Covergirl Lip Stain Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Covergirl Lip Stain sales on Amazon US totaled 128,000 units in July 2026 (▼ 20.7% vs. the prior month), generating an estimated $1,446,994 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.6% of unit volume and 67.5% of revenue, while a typical listing is priced at $9.37. The keyword itself pulled 39,787 Amazon queries over the same period (▲ 4.7% MoM).
Zooming out to the 12-month window ending July 2026, the covergirl lip stain Top 50 moved 1,859,950 units and $21,966,607 in cumulative sales — an average of 154,996 units and $1,830,551 per month. Monthly throughput topped out at 219,750 units in November 2025 and dipped to 86,200 in May 2026, leaving the latest reading 12.0% lower than August 2025.
Covergirl Lip Stain Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
128K
▼ 20.7% MoM
Monthly Revenue 2026/07
$1.4M
▼ 22.2% MoM
Top 10 Market Share 2026/07
58.6%
Covergirl Lip Stain Market Share & Sales Concentration on Amazon US — July 2026
The most-sold covergirl lip stain listing on Amazon US in July 2026 is ASIN B0BVPNQW1C (Brand: Sacheu), which sold 10,000 units at $9.80 apiece — equal to 7.8% of every unit tracked in this report.
The Top 10 ASINs account for 75,000 units and $976,340 in July 2026 — 58.6% of unit volume and 67.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Covergirl Lip Stain' on Amazon
July 2026
Is 58.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0BVPNQW1C
Sacheu Lip Liner STAY-N Peel Off Lip Stain, Longwear, p-INKED | Water-resistant, transfer & smudge-proof, lip tint with hyaluronic acid & vitamin E for conditioning benefits, matte finish
10K
▼ 50.0%vs. prior month
$130.5K
latest month
12-month trend
B0B9YHX8DX
Wonderskin Lip Stain – Long Lasting, Waterproof, Lip Tint Peel Off Masque | Transfer-proof nude lip tint with comfortable all-day wear for natural-looking lips from day to night.
10K
▼ 50.0%vs. prior month
$220K
latest month
12-month trend
B0F3J7LLBR
e.l.f. Sheer For It Blush Tint, Left On Red | Multi-Use, Long-Lasting Lip & Cheek Makeup, Creates A Natural Flush Finish, Vegan & Cruelty-Free
10K
▲ 11.1%vs. prior month
$50K
latest month
12-month trend
B0FJSNRLH3
EADEM Tinted Lip Balm, Moisturizing Lip Gloss Tube for Women, Guava Fresca | Le Chouchou, Lip Softening Balm with Cooling Metal Applicator, Plumps & Smoothes Lips, Infused with Acai & Mongongo Butter
10K
▲ 25.0%vs. prior month
$240K
latest month
12-month trend
B0163BMUFM
Burt's Bees Lip Tint Balm, Fiery Red Dahlia, 0.15 oz., 2 Tubes | Tinted Balm Formula, Color Infused with Hydrating Shea Butter for a Natural Looking Buildable Finish, 8 Hour Moisture
9K
▲ 12.5%vs. prior month
$80.1K
latest month
12-month trend
B0BWX6NZLT
NOONI Korean Lip Oil - Applepeony - pH Color-Changing Plumping Lip Gloss | 24HR Hydration, Moisturizing Lip Oil, Natural Lip Plumping Effect, Waterproof Wear, Glossy Finish, Gift Stocking Stuffers
6K
▲ 50.0%vs. prior month
$71.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Covergirl Lip Stain Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Sacheu is the best-performing covergirl lip stain brand in July 2026, moving 14,000 units across 2 ASINs for 18.7% of Top 10 volume. COVERGIRL follows with 11,000 units (14.7%), ahead of Wonderskin on 10,000 units (13.3%).
Volume is spread across 8 brands, with the top three holding 46.7% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.98 to $19.80, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Sacheu
2 ASINs in Top 10
18.7%
Units
14K
Revenue
$182.7K
Avg. price
$11.89
B0BVPNQW1C
$9.80·★4.0·22.8K revsSacheu Lip Liner STAY-N Peel Off Lip Stain, Longwear, p-INKED | Water-resistant, transfer & smudge-proof, lip tint with hyaluronic acid & vitamin E for conditioning benefits, matte finish
Units sold10KB0CLDDVBF4
$13.99·★4.0·22.8K revsSacheu Lip Liner STAY-N Peel Off Lip Stain, Longwear, HEY-zel | Water-resistant, transfer & smudge-proof, lip tint with hyaluronic acid & vitamin E for conditioning benefits, matte finish
Units sold4K
COVERGIRL
2 ASINs in Top 10
14.7%
Units
11K
Revenue
$95.5K
Avg. price
$8.98
B0CLYLPM2B
$8.98·★3.9·7.4K revsCOVERGIRL Outlast, 10 Sugey Girl, Lipstain, Smooth Application, Precise Pen-Like Tip, Transfer-Proof, Satin Stained Finish, Vegan Formula, 0.06oz
Units sold6KB0CLYM8LF1
$8.98·★3.9·7.4K revsCovergirl Outlast Lipstain, 65 Natural Blush, Smooth Application, Precise Pen-Like Tip, Transfer-Proof, Satin Stained Finish, Vegan Formula, 0.06oz
Units sold5K
Wonderskin
1 ASIN in Top 10
13.3%
Units
10K
Revenue
$220K
Avg. price
$19.80
B0B9YHX8DX
$19.80·★3.8·32.5K revsWonderskin Lip Stain – Long Lasting, Waterproof, Lip Tint Peel Off Masque | Transfer-proof nude lip tint with comfortable all-day wear for natural-looking lips from day to night.
Units sold10K
Trending Covergirl Lip Stain Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0BWX6NZLT leads positive momentum with ▲ 50.0% MoM growth on 6K units, with B0BFXM9NNW close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BWX6NZLT
NOONI Korean Lip Oil - Applepeony - pH Color-Changing Plumping Lip Gloss | 24HR Hydration, Moisturizing Lip Oil, Natural Lip Plumping Effect, Waterproof Wear, Glossy Finish, Gift Stocking Stuffers
Price
$9.99
Rating
4.0
Reviews
25.8K
Latest month sales
B0BFXM9NNW
LAURA GELLER Jelly Balm Tinted Hydrating Lip Balm – A Latte Love
Price
$19.99
Rating
4.3
Reviews
1K
Latest month sales
B0FJSNRLH3
EADEM Tinted Lip Balm, Moisturizing Lip Gloss Tube for Women, Guava Fresca | Le Chouchou, Lip Softening Balm with Cooling Metal Applicator, Plumps & Smoothes Lips, Infused with Acai & Mongongo Butter
Unlock to view ASIN details and product titles
Price
$24.00
Rating
4.5
Reviews
3K
Latest month sales
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