Caffeine Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Caffeine sales on Amazon US totaled 461,000 units in July 2026 (▼ 30.5% vs. the prior month), generating an estimated $7,015,020 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.1% of unit volume and 44.2% of revenue, while a typical listing is priced at $17.21. The keyword itself pulled 24,544 Amazon queries over the same period (▲ 8.2% MoM).
Zooming out to the 12-month window ending July 2026, the caffeine Top 50 moved 5,381,300 units and $80,704,934 in cumulative sales — an average of 448,442 units and $6,725,411 per month. Monthly throughput topped out at 662,900 units in June 2026 and dipped to 315,100 in May 2026, leaving the latest reading 25.4% higher than August 2025.
Caffeine Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
461K
▼ 30.5% MoM
Monthly Revenue 2026/07
$7M
▼ 26.8% MoM
Top 10 Market Share 2026/07
52.1%
Caffeine Market Share & Sales Concentration on Amazon US — July 2026
The most-sold caffeine listing on Amazon US in July 2026 is ASIN B091NJQ29P (Brand: Good Molecules), which sold 50,000 units at $5.97 apiece — equal to 10.8% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 240,000 units and $3,102,200 in July 2026 — 52.1% of unit volume and 44.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Caffeine' on Amazon
July 2026
Is 52.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B091NJQ29P
Good Molecules Yerba Mate Wake Up Eye Gel, Caffeine Under Eye Cream, 15 ml | Refreshes and hydrates tired under eyes with caffeine. Helps improve the look of puffiness, under eye bags, and fine lines.
50K
▼ 16.7%vs. prior month
$294K
latest month
12-month trend
B01EN6KSCQ
SToK Bold & Smooth Black Unsweetened Cold Brew Coffee, Ready to Drink Bottled Coffee, 48 fl oz
40K
▲ 0.0%vs. prior month
$197.6K
latest month
12-month trend
B0FL9GK819
Bloom Nutrition Zero Sugar Energy Drink, Apple Crisp, 12oz 12pk | 180mg natural caffeine with prebiotics, green tea extract & lychee for energy, focus and feel-good refreshment.
30K
▼ 40.0%vs. prior month
$749.7K
latest month
12-month trend
B01MUZVE1C
The Ordinary Caffeine Solution 5% + EGCG Eye Serum, Depuffing Eye Serum for Dark Circles and Tired Eyes
30K
▼ 25.0%vs. prior month
$276K
latest month
12-month trend
B0G38FGSKL
medicube Eye Patch PDRN Caffeine Collagen - Firming Gel Patches, | Age-Defying Care with Retinol & Collagen - Gel Patches for the Appearance of Dark Circles, Undereye Bags, Korean Skincare
20K
▼ 33.3%vs. prior month
$421.2K
latest month
12-month trend
B0G6F1PGGQ
SINGLES TO GO! Dunkin' Refreshers Green Tea Drink Mix Packets, 40 Count | Sugar Free, Loaded Tea Packets with Caffeine Energy from Green Tea, Aspartame-free, Just add water, Energy Drink Alternative
20K
▼ 80.0%vs. prior month
$259.6K
latest month
12-month trend
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Best Caffeine Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Good Molecules is the best-performing caffeine brand in July 2026, moving 50,000 units across 1 ASIN for 20.8% of Top 10 volume. STOK follows with 40,000 units (16.7%), ahead of Bloom Nutrition on 30,000 units (12.5%).
Volume is spread across 9 brands, with the top three holding 50.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.97 to $22.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Good Molecules
1 ASIN in Top 10
20.8%
Units
50K
Revenue
$294K
Avg. price
$5.97
B091NJQ29P
$5.97·★4.2·33.4K revsGood Molecules Yerba Mate Wake Up Eye Gel, Caffeine Under Eye Cream, 15 ml | Refreshes and hydrates tired under eyes with caffeine. Helps improve the look of puffiness, under eye bags, and fine lines.
Units sold50K
STOK
1 ASIN in Top 10
16.7%
Units
40K
Revenue
$197.6K
Avg. price
$5.99
B01EN6KSCQ
$5.99·★4.8·5.1K revsSToK Bold & Smooth Black Unsweetened Cold Brew Coffee, Ready to Drink Bottled Coffee, 48 fl oz
Units sold40K
Bloom Nutrition
1 ASIN in Top 10
12.5%
Units
30K
Revenue
$749.7K
Avg. price
$22.99
B0FL9GK819
$22.99·★4.8·1.9K revsBloom Nutrition Zero Sugar Energy Drink, Apple Crisp, 12oz 12pk | 180mg natural caffeine with prebiotics, green tea extract & lychee for energy, focus and feel-good refreshment.
Units sold30K
Trending Caffeine Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0CD32WPZV booked 10K units at $30.99, with ▲ 0.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CD32WPZV
Neuro Energy & Focus Gum, Peppermint, 90 Count | 40mg Natural Caffeine Gum, 60mg L-Theanine, Vitamin B6 + B12, Sugar Free, Vegan, Clean Nootropic Energy & Focus Supplement
Price
$30.99
Rating
4.2
Reviews
17.8K
Latest month sales
B01M01NVSS
MAXWELL HOUSE Ground Coffee, Half Caff Original Medium Roast, 25.6 oz | Half Caff Medium Roast Coffee, Smooth & Rich, Full-Bodied Flavor, Rich Aroma, Roasted in the USA Since 1892, Kosher
Price
$13.97
Rating
4.7
Reviews
6.7K
Latest month sales
B071RZ2SY6
Neuro Energy & Focus Gum, Peppermint, 54 Count | 40mg Natural Caffeine Gum, 60mg L-Theanine, Vitamin B6 + B12, Sugar Free, Vegan, Clean Nootropic Energy & Focus Supplement
Unlock to view ASIN details and product titles
Price
$24.99
Rating
4.2
Reviews
17.8K
Latest month sales
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