Matrix Food For Soft Shampoo Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Matrix Food For Soft Shampoo sales on Amazon US totaled 300,000 units in July 2026 (▼ 38.6% vs. the prior month), generating an estimated $8,358,420 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 40.0% of unit volume and 40.1% of revenue, while a typical listing is priced at $29.87. The keyword itself pulled 9,837 Amazon queries over the same period (▼ 13.7% MoM).
Zooming out to the 12-month window ending July 2026, the matrix food for soft shampoo Top 50 moved 3,601,300 units and $101,002,030 in cumulative sales — an average of 300,108 units and $8,416,836 per month. Monthly throughput topped out at 488,400 units in June 2026 and dipped to 205,000 in May 2026, leaving the latest reading 16.3% higher than August 2025.
Matrix Food For Soft Shampoo Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
300K
▼ 38.6% MoM
Monthly Revenue 2026/07
$8.4M
▼ 44.2% MoM
Top 10 Market Share 2026/07
40.0%
Matrix Food For Soft Shampoo Market Share & Sales Concentration on Amazon US — July 2026
The most-sold matrix food for soft shampoo listing on Amazon US in July 2026 is ASIN B07N7MWX72 (Brand: Mielle Organics), which sold 20,000 units at $9.94 apiece — equal to 6.7% of every unit tracked in this report.
The Top 10 ASINs account for 120,000 units and $3,355,700 in July 2026 — 40.0% of unit volume and 40.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Matrix Food For Soft Shampoo' on Amazon
July 2026
Is 40.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07N7MWX72
Mielle Organics Rosemary Mint Biotin Strengthening Shampoo, 12 oz | Moisturizing shampoo, with biotin & pure rosemary extract, gentle cleanse, damage care, healthier-looking hair
20K
▼ 33.3%vs. prior month
$190.8K
latest month
12-month trend
B0F67KS3K1
K18 AirWash™ Dry Shampoo, Non-Aerosol, Balances Scalp & Controls Excess Oil Production
20K
▲ 100.0%vs. prior month
$480K
latest month
12-month trend
B00GXE5ASY
PRAVANA Intense Therapy Leave-In Conditioner Spray Treatment & Detangler | Instantly Detangles & Hydrates | Equalizes Hair Porosity | For All Hair Types | Strengthens & Softens Hair
10K
▼ 50.0%vs. prior month
$219.9K
latest month
12-month trend
B08SSM21R4
Redken All Soft Shampoo – For Dry, Brittle Hair
10K
▼ 50.0%vs. prior month
$290K
latest month
12-month trend
B07H349CVV
amika perk up talc-free dry shampoo | refreshes roots with a voluminous ‘oomph’ between washes, no white residue, absorbs oil + reduces odor, for all hair types
10K
▼ 80.0%vs. prior month
$290K
latest month
12-month trend
B084C2PC69
OUAI Detox Shampoo - Clarifying Shampoo for Build Up (10 Fl Oz) | Dirt, Oil, Product and Hard Water - Apple Cider Vinegar & Keratin for Clean, Refreshed Hair - Sulfate-Free Hair Care
10K
▲ 0.0%vs. prior month
$340K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Matrix Food For Soft Shampoo Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Mielle Organics is the best-performing matrix food for soft shampoo brand in July 2026, moving 20,000 units across 1 ASIN for 16.7% of Top 10 volume. K18 follows with 20,000 units (16.7%), ahead of Amika on 20,000 units (16.7%).
Volume is spread across 8 brands, with the top three holding 50.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.94 to $30.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Mielle Organics
1 ASIN in Top 10
16.7%
Units
20K
Revenue
$190.8K
Avg. price
$9.94
B07N7MWX72
$9.94·★4.4·37.2K revsMielle Organics Rosemary Mint Biotin Strengthening Shampoo, 12 oz | Moisturizing shampoo, with biotin & pure rosemary extract, gentle cleanse, damage care, healthier-looking hair
Units sold20K
K18
1 ASIN in Top 10
16.7%
Units
20K
Revenue
$480K
Avg. price
$24.00
B0F67KS3K1
$24.00·★4.4·2.2K revsK18 AirWash™ Dry Shampoo, Non-Aerosol, Balances Scalp & Controls Excess Oil Production
Units sold20K
Amika
2 ASINs in Top 10
16.7%
Units
20K
Revenue
$600K
Avg. price
$30.00
B07H349CVV
$29.00·★4.3·20.4K revsamika perk up talc-free dry shampoo | refreshes roots with a voluminous ‘oomph’ between washes, no white residue, absorbs oil + reduces odor, for all hair types
Units sold10KB0B23S4X3K
$31.00·★4.5·4.5K revsamika Hydro Rush Intense Moisture Leave-In Conditioner with Hyaluronic Acid
Units sold10K
Trending Matrix Food For Soft Shampoo Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0GRSBDQMG leads positive momentum with ▲ 150.0% MoM growth on 1K units, with B0F67KS3K1 close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GRSBDQMG
Davines LOVE/Smoothing Shampoo, Gentle Anti-Frizz Cleanser for Frizzy, Coarse or Unruly Hair - Promotes Straightening & Shine - Apple Pulp Formula for Soft, Tamed & Sleek Strands
Price
$38.00
Rating
4.1
Reviews
82
Latest month sales
B0F67KS3K1
K18 AirWash™ Dry Shampoo, Non-Aerosol, Balances Scalp & Controls Excess Oil Production
Price
$24.00
Rating
4.4
Reviews
2.2K
Latest month sales
B00W2OXT1O
ds labs Revita Hair Density Shampoo & Conditioner for Thinning Hair, 205 mL | Complete hair care routine powered by peptides, turmeric, caffeine & ginseng for healthier-looking, fuller-looking hair.
Unlock to view ASIN details and product titles
Price
$52.70
Rating
4.3
Reviews
2.7K
Latest month sales
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