Maybelline Lip Liner Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Maybelline Lip Liner sales on Amazon US totaled 172,400 units in July 2026 (▼ 18.4% vs. the prior month), generating an estimated $1,659,002 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.1% of unit volume and 56.1% of revenue, while a typical listing is priced at $9.27. The keyword itself pulled 27,706 Amazon queries over the same period (▲ 8.0% MoM).
Zooming out to the 12-month window ending July 2026, the maybelline lip liner Top 50 moved 2,054,950 units and $20,697,156 in cumulative sales — an average of 171,246 units and $1,724,763 per month. Monthly throughput topped out at 223,900 units in December 2025 and dipped to 99,200 in May 2026, leaving the latest reading 3.5% higher than August 2025.
Maybelline Lip Liner Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
172.4K
▼ 18.4% MoM
Monthly Revenue 2026/07
$1.7M
▼ 28.9% MoM
Top 10 Market Share 2026/07
55.1%
Maybelline Lip Liner Market Share & Sales Concentration on Amazon US — July 2026
The most-sold maybelline lip liner listing on Amazon US in July 2026 is ASIN B0GNTLR45X (Brand: MAYBELLINE), which sold 30,000 units at $10.82 apiece — equal to 17.4% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 95,000 units and $931,150 in July 2026 — 55.1% of unit volume and 56.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Maybelline Lip Liner' on Amazon
July 2026
Is 55.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0GNTLR45X
MAYBELLINE Lash Sensational Sky Tubes Tubing Mascara, Extension-Like Lengthening Mascara, 24HR Eye Makeup with Shea Butter & Castor Oil, Very Black, 1 Count
30K
▲ 50.0%vs. prior month
$322.8K
latest month
12-month trend
B0BVPNQW1C
Sacheu Lip Liner STAY-N Peel Off Lip Stain, Longwear, p-INKED | Water-resistant, transfer & smudge-proof, lip tint with hyaluronic acid & vitamin E for conditioning benefits, matte finish
10K
▼ 50.0%vs. prior month
$130.5K
latest month
12-month trend
B0CMYR1CNK
e.l.f. Cream Glide Lip Liner, Highly-Pigmented Pencil For Shaping & Sculpting Lips, Semi-Matte Finish, Vegan & Cruelty-Free
10K
▲ 0.0%vs. prior month
$20K
latest month
12-month trend
B07W8JJ61X
MAYBELLINE Hyper Easy Liquid Pen No-Skip Eyeliner, Satin Finish, Waterproof Formula, Pitch Black, 0.018 Fl Oz
8K
▼ 20.0%vs. prior month
$70.6K
latest month
12-month trend
B0CN1D9C6Q
Wonderskin Lipliner Pencil - 360 Contour Lipliner, Longwear, Waterproof | Waterproof saddle lip liner, longwear formula glides on smoothly for precise definition and all-day lip contour.
7K
▲ 40.0%vs. prior month
$114.6K
latest month
12-month trend
B0F2XV7B78
e.l.f. Cream Glide Lip Liner, Highly-Pigmented Pencil For Shaping & Sculpting Lips, Semi-Matte Finish, Vegan & Cruelty-Free
7K
▲ 0.0%vs. prior month
$14K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Maybelline Lip Liner Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
MAYBELLINE is the best-performing maybelline lip liner brand in July 2026, moving 38,000 units across 2 ASINs for 40.0% of Top 10 volume. e.l.f. follows with 17,000 units (17.9%), ahead of Wonderskin on 14,000 units (14.7%).
With 7 brands splitting the Top 10 and 72.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $2.00 to $17.10, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
MAYBELLINE
2 ASINs in Top 10
40.0%
Units
38K
Revenue
$393.4K
Avg. price
$9.90
B0GNTLR45X
$10.82·★4.2·1.4K revsMAYBELLINE Lash Sensational Sky Tubes Tubing Mascara, Extension-Like Lengthening Mascara, 24HR Eye Makeup with Shea Butter & Castor Oil, Very Black, 1 Count
Units sold30KB07W8JJ61X
$8.98·★4.3·67.8K revsMAYBELLINE Hyper Easy Liquid Pen No-Skip Eyeliner, Satin Finish, Waterproof Formula, Pitch Black, 0.018 Fl Oz
Units sold8K
e.l.f.
2 ASINs in Top 10
17.9%
Units
17K
Revenue
$34K
Avg. price
$2.00
B0CMYR1CNK
$2.00·★4.6·19.6K revse.l.f. Cream Glide Lip Liner, Highly-Pigmented Pencil For Shaping & Sculpting Lips, Semi-Matte Finish, Vegan & Cruelty-Free
Units sold10KB0F2XV7B78
$2.00·★4.6·19.6K revse.l.f. Cream Glide Lip Liner, Highly-Pigmented Pencil For Shaping & Sculpting Lips, Semi-Matte Finish, Vegan & Cruelty-Free
Units sold7K
Wonderskin
2 ASINs in Top 10
14.7%
Units
14K
Revenue
$268.6K
Avg. price
$17.10
B0CN1D9C6Q
$14.40·★3.8·5K revsWonderskin Lipliner Pencil - 360 Contour Lipliner, Longwear, Waterproof | Waterproof saddle lip liner, longwear formula glides on smoothly for precise definition and all-day lip contour.
Units sold7KB0BSLXXJ28
$19.80·★3.8·32.4K revsWonderskin Lip Stain – Long Lasting, Waterproof, Lip Tint Peel Off Masque | Transfer-proof toffee rose lip tint with comfortable all-day wear for natural-looking lips from day to night.
Units sold7K
Trending Maybelline Lip Liner Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0CN1D9C6Q booked 7K units at $14.40, with ▲ 40.0% MoM change. On the growth side, B07PGQDWMT leads positive momentum with ▲ 233.3% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CN1D9C6Q
Wonderskin Lipliner Pencil - 360 Contour Lipliner, Longwear, Waterproof | Waterproof saddle lip liner, longwear formula glides on smoothly for precise definition and all-day lip contour.
Price
$14.40
Rating
3.8
Reviews
5K
Latest month sales
B07PKW2MKF
wet n wild Perfect Pout Matte Retractable Gel Lip Liner Pencil, Rich Creamy Long Lasting Color, Well-Defined and Flawless Application, Vegan & Cruelty-Free - Purple Lay Down the Mauves
Price
$3.29
Rating
4.4
Reviews
12.2K
Latest month sales
B07PGQDWMT
MAYBELLINE Super Stay Ink Crayon Lipstick Makeup, Precision Tip Matte Lip Crayon with Built-in Sharpener, Longwear Up To 8Hrs, Lead The Way, Pink Beige, 1 Count
Unlock to view ASIN details and product titles
Price
$9.98
Rating
4.5
Reviews
41.2K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this maybelline lip liner report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card