Optimum Nutrition Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Optimum Nutrition sales on Amazon US totaled 752,000 units in July 2026 (▼ 15.9% vs. the prior month), generating an estimated $27,102,850 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 59.8% of unit volume and 46.6% of revenue, while a typical listing is priced at $46.70. The keyword itself pulled 18,318 Amazon queries over the same period (▲ 0.2% MoM).
Zooming out to the 12-month window ending July 2026, the optimum nutrition Top 50 moved 8,804,900 units and $307,815,893 in cumulative sales — an average of 733,742 units and $25,651,324 per month. Monthly throughput topped out at 894,000 units in June 2026 and dipped to 434,600 in May 2026, leaving the latest reading 0.3% higher than August 2025.
Optimum Nutrition Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
752K
▼ 15.9% MoM
Monthly Revenue 2026/07
$27.1M
▼ 16.1% MoM
Top 10 Market Share 2026/07
59.8%
Optimum Nutrition Market Share & Sales Concentration on Amazon US — July 2026
The most-sold optimum nutrition listing on Amazon US in July 2026 is ASIN B00GL2HMES (Brand: Nutricost), which sold 100,000 units at $21.50 apiece — equal to 13.3% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 450,000 units and $12,638,200 in July 2026 — 59.8% of unit volume and 46.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Optimum Nutrition' on Amazon
July 2026
Is 59.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00GL2HMES
Nutricost Creatine Monohydrate Micronized Powder 500G, 100 Servings | 5000mg Per Serving (5g), 17.9 Oz
100K
▲ 0.0%vs. prior month
$2.1M
latest month
12-month trend
B002DYIZEE
Optimum Nutrition Creatine Monohydrate Powder, Unflavored, 10 Oz | 5g Micronized Creatine Monohydrate Powder Per Serving, Supports Muscle Strength & Power, Easy Mixing, Banned Substance Tested
80K
▲ 14.3%vs. prior month
$1.3M
latest month
12-month trend
B00DLWONF2
Optimum Nutrition Micronized Creatine Monohydrate Capsules, 100 Ct | Micronized Creatine Monohydrate Capsules, Easy to Swallow, Keto Friendly, Supports Muscle Building, Strength & Performance
40K
▼ 20.0%vs. prior month
$741.2K
latest month
12-month trend
B00J074W94
Orgain Organic Vegan Protein Powder, Creamy Chocolate Fudge - 21g Plant Protein, 6g Prebiotic Fiber, Low Net Carb, No Lactose Ingredients, No Added Sugar, Non-GMO, For Shakes & Smoothies, 2.03 lb
40K
▼ 20.0%vs. prior month
$1.2M
latest month
12-month trend
B0CMJR4XGR
Seed DS-01 Daily Synbiotic - Adult Probiotic + Prebiotic - 30-Days with Jar | 24 Probiotics + Prebiotic - Digestive & Gut Health - Bloating & Gas Relief - Improves Regularity - Vegan Capsules
40K
▼ 33.3%vs. prior month
$2.4M
latest month
12-month trend
B002DYIZEO
Optimum Nutrition Creatine Monohydrate Powder, Unflavored, 1.32 LB | 5g Micronized Creatine Monohydrate Powder Per Serving, Supports Muscle Strength & Power, Easy Mixing, Banned Substance Tested
30K
▼ 66.7%vs. prior month
$839.7K
latest month
12-month trend
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Best Optimum Nutrition Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Optimum Nutrition is the best-performing optimum nutrition brand in July 2026, moving 180,000 units across 4 ASINs for 40.0% of Top 10 volume. Nutricost follows with 100,000 units (22.2%), ahead of Orgain on 40,000 units (8.9%).
With 7 brands splitting the Top 10 and 71.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $21.50 to $31.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Optimum Nutrition
4 ASINs in Top 10
40.0%
Units
180K
Revenue
$4.2M
Avg. price
$28.43
B002DYIZEE
$15.97·★4.6·78.5K revsOptimum Nutrition Creatine Monohydrate Powder, Unflavored, 10 Oz | 5g Micronized Creatine Monohydrate Powder Per Serving, Supports Muscle Strength & Power, Easy Mixing, Banned Substance Tested
Units sold80KB00DLWONF2
$19.99·★4.7·29.7K revsOptimum Nutrition Micronized Creatine Monohydrate Capsules, 100 Ct | Micronized Creatine Monohydrate Capsules, Easy to Swallow, Keto Friendly, Supports Muscle Building, Strength & Performance
Units sold40KB002DYIZEO
$27.99·★4.6·78.4K revsOptimum Nutrition Creatine Monohydrate Powder, Unflavored, 1.32 LB | 5g Micronized Creatine Monohydrate Powder Per Serving, Supports Muscle Strength & Power, Easy Mixing, Banned Substance Tested
Units sold30KB000GISTZ4
$49.75·★4.7·48.7K revsOptimum Nutrition Gold Standard Whey Protein Powder, Vanilla Ice Cream, 2LB | 24g 100% Whey Protein Per Serving, with BCAAs, Gluten Free, Banned Substance Tested, Easy Mixing, Muscle Support & Recovery
Units sold30K
Nutricost
1 ASIN in Top 10
22.2%
Units
100K
Revenue
$2.1M
Avg. price
$21.50
B00GL2HMES
$21.50·★4.7·59.7K revsNutricost Creatine Monohydrate Micronized Powder 500G, 100 Servings | 5000mg Per Serving (5g), 17.9 Oz
Units sold100K
Orgain
1 ASIN in Top 10
8.9%
Units
40K
Revenue
$1.2M
Avg. price
$31.98
B00J074W94
$31.98·★4.5·64.9K revsOrgain Organic Vegan Protein Powder, Creamy Chocolate Fudge - 21g Plant Protein, 6g Prebiotic Fiber, Low Net Carb, No Lactose Ingredients, No Added Sugar, Non-GMO, For Shakes & Smoothies, 2.03 lb
Units sold40K
Trending Optimum Nutrition Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0DJDQCJX2 booked 30K units at $32.95, with ▲ 50.0% MoM change. On the growth side, B0C6R7WH62 leads positive momentum with ▲ 250.0% MoM growth on 7K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DJDQCJX2
Creatine for Women | Creatine Monohydrate + BCAA Powder Myo-Inositol Collagen Biotin Hyaluronic Acid Folate L Glutamine Vitamin D3 Iron Zinc D-Chiro-Maca Digestion Shelf Builder By Clean Nutra
Price
$32.95
Rating
4.4
Reviews
4K
Latest month sales
B0DVWKPJ32
THORNE Creatine, Micronized Creatine Monohydrate Powder, 30 Servings | Supports Lean Muscle Mass, Endurance & Cognitive Function*, Unflavored, 5 g per Serving, NSF Certified for Sport
Price
$36.00
Rating
4.7
Reviews
17.8K
Latest month sales
B0C6R7WH62
Body Fortress Super Advanced Whey Protein Powder, Vanilla, 3.9 lbs | Flavor: Vanilla, Immune Support, Muscle and Strength Development
Unlock to view ASIN details and product titles
Price
$60.85
Rating
4.6
Reviews
6.7K
Latest month sales
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