Ilia Super Serum Skin Tint Spf 40 Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Ilia Super Serum Skin Tint Spf 40 sales on Amazon US totaled 306,700 units in July 2026 (▼ 47.8% vs. the prior month), generating an estimated $10,139,319 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.1% of unit volume and 59.9% of revenue, while a typical listing is priced at $31.62. The keyword itself pulled 31,059 Amazon queries over the same period (▼ 12.7% MoM).
Zooming out to the 12-month window ending July 2026, the ilia super serum skin tint spf 40 Top 50 moved 3,419,800 units and $112,776,162 in cumulative sales — an average of 284,983 units and $9,398,014 per month. Monthly throughput topped out at 587,000 units in June 2026 and dipped to 191,000 in May 2026, leaving the latest reading 42.4% higher than August 2025.
Ilia Super Serum Skin Tint Spf 40 Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
306.7K
▼ 47.8% MoM
Monthly Revenue 2026/07
$10.1M
▼ 50.6% MoM
Top 10 Market Share 2026/07
55.1%
Ilia Super Serum Skin Tint Spf 40 Market Share & Sales Concentration on Amazon US — July 2026
The most-sold ilia super serum skin tint spf 40 listing on Amazon US in July 2026 is ASIN B00ZPWR0N8 (Brand: EltaMD), which sold 30,000 units at $47.00 apiece — equal to 9.8% of every unit tracked in this report.
The Top 10 ASINs account for 169,000 units and $6,072,000 in July 2026 — 55.1% of unit volume and 59.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Ilia Super Serum Skin Tint Spf 40' on Amazon
July 2026
Is 55.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00ZPWR0N8
EltaMD UV Clear Face Sunscreen with Zinc Oxide, Oil-Free, SPF 46 and SPF 50 | Calms and Protects Acne-Prone Skin and Rosacea, No White Cast, Dermatologist Recommended, Available in Three Tints and Sizes
30K
▼ 40.0%vs. prior month
$1.4M
latest month
12-month trend
B0FXH5LHN8
SKIN1004 Hyalu-Cica Water-Fit Sun Serum UV, SPF 50 Sunscreen, 1.69 fl.oz | UV Protection Centella Sunscreen for Face with Hyaluronic Acid, Lightweight, No White Cast, Korean Skin Care
30K
▼ 57.1%vs. prior month
$497.1K
latest month
12-month trend
B00J5KDCO2
EltaMD UV Daily Face Sunscreen Moisturizer, Zinc Oxide, SPF 40 and SPF 50 | Hydrates and Protects Dry Dehydrated Skin, Lightweight, No White Cast, Dermatologist Recommended, Available in Three Tints
20K
▼ 71.4%vs. prior month
$860K
latest month
12-month trend
B07RW4CHC3
DRMTLGY Universal Tinted Moisturizer SPF 46, Dewy Tinted Sunscreen
20K
▼ 50.0%vs. prior month
$620K
latest month
12-month trend
B093W7CDWD
Colorescience FLEX Tinted Mineral Sunscreen SPF, Tone-Adapting Buildable Coverage with Zinc Oxide
20K
▼ 60.0%vs. prior month
$1.2M
latest month
12-month trend
B008C13146
MAYBELLINE Dream Fresh Skin Hydrating BB cream, 8-in-1 Skin Perfecting Beauty Balm with Broad Spectrum SPF 30, Sheer Tint Coverage, Oil-Free, Light/Medium, 1 Fl Oz
10K
▼ 50.0%vs. prior month
$78.9K
latest month
12-month trend
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Best Ilia Super Serum Skin Tint Spf 40 Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
EltaMD is the best-performing ilia super serum skin tint spf 40 brand in July 2026, moving 60,000 units across 3 ASINs for 35.5% of Top 10 volume. SKIN1004 follows with 30,000 units (17.8%), ahead of Colorescience on 29,000 units (17.2%).
With 7 brands splitting the Top 10 and 70.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $16.59 to $58.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
EltaMD
3 ASINs in Top 10
35.5%
Units
60K
Revenue
$2.8M
Avg. price
$47.33
B00ZPWR0N8
$47.00·★4.5·21.5K revsEltaMD UV Clear Face Sunscreen with Zinc Oxide, Oil-Free, SPF 46 and SPF 50 | Calms and Protects Acne-Prone Skin and Rosacea, No White Cast, Dermatologist Recommended, Available in Three Tints and Sizes
Units sold30KB00J5KDCO2
$43.00·★4.6·25K revsEltaMD UV Daily Face Sunscreen Moisturizer, Zinc Oxide, SPF 40 and SPF 50 | Hydrates and Protects Dry Dehydrated Skin, Lightweight, No White Cast, Dermatologist Recommended, Available in Three Tints
Units sold20KB0DM9YRKVD
$52.00·★4.4·1K revsEltaMD UV Skin Recovery 100% Mineral Face Sunscreen, SPF 50 | Red Color Correcting, Safe For Rosacea and Post-Procedure Skin, No White Cast, Zinc Oxide, Dermatologist Recommended
Units sold10K
SKIN1004
1 ASIN in Top 10
17.8%
Units
30K
Revenue
$497.1K
Avg. price
$16.59
B0FXH5LHN8
$16.59·★4.4·1.8K revsSKIN1004 Hyalu-Cica Water-Fit Sun Serum UV, SPF 50 Sunscreen, 1.69 fl.oz | UV Protection Centella Sunscreen for Face with Hyaluronic Acid, Lightweight, No White Cast, Korean Skin Care
Units sold30K
Colorescience
2 ASINs in Top 10
17.2%
Units
29K
Revenue
$1.7M
Avg. price
$58.00
B093W7CDWD
$58.00·★4.5·6.1K revsColorescience FLEX Tinted Mineral Sunscreen SPF, Tone-Adapting Buildable Coverage with Zinc Oxide
Units sold20KB0F6SQ5127
$58.00·★4.4·1.1K revsColorescience FLEX Tinted Mineral Sunscreen SPF, Tone-Adapting Buildable Coverage with Zinc Oxide
Units sold9K
Trending Ilia Super Serum Skin Tint Spf 40 Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07BWYRQ8C booked 10K units at $29.00, with ▲ 0.0% MoM change. On the growth side, B0FB5WKLRM leads positive momentum with ▲ 150.0% MoM growth on 5K units, with B09TMPW3KF close behind at ▲ 150.0% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07BWYRQ8C
ILIA Limitless Lash Mascara (After Midnight | Soft black) | Lengthen, Lift, Separate | 12-HR Wear | Smudge-Resistant | Conditioning | Safe for Sensitive Eyes, Clean, Cruelty-Free
Price
$29.00
Rating
4.3
Reviews
7.1K
Latest month sales
B0FB5WKLRM
The Ordinary UV Filters SPF 45 Serum Sunscreen for Face, Lightweight Hydrating Broad-Spectrum Sunscreen, UVA/UVB Protection, Non-Comedogenic, No White Cast, 2 Fl Oz
Price
$19.00
Rating
4.6
Reviews
807
Latest month sales
B09TMPW3KF
LAURA GELLER Ideal Fix Eye Concealer for Mature Skin – Light
Unlock to view ASIN details and product titles
Price
$28.00
Rating
4.3
Reviews
1.6K
Latest month sales
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