Physicians Formula Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Physicians Formula sales on Amazon US totaled 237,100 units in July 2026 (▼ 20.4% vs. the prior month), generating an estimated $3,971,023 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 82.7% of unit volume and 86.1% of revenue, while a typical listing is priced at $14.78. The keyword itself pulled 34,469 Amazon queries over the same period (▼ 18.2% MoM).
Zooming out to the 12-month window ending July 2026, the physicians formula Top 50 moved 2,905,700 units and $52,731,988 in cumulative sales — an average of 242,142 units and $4,394,332 per month. Monthly throughput topped out at 315,800 units in November 2025 and dipped to 155,800 in May 2026, leaving the latest reading 3.2% higher than August 2025.
Physicians Formula Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
237.1K
▼ 20.4% MoM
Monthly Revenue 2026/07
$4M
▼ 32.8% MoM
Top 10 Market Share 2026/07
82.7%
Physicians Formula Market Share & Sales Concentration on Amazon US — July 2026
The most-sold physicians formula listing on Amazon US in July 2026 is ASIN B07PBXXNCY (Brand: CLEAN SKIN CLUB), which sold 100,000 units at $17.95 apiece — equal to 42.2% of every unit tracked in this report and 3.3× the volume of the No. 2 listing.
The Top 10 ASINs account for 196,000 units and $3,419,610 in July 2026 — 82.7% of unit volume and 86.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Physicians Formula' on Amazon
July 2026
Is 82.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07PBXXNCY
Clean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B0DM4D187H
Palladio Under Eye Brightener, Conceal, Brightens, Reduces Appearance of Dark Circles, With Caffeine Peptides & Vitamin E, Tired Skin Color Correcting Brightener & Primer, Light to Medium (Soft Pink)
30K
▲ 200.0%vs. prior month
$367.5K
latest month
12-month trend
B01J1A3TFW
REVLON ColorStay Pencil Waterproof Eyeliner, 201 Black, 2 pack | Waterproof pencil eyeliner with built-in sharpener. Smudge-proof, long-lasting, intense matte color.
20K
▼ 33.3%vs. prior month
$225K
latest month
12-month trend
B01H1V7WQU
LAURA GELLER Baked Balance-n-Brighten Powder Foundation – Light
10K
▼ 75.0%vs. prior month
$299.7K
latest month
12-month trend
B0725YPBPR
LAURA GELLER Baked Balance-n-Brighten Powder Foundation – Medium
10K
▼ 66.7%vs. prior month
$300.2K
latest month
12-month trend
B077T6F98M
LAURA GELLER Baked Balance-N-Glow Illuminating Powder Foundation - Light
8K
▲ 33.3%vs. prior month
$152.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Physicians Formula Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
CLEAN SKIN CLUB is the best-performing physicians formula brand in July 2026, moving 100,000 units across 1 ASIN for 51.0% of Top 10 volume. Palladio follows with 30,000 units (15.3%), ahead of LAURA GELLER NEW YORK on 28,000 units (14.3%).
With 6 brands splitting the Top 10 and 80.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $12.59 to $32.83, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
CLEAN SKIN CLUB
1 ASIN in Top 10
51.0%
Units
100K
Revenue
$1.8M
Avg. price
$17.95
B07PBXXNCY
$17.95·★4.8·44.4K revsClean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
Units sold100K
Palladio
1 ASIN in Top 10
15.3%
Units
30K
Revenue
$367.5K
Avg. price
$12.59
B0DM4D187H
$12.59·★4.1·6.9K revsPalladio Under Eye Brightener, Conceal, Brightens, Reduces Appearance of Dark Circles, With Caffeine Peptides & Vitamin E, Tired Skin Color Correcting Brightener & Primer, Light to Medium (Soft Pink)
Units sold30K
LAURA GELLER NEW YORK
3 ASINs in Top 10
14.3%
Units
28K
Revenue
$752.2K
Avg. price
$32.83
B01H1V7WQU
$32.00·★4.2·17.9K revsLAURA GELLER Baked Balance-n-Brighten Powder Foundation – Light
Units sold10KB0725YPBPR
$32.00·★4.3·21.4K revsLAURA GELLER Baked Balance-n-Brighten Powder Foundation – Medium
Units sold10KB077T6F98M
$34.49·★4.2·9.7K revsLAURA GELLER Baked Balance-N-Glow Illuminating Powder Foundation - Light
Units sold8K
Trending Physicians Formula Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B001MV5TU2 booked 3K units at $12.64, with ▲ 0.0% MoM change. On the growth side, B0DM4D187H leads positive momentum with ▲ 200.0% MoM growth on 30K units, with B077T6F98M close behind at ▲ 33.3% MoM on 8K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B001MV5TU2
Physicians Formula Setting Powder Palette Multi-Colored Pressed Finishing Powder Translucent, Natural Coverage, Dermatologist Tested, Clinicially Tested
Price
$12.64
Rating
4.6
Reviews
8.9K
Latest month sales
B0DM4D187H
Palladio Under Eye Brightener, Conceal, Brightens, Reduces Appearance of Dark Circles, With Caffeine Peptides & Vitamin E, Tired Skin Color Correcting Brightener & Primer, Light to Medium (Soft Pink)
Price
$12.59
Rating
4.1
Reviews
6.9K
Latest month sales
B077T6F98M
LAURA GELLER Baked Balance-N-Glow Illuminating Powder Foundation - Light
Unlock to view ASIN details and product titles
Price
$34.49
Rating
4.2
Reviews
9.7K
Latest month sales
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