Mens Beard Dye Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Mens Beard Dye sales on Amazon US totaled 132,100 units in July 2026 (▼ 1.3% vs. the prior month), generating an estimated $1,835,107 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 49.2% of unit volume and 40.6% of revenue, while a typical listing is priced at $15.85. The keyword itself pulled 17,182 Amazon queries over the same period (▲ 4.0% MoM).
Zooming out to the 12-month window ending July 2026, the mens beard dye Top 50 moved 1,464,600 units and $20,280,255 in cumulative sales — an average of 122,050 units and $1,690,021 per month. Monthly throughput topped out at 136,900 units in October 2025 and dipped to 77,300 in May 2026, leaving the latest reading 5.2% higher than August 2025.
Mens Beard Dye Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
132.1K
▼ 1.3% MoM
Monthly Revenue 2026/07
$1.8M
▼ 3.7% MoM
Top 10 Market Share 2026/07
49.2%
Mens Beard Dye Market Share & Sales Concentration on Amazon US — July 2026
The most-sold mens beard dye listing on Amazon US in July 2026 is ASIN B00IDCV49I (Brand: Just for Men), which sold 10,000 units at $11.97 apiece — equal to 7.6% of every unit tracked in this report.
The Top 10 ASINs account for 65,000 units and $745,180 in July 2026 — 49.2% of unit volume and 40.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Mens Beard Dye' on Amazon
July 2026
Is 49.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00IDCV49I
JUST FOR MEN Mustache & Beard Dye, Keratin, Medium Brown M-35 (1 Pack) | Mustache & Beard color medium brown designed for facial hair to instantly eliminate gray. Enhanced with keratin & biotin.
10K
▲ 0.0%vs. prior month
$118.6K
latest month
12-month trend
B071RLRZ39
Just for Men Control GX Beard Wash, Gradually Reduces Grey, 4 Fl Oz (1 Pk) | Control GX Beard Wash gradually reduces grays in facial hair with each wash. Keratin strenthens and thickens hair.
10K
▲ 0.0%vs. prior month
$109.4K
latest month
12-month trend
B000GCY0HG
Just For Men Mustache & Beard multiple uses Beard Coloring for Gray Hair with Brush, Keratin Biotin Aloe and Coconut Oil for Healthy Facial Hair Medium-Dark Brown, M-40, Pack of 1 (Packaging May Vary)
8K
▲ 0.0%vs. prior month
$94.7K
latest month
12-month trend
B002ED3IP0
JUST FOR MEN Mustache & Beard Dye, Keratin, Black M-60 (1 Pack) | Mustache & Beard color black designed for facial hair to instantly eliminate gray. Enhanced with keratin & biotin.
6K
▼ 14.3%vs. prior month
$71.2K
latest month
12-month trend
B00IDCV0ZG
JUST FOR MEN Mustache & Beard Dye, Keratin, Light Brown M-25 (1 Pack) | Mustache & Beard color light brown designed for facial hair to instantly eliminate gray. Enhanced with keratin & biotin.
6K
▲ 0.0%vs. prior month
$71.8K
latest month
12-month trend
B010PPOTMY
JUST FOR MEN Mustache & Beard Dye, Keratin, Real Black M-55 (1 Pack) | Mustache & Beard color real black designed for facial hair to instantly eliminate gray. Enhanced with keratin & biotin.
6K
▲ 0.0%vs. prior month
$71.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Mens Beard Dye Brands on Amazon US — Top 2 Brand Sales Concentration (July 2026)
Just for Men is the best-performing mens beard dye brand in July 2026, moving 60,000 units across 9 ASINs for 92.3% of Top 10 volume. Shea Moisture follows with 5,000 units (7.7%).
With 2 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.99 to $11.17, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Just for Men
9 ASINs in Top 10
92.3%
Units
60K
Revenue
$695.1K
Avg. price
$11.17
B00IDCV49I
$11.97·★4.6·9.7K revsJUST FOR MEN Mustache & Beard Dye, Keratin, Medium Brown M-35 (1 Pack) | Mustache & Beard color medium brown designed for facial hair to instantly eliminate gray. Enhanced with keratin & biotin.
Units sold10KB071RLRZ39
$10.97·★4.2·15.1K revsJust for Men Control GX Beard Wash, Gradually Reduces Grey, 4 Fl Oz (1 Pk) | Control GX Beard Wash gradually reduces grays in facial hair with each wash. Keratin strenthens and thickens hair.
Units sold10KB000GCY0HG
$11.97·★4.6·4.1K revsJust For Men Mustache & Beard multiple uses Beard Coloring for Gray Hair with Brush, Keratin Biotin Aloe and Coconut Oil for Healthy Facial Hair Medium-Dark Brown, M-40, Pack of 1 (Packaging May Vary)
Units sold8KB002ED3IP0
$11.97·★4.6·8.9K revsJUST FOR MEN Mustache & Beard Dye, Keratin, Black M-60 (1 Pack) | Mustache & Beard color black designed for facial hair to instantly eliminate gray. Enhanced with keratin & biotin.
Units sold6KB00IDCV0ZG
$10.88·★4.6·5.1K revsJUST FOR MEN Mustache & Beard Dye, Keratin, Light Brown M-25 (1 Pack) | Mustache & Beard color light brown designed for facial hair to instantly eliminate gray. Enhanced with keratin & biotin.
Units sold6KB010PPOTMY
$10.88·★4.6·4.3K revsJUST FOR MEN Mustache & Beard Dye, Keratin, Real Black M-55 (1 Pack) | Mustache & Beard color real black designed for facial hair to instantly eliminate gray. Enhanced with keratin & biotin.
Units sold6KB002ECZEVM
$11.97·★4.6·5.5K revsJust for Men Mustache & Beard Dye, Keratin, Light-Medium Brown M-30 (1 Pk) | Mustache & Beard color light-medium brown designed for facial hair to instantly eliminate gray. Enhanced with keratin.
Units sold5KB0BG65M7BD
$9.99·★4.3·2.7K revsJUST FOR MEN 1-Day Beard & Brow Color, Temporary Color, Black | 1-Day Beard & Brow Color black temporarily covers grays, fills-in patchy areas for well-defined, thicker look.
Units sold5KB001FXSQHK
$9.97·★4.3·4.2K revsJUST FOR MEN Touch of Gray, Salt & Pepper Look, Black T-55 (1 Pack) | Touch of Gray black instantly blends away grays for subtle salt & pepper look. Easy comb applicator & no-mix formula.
Units sold4K
Shea Moisture
1 ASIN in Top 10
7.7%
Units
5K
Revenue
$50K
Avg. price
$8.99
B07Q9C3HCC
$8.99·★4.5·7.8K revsSheaMoisture Beard Conditioning Oil for a Full Beard Maracuja Oil and Shea Butter to Moisturize and Soften 3.2 oz
Units sold5K
Trending Mens Beard Dye Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B001FXSQHK booked 4K units at $9.97, with ▲ 0.0% MoM change. On the growth side, B000NSTYOC leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B00DYY348Y close behind at ▲ 200.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B001FXSQHK
JUST FOR MEN Touch of Gray, Salt & Pepper Look, Black T-55 (1 Pack) | Touch of Gray black instantly blends away grays for subtle salt & pepper look. Easy comb applicator & no-mix formula.
Price
$9.97
Rating
4.3
Reviews
4.2K
Latest month sales
B000NSTYOC
JUST FOR MEN Mustache & Beard Dye, Keratin, Dark Brown M-45 (3 Pack) | Mustache & Beard color dark brown designed for facial hair to instantly eliminate gray. Enhanced with keratin & biotin.
Price
$18.58
Rating
4.6
Reviews
8.9K
Latest month sales
B00DYY348Y
JUST FOR MEN Mustache & Beard Dye, Keratin, Dark Brown M-45, (1 Pack) | Mustache & Beard color dark brown designed for facial hair to instantly eliminate gray. Enhanced with keratin & biotin.
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.6
Reviews
8.8K
Latest month sales
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