Bcaa Powder Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bcaa Powder sales on Amazon US totaled 474,900 units in July 2026 (▲ 2.3% vs. the prior month), generating an estimated $15,127,860 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 71.6% of unit volume and 62.8% of revenue, while a typical listing is priced at $37.47. The keyword itself pulled 28,304 Amazon queries over the same period (▲ 7.5% MoM).
Zooming out to the 12-month window ending July 2026, the bcaa powder Top 50 moved 5,147,550 units and $158,782,299 in cumulative sales — an average of 428,963 units and $13,231,858 per month. Monthly throughput topped out at 487,900 units in February 2026 and dipped to 259,200 in May 2026, leaving the latest reading 12.6% higher than August 2025.
Bcaa Powder Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
474.9K
▲ 2.3% MoM
Monthly Revenue 2026/07
$15.1M
▼ 1.2% MoM
Top 10 Market Share 2026/07
71.6%
Bcaa Powder Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bcaa powder listing on Amazon US in July 2026 is ASIN B00GL2HMES (Brand: Nutricost), which sold 100,000 units at $21.50 apiece — equal to 21.1% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 340,000 units and $9,498,500 in July 2026 — 71.6% of unit volume and 62.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bcaa Powder' on Amazon
July 2026
Is 71.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00GL2HMES
Nutricost Creatine Monohydrate Micronized Powder 500G, 100 Servings | 5000mg Per Serving (5g), 17.9 Oz
100K
▲ 0.0%vs. prior month
$2.1M
latest month
12-month trend
B002DYIZEE
Optimum Nutrition Creatine Monohydrate Powder, Unflavored, 10 Oz | 5g Micronized Creatine Monohydrate Powder Per Serving, Supports Muscle Strength & Power, Easy Mixing, Banned Substance Tested
80K
▲ 14.3%vs. prior month
$1.3M
latest month
12-month trend
B000GISTZ4
Optimum Nutrition Gold Standard Whey Protein Powder, Vanilla Ice Cream, 2LB | 24g 100% Whey Protein Per Serving, with BCAAs, Gluten Free, Banned Substance Tested, Easy Mixing, Muscle Support & Recovery
30K
▲ 0.0%vs. prior month
$1.4M
latest month
12-month trend
B0DJDQCJX2
Creatine for Women | Creatine Monohydrate + BCAA Powder Myo-Inositol Collagen Biotin Hyaluronic Acid Folate L Glutamine Vitamin D3 Iron Zinc D-Chiro-Maca Digestion Shelf Builder By Clean Nutra
30K
▲ 50.0%vs. prior month
$936.3K
latest month
12-month trend
B00E9M4XEE
BulkSupplements com Creatine Monohydrate Powder - Micronized Creatine Powder, Unflavored - Pure & Gluten Free, 5g (5000mg) per Servings, 1kg (2.2 lbs) (Pack of 1)
30K
▲ 0.0%vs. prior month
$850.8K
latest month
12-month trend
B00E9M4XFI
BulkSupplements.com Creatine Monohydrate Powder - Micronized Creatine Powder, Unflavored - Pure & Gluten Free, 5g per Serving, 500g (1.1 lbs) (Pack of 1)
20K
▲ 0.0%vs. prior month
$417.8K
latest month
12-month trend
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Best Bcaa Powder Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Optimum Nutrition is the best-performing bcaa powder brand in July 2026, moving 120,000 units across 3 ASINs for 35.3% of Top 10 volume. Nutricost follows with 100,000 units (29.4%), ahead of BulkSupplements on 50,000 units (14.7%).
With 7 brands splitting the Top 10 and 79.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $21.50 to $53.57, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Optimum Nutrition
3 ASINs in Top 10
35.3%
Units
120K
Revenue
$3.5M
Avg. price
$53.57
B002DYIZEE
$14.68·★4.6·78.4K revsOptimum Nutrition Creatine Monohydrate Powder, Unflavored, 10 Oz | 5g Micronized Creatine Monohydrate Powder Per Serving, Supports Muscle Strength & Power, Easy Mixing, Banned Substance Tested
Units sold80KB000GISTZ4
$49.75·★4.7·48.6K revsOptimum Nutrition Gold Standard Whey Protein Powder, Vanilla Ice Cream, 2LB | 24g 100% Whey Protein Per Serving, with BCAAs, Gluten Free, Banned Substance Tested, Easy Mixing, Muscle Support & Recovery
Units sold30KB000QSNYGI
$96.28·★4.6·100K revsOptimum Nutrition Gold Standard Whey Protein, Double Rich Chocolate, 5 LB | 24g of 100% Whey Protein Powder Per Serving, with BCAAs, Gluten Free, Banned Substance Tested, Easy Mixing, Muscle Support
Units sold10K
Nutricost
1 ASIN in Top 10
29.4%
Units
100K
Revenue
$2.1M
Avg. price
$21.50
B00GL2HMES
$21.50·★4.7·59.7K revsNutricost Creatine Monohydrate Micronized Powder 500G, 100 Servings | 5000mg Per Serving (5g), 17.9 Oz
Units sold100K
BulkSupplements
2 ASINs in Top 10
14.7%
Units
50K
Revenue
$1.3M
Avg. price
$26.47
B00E9M4XEE
$29.97·★4.6·31.2K revsBulkSupplements com Creatine Monohydrate Powder - Micronized Creatine Powder, Unflavored - Pure & Gluten Free, 5g (5000mg) per Servings, 1kg (2.2 lbs) (Pack of 1)
Units sold30KB00E9M4XFI
$22.97·★4.6·21.9K revsBulkSupplements.com Creatine Monohydrate Powder - Micronized Creatine Powder, Unflavored - Pure & Gluten Free, 5g per Serving, 500g (1.1 lbs) (Pack of 1)
Units sold20K
Trending Bcaa Powder Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B099J2SWXV leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B00N1PKR36 close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B099J2SWXV
Dymatize ISO100 Protein Powder, 100% Whey Isolate, Gourmet Vanilla | 25g Protein, Hydrolyzed, Fast-Absorbing, Supports Muscle Health, 5.5g BCAAs, Gluten-Free, 20 Servings, 1.3 lb
Price
$38.22
Rating
4.6
Reviews
20.7K
Latest month sales
B00N1PKR36
Xtend Original BCAA Powder with Zero Sugar, Knockout Fruit Punch, 30 Serv | Supports muscle repair, hydration and endurance with L-glutamine and essential electrolytes.
Price
$27.99
Rating
4.5
Reviews
3.8K
Latest month sales
B099HZG89P
Dymatize ISO100 Protein Powder, 100% Whey Isolate, Fruity Pebbles | 25g Protein, Hydrolyzed, Fast-Absorbing, Supports Muscle Health, 5.5g BCAAs, Gluten-Free, 20 Servings, 1.3 lb
Unlock to view ASIN details and product titles
Price
$35.14
Rating
4.6
Reviews
20.7K
Latest month sales
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