Covergirl Lip Stain Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Covergirl Lip Stain sales on Amazon US totaled 156,200 units in July 2026 (▼ 33.9% vs. the prior month), generating an estimated $2,102,358 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 65.3% of unit volume and 77.1% of revenue, while a typical listing is priced at $9.27. The keyword itself pulled 41,126 Amazon queries over the same period (▲ 8.4% MoM).
Zooming out to the 12-month window ending July 2026, the covergirl lip stain Top 50 moved 2,218,900 units and $30,153,418 in cumulative sales — an average of 184,908 units and $2,512,785 per month. Monthly throughput topped out at 266,450 units in November 2025 and dipped to 91,800 in May 2026, leaving the latest reading 8.1% lower than August 2025.
Covergirl Lip Stain Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
156.2K
▼ 33.9% MoM
Monthly Revenue 2026/07
$2.1M
▼ 43.6% MoM
Top 10 Market Share 2026/07
65.3%
Covergirl Lip Stain Market Share & Sales Concentration on Amazon US — July 2026
The most-sold covergirl lip stain listing on Amazon US in July 2026 is ASIN B0032RMX3U (Brand: Clinique), which sold 30,000 units at $25.00 apiece — equal to 19.2% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 102,000 units and $1,621,670 in July 2026 — 65.3% of unit volume and 77.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Covergirl Lip Stain' on Amazon
July 2026
Is 65.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0032RMX3U
Clinique Almost Lipstick Tinted Lip Balm in 3 Iconic Shades Black Honey, Pink, and Nude Honey | Sheer + Lightweight
30K
▼ 62.5%vs. prior month
$685.8K
latest month
12-month trend
B0BVPNQW1C
Sacheu Lip Liner STAY-N Peel Off Lip Stain, Longwear, p-INKED | Water-resistant, transfer & smudge-proof, lip tint with hyaluronic acid & vitamin E for conditioning benefits, matte finish
10K
▼ 50.0%vs. prior month
$130.5K
latest month
12-month trend
B0B9YHX8DX
Wonderskin Lip Stain – Long Lasting, Waterproof, Lip Tint Peel Off Masque | Transfer-proof nude lip tint with comfortable all-day wear for natural-looking lips from day to night.
10K
▼ 50.0%vs. prior month
$220K
latest month
12-month trend
B0F3J7LLBR
e.l.f. Sheer For It Blush Tint, Left On Red | Multi-Use, Long-Lasting Lip & Cheek Makeup, Creates A Natural Flush Finish, Vegan & Cruelty-Free
10K
▲ 11.1%vs. prior month
$50K
latest month
12-month trend
B0FJSNRLH3
EADEM Tinted Lip Balm, Moisturizing Lip Gloss Tube for Women, Guava Fresca | Le Chouchou, Lip Softening Balm with Cooling Metal Applicator, Plumps & Smoothes Lips, Infused with Acai & Mongongo Butter
10K
▲ 25.0%vs. prior month
$240K
latest month
12-month trend
B0163BMUFM
Burt's Bees Lip Tint Balm, Fiery Red Dahlia, 0.15 oz., 2 Tubes | Tinted Balm Formula, Color Infused with Hydrating Shea Butter for a Natural Looking Buildable Finish, 8 Hour Moisture
9K
▲ 12.5%vs. prior month
$80.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Covergirl Lip Stain Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Clinique is the best-performing covergirl lip stain brand in July 2026, moving 30,000 units across 1 ASIN for 29.4% of Top 10 volume. e.l.f. follows with 16,000 units (15.7%), ahead of COVERGIRL on 11,000 units (10.8%).
Volume is spread across 8 brands, with the top three holding 55.9% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $6.89 to $25.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Clinique
1 ASIN in Top 10
29.4%
Units
30K
Revenue
$685.8K
Avg. price
$25.00
B0032RMX3U
$25.00·★4.5·18.5K revsClinique Almost Lipstick Tinted Lip Balm in 3 Iconic Shades Black Honey, Pink, and Nude Honey | Sheer + Lightweight
Units sold30K
e.l.f.
2 ASINs in Top 10
15.7%
Units
16K
Revenue
$97.9K
Avg. price
$6.89
B0F3J7LLBR
$5.79·★4.4·10K revse.l.f. Sheer For It Blush Tint, Left On Red | Multi-Use, Long-Lasting Lip & Cheek Makeup, Creates A Natural Flush Finish, Vegan & Cruelty-Free
Units sold10KB0CMJZ8G6Y
$8.00·★4.6·30.1K revse.l.f. Glow Reviver Lip Oil, Rose Envy | Nourishing Tinted Lip Oil For A High-shine Finish, Infused With Jojoba Oil, Vegan & Cruelty-free
Units sold6K
COVERGIRL
2 ASINs in Top 10
10.8%
Units
11K
Revenue
$95.5K
Avg. price
$8.98
B0CLYLPM2B
$8.98·★3.9·7.4K revsCOVERGIRL Outlast, 10 Sugey Girl, Lipstain, Smooth Application, Precise Pen-Like Tip, Transfer-Proof, Satin Stained Finish, Vegan Formula, 0.06oz
Units sold6KB0CLYM8LF1
$8.98·★3.9·7.4K revsCovergirl Outlast Lipstain, 65 Natural Blush, Smooth Application, Precise Pen-Like Tip, Transfer-Proof, Satin Stained Finish, Vegan Formula, 0.06oz
Units sold5K
Trending Covergirl Lip Stain Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0BWX6NZLT leads positive momentum with ▲ 50.0% MoM growth on 6K units, with B0BFXM9NNW close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BWX6NZLT
NOONI Korean Lip Oil - Applepeony - pH Color-Changing Plumping Lip Gloss | 24HR Hydration, Moisturizing Lip Oil, Natural Lip Plumping Effect, Waterproof Wear, Glossy Finish, Gift Stocking Stuffers
Price
$9.12
Rating
4.0
Reviews
25.8K
Latest month sales
B0BFXM9NNW
LAURA GELLER Jelly Balm Tinted Hydrating Lip Balm – A Latte Love
Price
$19.99
Rating
4.3
Reviews
1K
Latest month sales
B0FJSNRLH3
EADEM Tinted Lip Balm, Moisturizing Lip Gloss Tube for Women, Guava Fresca | Le Chouchou, Lip Softening Balm with Cooling Metal Applicator, Plumps & Smoothes Lips, Infused with Acai & Mongongo Butter
Unlock to view ASIN details and product titles
Price
$24.00
Rating
4.5
Reviews
3K
Latest month sales
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