Maurten Gel Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Maurten Gel sales on Amazon US totaled 97,000 units in July 2026 (▼ 2.8% vs. the prior month), generating an estimated $3,495,577 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 70.1% of unit volume and 69.3% of revenue, while a typical listing is priced at $39.42. The keyword itself pulled 25,521 Amazon queries over the same period (▲ 31.3% MoM).
Zooming out to the 12-month window ending July 2026, the maurten gel Top 50 moved 1,096,400 units and $39,704,579 in cumulative sales — an average of 91,367 units and $3,308,715 per month. Monthly throughput topped out at 117,700 units in September 2025 and dipped to 58,450 in May 2026, leaving the latest reading 9.7% lower than August 2025.
Maurten Gel Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
97K
▼ 2.8% MoM
Monthly Revenue 2026/07
$3.5M
▼ 6.0% MoM
Top 10 Market Share 2026/07
70.1%
Maurten Gel Market Share & Sales Concentration on Amazon US — July 2026
The most-sold maurten gel listing on Amazon US in July 2026 is ASIN B07TT8B1JJ (Brand: Drink LMNT), which sold 30,000 units at $44.97 apiece — equal to 30.9% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 68,000 units and $2,421,040 in July 2026 — 70.1% of unit volume and 69.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Maurten Gel' on Amazon
July 2026
Is 70.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07TT8B1JJ
LMNT Zero Sugar Electrolytes - Citrus Salt | Drink Mix | 30-Count
30K
▼ 25.0%vs. prior month
$1.3M
latest month
12-month trend
B08BKSBMV6
Honey Stinger Organic Fruit Smoothie Energy Gel, Gluten Free & Caffeine Free, for Exercise, Running and Performance, Sports Nutrition for Home & Gym, Pre and Mid Workout, 12 Pack, 13.2 Ounce
10K
▲ 0.0%vs. prior month
$172.1K
latest month
12-month trend
B08HTSM5LR
GU Energy, Original Energy Gels, Caffeine-Free Mixed - 24 Count
8K
▲ 60.0%vs. prior month
$246.6K
latest month
12-month trend
B00LXK8Y0E
Huma Chia Energy Gel, Variety, 12 Gels | Real Food, Stomach Friendly Energy Gels
4K
▲ 33.3%vs. prior month
$119.8K
latest month
12-month trend
B0DHLS5T5R
Honey Stinger Gold Energy Gel, Gluten Free & Caffeine Free, for Exercise, Running and Performance, Sports Nutrition for Home & Gym, Pre and Mid Workout, 12 Pack, 13.2 Ounce
4K
▲ 33.3%vs. prior month
$75.5K
latest month
12-month trend
B0009W6X3W
GU Energy Original Sports Nutrition Energy Gel, Vegan, Gluten-Free, Kosher, and Dairy-Free On-the-Go Energy for Any Workout, 8-Count, Tri-Berry
3K
▲ 0.0%vs. prior month
$47.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Maurten Gel Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Drink LMNT is the best-performing maurten gel brand in July 2026, moving 30,000 units across 1 ASIN for 44.1% of Top 10 volume. GU Energy follows with 15,000 units (22.1%), ahead of Honey Stinger on 14,000 units (20.6%).
With 6 brands splitting the Top 10 and 86.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $17.69 to $44.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Drink LMNT
1 ASIN in Top 10
44.1%
Units
30K
Revenue
$1.3M
Avg. price
$44.97
B07TT8B1JJ
$44.97·★4.7·6.7K revsLMNT Zero Sugar Electrolytes - Citrus Salt | Drink Mix | 30-Count
Units sold30K
GU Energy
4 ASINs in Top 10
22.1%
Units
15K
Revenue
$472.9K
Avg. price
$32.27
B08HTSM5LR
$27.23·★4.6·1.3K revsGU Energy, Original Energy Gels, Caffeine-Free Mixed - 24 Count
Units sold8KB0009W6X3W
$15.97·★4.6·3.3K revsGU Energy Original Sports Nutrition Energy Gel, Vegan, Gluten-Free, Kosher, and Dairy-Free On-the-Go Energy for Any Workout, 8-Count, Tri-Berry
Units sold3KB000CSCRHY
$25.37·★4.8·2.8K revsGU Energy Original Sports Nutrition Energy Gel, Chocolate Outrage, 24 Count Box
Units sold2KB00CQ7QDHE
$60.51·★4.7·2.2K revsGU Energy Roctane Ultra Endurance Energy Gel, Vegan, Gluten-Free, Kosher, and Dairy-Free On-The-Go Sports Nutrition for Running, Biking, Hiking or Skiing, Assorted Flavors,24-Count
Units sold2K
Honey Stinger
2 ASINs in Top 10
20.6%
Units
14K
Revenue
$247.6K
Avg. price
$17.69
B08BKSBMV6
$16.96·★4.6·2.4K revsHoney Stinger Organic Fruit Smoothie Energy Gel, Gluten Free & Caffeine Free, for Exercise, Running and Performance, Sports Nutrition for Home & Gym, Pre and Mid Workout, 12 Pack, 13.2 Ounce
Units sold10KB0DHLS5T5R
$18.41·★4.6·1.3K revsHoney Stinger Gold Energy Gel, Gluten Free & Caffeine Free, for Exercise, Running and Performance, Sports Nutrition for Home & Gym, Pre and Mid Workout, 12 Pack, 13.2 Ounce
Units sold4K
Trending Maurten Gel Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B000CSCRHY booked 2K units at $25.37, with ▲ 100.0% MoM change. On the growth side, B0F9PNY1JJ leads positive momentum with ▲ 150.0% MoM growth on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B000CSCRHY
GU Energy Original Sports Nutrition Energy Gel, Chocolate Outrage, 24 Count Box
Price
$25.37
Rating
4.8
Reviews
2.8K
Latest month sales
B07H319S3V
MAURTEN Gel 100 Energy Gel - 12-Pack of 40g - 25g Carbohydrates per Serving - Stomach-Friendly Patented hydrogel Technology for Cycling and Running - Natural & Free of Color or preservatives
Price
$49.90
Rating
4.6
Reviews
1K
Latest month sales
B0F9PNY1JJ
Salted Original 50g Energy Gel 12-Pack | 50g Carbs, 450mg Sodium | Vegan & Gluten-Free | Thin, Easy-to-Consume Running Gels | No Hydration Mix Needed | Fuel for Longer Efforts
Unlock to view ASIN details and product titles
Price
$31.95
Rating
5.0
Reviews
62
Latest month sales
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