.47, with ▲ 100.0% MoM change. On the growth side, B076JK8PXX leads positive momentum with ▲ 100.0% MoM growth on 40K units, with B003PJKNLY close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0B96LXQ49
Head & Shoulders Classic Clean Anti-Dandruff Shampoo, 72-Hour Dandruff Protection, 1% Pyrithione Zinc, 28.2 fl oz
Price
$12.47
Rating
4.8
Reviews
1.6K
Latest month sales
B076JK8PXX
TRESemmé Rich Moisture Hydrating Shampoo & Conditioner Set 28 oz 2 Pack | Moisturizing for frizz-prone hair, Restores damaged hair, Moisturizes & detangles, Shampoo and Conditioner set
Price
$10.74
Rating
4.7
Reviews
10.9K
Latest month sales
B003PJKNLY
Prell Original Green Shampoo – Classic Clean Deep Cleansing Shampoo for Men & Women | 13.5 oz
Unlock to view ASIN details and product titles
Price
$3.56
Rating
4.7
Reviews
7.9K
Latest month sales
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